Yuav Ua Li Cas Benchmark Koj tus Amazon Advertising Account

Amazon Advertising Benchmark Qhia

Muaj ntau lub sijhawm uas peb xav tau, ua cov lag luam, seb peb siv nyiaj li cas ua piv rau lwm tus tshaj tawm lag luam hauv peb qhov kev lag luam lossis hla ib qho channel tshwj xeeb. Benchmark systems tau tsim los rau qhov laj thawj no - thiab Cov Neeg Muag Khoom tau tshaj tawm cov lus ceeb toom dawb rau koj Amazon Advertising Account los piv koj qhov kev ua tau zoo rau lwm tus.

Amazon Advertising

Kev tshaj tawm Amazon muaj txoj hauv kev rau cov neeg lag luam los txhim kho kev pom zoo rau cov neeg siv khoom kom pom, tshawb nrhiav, thiab mus kav cov khoom thiab hom. Amazon cov kev tshaj tawm digital yuav yog ib qho kev sib txuas ntawm cov ntawv sau, duab lossis video, thiab tshwm sim txhua qhov chaw los ntawm cov vev xaib mus rau kev tshaj xov xwm thiab cov ntsiab lus streaming. 

Amazon tshaj tawm muaj cov xaiv ntau rau kev tshaj tawm, suav nrog:

  • Txhawb Nqa Hom - nqi ib-nias (CPC) tshaj tawm uas muaj koj lub logo, cov kab cim kev cai, thiab ntau yam khoom lag luam. Cov tshaj tawm no tshwm sim hauv cov khoom lag luam uas cuam tshuam thiab pab tsav kev tshawb pom ntawm koj lub npe ntawm cov neeg yuav khoom hauv khw rau cov khoom zoo li koj.
  • Kev Txhawb Nqa Cov Khoom - nqi ib-nias (CPC) kev tshaj tawm uas txhawb cov npe cov khoom ntiag tug ntawm Amazon. Kev txhawb nqa cov khoom pab txhawm rau txhim kho qhov pom kev ntawm cov khoom lag luam nrog cov tshaj tawm uas tshwm sim hauv cov txiaj ntsig tshawb thiab ntawm nplooj ntawv khoom
  • Kev Txhawb Nqa Khoom - qhov kev pabcuam tus kheej cov zaub lag luam tshaj tawm cov lus tshaj tawm uas pab koj txhim kho koj lub lag luam thiab hom rau ntawm Amazon los ntawm kev koom nrog cov neeg tuaj muag thoob plaws hauv kev yuav khoom, ntawm thiab tawm ntawm Amazon.

Amazon Ad Benchmarks

Koj tuaj yeem tau txais kev pom tsis muaj txiaj ntsig los ntawm kev ntsuas tus nqi ntawm koj cov Amazon kev tshaj tawm nrog lwm tus hauv koj kev lag luam. Tus Kev Muag Neeg Lub Tog Zaum txheeb xyuas koj qhov kev ua tau zoo hauv Cov Khoom Txhawb, Kev Txhawb Nqa Hom, thiab Kev Txhawb Nqa Khoom thiab qhia koj paub qhov twg koj ua tau zoo thiab qhov twg koj tuaj yeem txhim kho.

Cov qauv ntsuas kev ntsuas tseem ceeb uas ntsuas yog:

  • Kev txhawb Ad Cov Qauv: Koj puas siv txhua hom kev cai Amazon tau muaj? Txhua tus nyias muaj nyias cov tswv yim thiab cov hau kev. Txheeb Xyuas Cov Khoom Txhawb, Txhawb Nqa Hom & Txhawb Nqa Cov Khoom
  • Cov ncauj lus kom ntxaws: Nkag siab yog tias koj zwm rau saum 20% - lossis hauv qab
  • Sib piv Cov nqi muag khoom ntawm kev muag khoom (ACOS): Dab tsi feem pua ​​ntawm qhov muag ncaj qha koj tau ua los ntawm kev txhawb nqa cov phiaj xwm kev sib piv hauv kev sib piv rau cov qib nruab nrab? Koj dhau lawm txhag dhau lawm? Nkag siab txog cov peev txheej muaj txiaj ntsig hauv koj cov qeb
  • Txheeb Ze Koj Tus Nqi Rau Ib Nyem (CP) C: Npaum li cas yog lwm tus neeg them nyiaj rau tib nias? Kawm yuav ua li cas thiaj nrhiav tau qhov kev sib tw zoo meej
  • Loj Hlob Koj Txoj Kev Nyem-Tus Nqi (CTR): Koj cov ntawv tshaj tawm tawm tsis zoo dua tom khw? Yog tias tsis yog, kawm yuav ua li cas txhawm rau txhawm rau txhawm rau nyem
  • Txhim kho Amazon Hloov Pauv Hloov (CVR): Cov neeg yuav khoom ua tiav sai npaum li cas tom qab nias ntawm ad. Koj cov khoom puas tau muas ntau dua li lwm tus? Kawm yuav ua li cas kom yeej kev ua lag luam & yaum cov neeg siv khoom

Cov ntaub ntawv Sellics Benchmarker yog raws li kev muag khoom sab hauv Muag nrog ib tus qauv sawv cev ntau dua $ 2.5b hauv ib qho kev sib koom ua ke txhua xyoo Amazon ntaus nqi nyiaj ad. Txoj kev tshawb no tam sim no raws li Q2 2020 cov ntaub ntawv thiab yuav hloov kho tsis tu ncua. Txhua lub khw muag khoom, kev lag luam, hom pawg suav nrog tsawg kawg 20 qhov cim. Ib cheeb tsam yog cov lej txiaj ntsim nruab nrab hauv kev suav rau cov nyiaj txiag sab nrauv.

Benchmark koj tus Amazon Advertising Account

Amazon Advertising Benchmark Qhia txog Demo

amazon tshaj tawm cov lus tshaj tawm cov muag khoom

Tsis lees paub: Kuv yog tus koom nrog Muag Khoom.

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