Cov txiaj ntsig ntawm Ib Lub Hom Phiaj Ua Lag Luam Zoo Tshaj Plaws

8 Cov ntsiab lus ua lag luam tau txais txiaj ntsig

Vim li cas peb xav tau content marketing? This is the question that so many people in this industry don't answer well. Companies must have a robust content strategy because the majority of the purchase-decision making process has shifted, thanks to online media, before the prospect ever reaches for the phone, the mouse, or the front door to our businesses.

In order for us to influence the purchase decision, it's imperative that we ensure our brand is present, we're identified as a solution, and our company is seen as an authority. If the right content is present at the right time and with the right message, we can build trust earlier in the buying cycle and make the short list of companies to choose from.

Cov kev lag luam los ntawm ntau qhov kev lag luam niches hauv ob qho tib si B2B thiab B2C arenas cia siab rau cov sib txawv ntawm cov ntsiab lus thiab mus kom ze rau cov ntsiab lus lag luam. Cov kev tshaj tawm, cov ntawv xov xwm, ntawv xov xwm thiab blogs tseem nyob rau saum cov ntsiab lus kev lag luam uas siv los ntawm ntau lub lag luam raws li muaj qhia hauv daim ntawv qhia saum toj no. Lwm cov foos ntawm cov ntsiab lus tseem tau txais hauv av thiab cov neeg nyiam ntawm cov neeg lag luam suav nrog infographics thiab video ntawm lwm tus. Jomer Gregorio, CJG Kev Lag Luam Digital

Lub 8 Ib qho nyuaj-rau-tsis quav ntsej Cov txiaj ntsig ntawm Kev Ua Lag Luam

  1. Cov ntsiab lus lag luam tsim tau ntau dua inbound tsheb rau koj lub xaib.
  2. Cov ntsiab lus ua lag luam nce ntxiv kev sib koom tes nrog cov neeg tuaj saib hom phiaj.
  3. Cov ntsiab lus lag luam tsim tawm ntau tus ua.
  4. Cov ntsiab lus tshaj tawm nce muag.
  5. Cov ntsiab lus lag luam tsim tau ntau dua ntuj txuas tau koob meej.
  6. Cov ntsiab lus lag luam tsim tawm hom tshaj tawm.
  7. Cov ntsiab lus lag luam tsim koj los ua a tus thawj coj xav.
  8. Cov ntsiab lus lag luam yog cheaper dua li cov ntaub ntawv ib txwm ntawm kev ua lag luam.

Hmmm… that last one requires tweaking. While content marketing may be less expensive in the long run, it does require quite a bit of effort and momentum to grow the audience you need, establish the authority you want, and actually begin driving leads. I won't give up on other marketing investments until the leads are flowing!

8-Nyuaj-rau-tsis quav ntsej-Cov ntsiab lus-kev lag luam-tau txais txiaj ntsig

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.