Sellics Benchmarker: Yuav Ua Li Cas Benchmark Koj Amazon Advertising Account

Amazon Advertising Benchmark Qhia

Muaj ntau zaus uas peb xav tias, raws li cov neeg lag luam, yuav ua li cas peb cov kev tshaj tawm tau ua piv rau lwm tus tshaj tawm hauv peb txoj kev lag luam lossis hla ib qho tshwj xeeb. Benchmark systems yog tsim los rau qhov no - thiab Sellics muaj ib daim ntawv qhia pub dawb, cov lus qhia dav dav rau koj Amazon Advertising Account los piv koj qhov kev ua tau zoo rau lwm tus.

Amazon Advertising

Kev tshaj tawm Amazon muaj txoj hauv kev rau cov neeg lag luam los txhim kho kev pom zoo rau cov neeg siv khoom kom pom, tshawb nrhiav, thiab mus kav cov khoom thiab hom. Amazon cov kev tshaj tawm digital yuav yog ib qho kev sib txuas ntawm cov ntawv sau, duab lossis video, thiab tshwm sim txhua qhov chaw los ntawm cov vev xaib mus rau cov ntawv tshaj tawm thiab cov ntsiab lus streaming. 

Amazon tshaj tawm muaj cov xaiv ntau rau kev tshaj tawm, suav nrog:

  • Txhawb Nqa Hom - nqi ib-nias (CPC) tshaj tawm uas muaj koj lub logo, cov kab cim kev cai, thiab ntau yam khoom lag luam. Cov tshaj tawm no tshwm sim hauv cov khoom lag luam uas cuam tshuam thiab pab tsav kev tshawb pom ntawm koj lub npe ntawm cov neeg yuav khoom hauv khw rau cov khoom zoo li koj.
  • Kev Txhawb Nqa Cov Khoom - nqi ib-nias (CPC) kev tshaj tawm uas txhawb cov npe cov khoom ntiag tug ntawm Amazon. Kev txhawb nqa cov khoom pab txhawm rau txhim kho qhov pom kev ntawm cov khoom lag luam nrog cov tshaj tawm uas tshwm sim hauv cov txiaj ntsig tshawb thiab ntawm nplooj ntawv khoom
  • Kev Txhawb Nqa Khoom - qhov kev pabcuam tus kheej cov zaub lag luam tshaj tawm cov lus tshaj tawm uas pab koj txhim kho koj lub lag luam thiab hom rau ntawm Amazon los ntawm kev koom nrog cov neeg tuaj muag thoob plaws hauv kev yuav khoom, ntawm thiab tawm ntawm Amazon.

Amazon Ad Benchmarks

Yuav kom dhau qhov kev sib tw, koj yuav tsum nkag siab nws. Thiab qhov no yog qhov ua rau Sellics Benchmarker cov cuab yeej zoo dua li lwm yam ntawm kev ua lag luam: nws yuav muab koj qhov kev ua tau zoo rau hauv cov ntsiab lus thiab muab kev nkag siab zoo rau koj ua rau koj muaj txiaj ntsig tshaj tshaj tawm ntawm Amazon. Cov Kev Muag Neeg Lub Tog Zaum txheeb xyuas koj qhov kev ua tau zoo hauv Cov Khoom Txhawb, Kev Txhawb Nqa Hom, thiab Kev Txhawb Nqa Khoom thiab qhia koj paub qhov twg koj ua tau zoo thiab qhov twg koj tuaj yeem txhim kho.

Cov qauv ntsuas kev ntsuas tseem ceeb uas ntsuas yog:

  • Kev txhawb Ad Cov Qauv: Koj puas siv txhua hom kev cai Amazon tau muaj? Txhua tus nyias muaj nyias cov tswv yim thiab cov hau kev. Txheeb Xyuas Cov Khoom Txhawb, Txhawb Nqa Hom & Txhawb Nqa Cov Khoom
  • Cov ncauj lus kom ntxaws: Nkag siab yog tias koj zwm rau saum 20% - lossis hauv qab
  • Sib piv Cov nqi muag khoom ntawm kev muag khoom (ACOS): Dab tsi feem pua ​​ntawm qhov muag ncaj qha koj tau ua los ntawm kev txhawb nqa cov phiaj xwm kev sib piv hauv kev sib piv rau cov qib nruab nrab tshaj tawm? Koj dhau lawm txhag dhau lawm? Nkag siab txog cov peev txheej muaj txiaj ntsig hauv koj cov qeb
  • Benchmark Koj Tus Nqi Ib Nyem (CPC) Npaum li cas yog lwm tus neeg them nyiaj rau tib nias? Kawm yuav ua li cas thiaj nrhiav tau qhov kev sib tw zoo meej
  • Loj hlob koj qhov Click-Through Rate (CTR): Koj cov ntawv tshaj tawm tawm tsis zoo dua tom khw? Yog tias tsis yog, kawm yuav ua li cas txhawm rau txhawm rau txhawm rau nyem
  • Txhim kho Amazon Hloov Pauv Hloov (CVR): Cov neeg yuav khoom ua tiav sai npaum li cas tom qab nias ntawm ad. Koj cov khoom puas tau muas ntau dua li lwm tus? Kawm yuav ua li cas kom yeej kev ua lag luam & yaum cov neeg siv khoom

Raws li cov ntaub ntawv sawv cev $ 2.5B hauv cov nyiaj tau los tshaj tawm thoob plaws 170,000 cov khoom lag luam thiab 20,000 cov khoom lag luam, Kev Muag Neeg Lub Tog Zaum yog cov cuab yeej tshaj tawm uas muaj zog tshaj plaws hauv kev ua lag luam. Thiab nws yog dawb. Txhua qhov chaw lag luam, kev lag luam, hom pawg suav nrog yam tsawg kawg 20 lub npe tshwj xeeb. Ib cheeb tsam yog cov lej txiaj ntsim nruab nrab hauv kev suav rau cov nyiaj txiag sab nrauv.

Benchmark koj tus Amazon Advertising Account

Pib Nrog Koj Daim Ntawv Qhia Txog Kev Muag Khoom Muag

Thaum koj muab tso rau hauv koj qhov kev thov Sellics lub website, koj yuav tau txais koj daim ntawv qhia dawb hauv 24 teev. Thaum koj qhib daim ntawv tshaj tawm, koj yuav pom cov ntawv cim kev ua haujlwm nyob rau sab xis sab xis saum toj uas muab rau koj tag nrho cov qhab nia tus account. Tam sim no, koj tau txais cov ntsiab lus zoo ntawm qhov koj tab tom ua thiab koj qhov twg kev loj hlob muaj peev xwm yog. 

Amazon Benchmarks Qhia los ntawm Sellics

Cov paib sib txawv qhia txog kev sawv cev ntawm koj tus as khauj raws li hauv qab no:

  • Platinum: Sab saum toj 10% ntawm cov phooj ywg
  • Kub: Sab saum toj 20% ntawm cov phooj ywg
  • Nyiaj: Sab saum toj 50% ntawm cov phooj ywg
  • Bronze: Hauv qab 50% ntawm cov phooj ywg.

PRO TAUB: Siv phau ntawv hu khawm rau kev sib tham dawb nrog ib tus ntawm Sellics 'Amazon ad kws tshaj lij. Lawv tuaj yeem pab koj txhais koj tus kheej Kev Muag Neeg Lub Tog Zaum tshaj tawm lossis qhia rau koj paub ntxiv txog yuav ua li cas koj tuaj yeem siv Sellics los txhim kho koj cov phiaj xwm tshaj tawm.

Amazon Ad Sib piv Benchmark

Tsuas yog hauv qab koj yuav pom cov ntsiab lus luv luv, uas qhia txog koj qhov kev ua tau zoo tag nrho thiab qhov ua tau zoo tshaj plaws thiab qhov ua tsis tau zoo tshaj qhov ntsuas qhov ua tau zoo (KPIs) ntawm ib nrais muag. Koj tuaj yeem siv lub pob nyob rau sab xis saum toj los xaiv seb koj puas xav piv koj qhov kev ua tau zoo rau cov qauv ntsuas cuam tshuam lossis rau koj lub hli dhau los ua haujlwm.

Nkag siab txog kev hloov pauv hauv koj li Amazon Advertising KPIs 

Cov qib siab KPIs zoo li ACoS cuam tshuam los ntawm ntau yam sib txawv, nws tuaj yeem nyuaj kom paub tias dab tsi ua rau muaj kev hloov pauv hauv kev ua haujlwm. 

Amazon KPIs - Kev Ua Haujlwm Funnel

Kev ua haujlwm funnel yog qhov zoo vim

  1. Koj tuaj yeem pom tag nrho koj cov kev ntsuas hauv ib qhov chaw.
  2. Lub funnel qhia tau hais tias txhua qhov kev ntsuas hauv koj li KPIs, tso cai rau koj kom yooj yim txheeb xyuas qhov ua rau muaj kev hloov pauv.

Hauv qhov piv txwv demo daim ntawv tshaj tawm saum toj no, koj tuaj yeem pom tias ACoS sawv vim tias kev siv nyiaj ntau dua li kev muag khoom. Tsis tas li ntawd, kuv tuaj yeem pom tias qhov txo qis ntawm kev hloov pauv thiab qhov kev txiav txim nruab nrab tus nqi (AOV) tuav rov qab ad muag.

Nco ntsoov nias lub Lub hli dhau-hli hloov khawm cia li hauv qab lub funnel los taug qab koj qhov kev ua tau zoo dhau sijhawm. 

Txheeb xyuas Amazon cov khoom nrog qhov cuam tshuam loj tshaj plaws (zoo lossis tsis zoo)

Nrog rau Impact Driver Analysis, koj tuaj yeem pom sai sai uas cov khoom lag luam tau txais txiaj ntsig ntau tshaj plaws - ob qho tib si zoo (ntsuab) thiab qhov tsis zoo (liab) - rau koj lub hli dhau ib hlis kev hloov pauv rau txhua qhov KPIs tseem ceeb, suav nrog kev siv nyiaj tshaj tawm thiab ACoS.

Amazon Bechmarks - Cov khoom lag luam nrog qhov cuam tshuam zoo tshaj plaws thiab tsis zoo

Qhov Kev Ntsuas Tus Tsav Tsheb Impact yuav teb cov lus nug tseem ceeb, zoo li:

  • Vim li cas kuv Ad Muag tau nce / txo qis?
  • Yam khoom twg ua rau poob / nce hauv ACoS, kev muag khoom?
  • Kuv CPC nce qhov twg nyob rau lub hli tas los?

Siv ib qho ntawm cov cuab yeej no peb daim duab (dej, treemap, lossis cov lus khoom), koj tuaj yeem txheeb xyuas koj cov neeg ua tau zoo tshaj plaws thiab koj lub sijhawm loj tshaj plaws rau kev ua kom zoo dua. 

Nov yog ib qho cuab yeej tseem ceeb rau txhua tus tshaj tawm!

Benchmark koj tus Amazon Advertising Account

Tau Txais Kev Sib Nrauj-Dive Rau Koj Sab saum toj 100 ASINs

Cov Khoom Siv Tshuaj Ntsuam Xyuas yog qhov kuv nyiam tshaj plaws ntawm cov cuab yeej vim tias nws muab cov ntaub ntawv ASIN-qib rau koj. Ib yam li kev ua haujlwm funnel, tus qauv tsim ua rau koj yooj yim ua cov kev ntsuam xyuas muaj zog, thiab qhov tseem ceeb tshaj, nws yooj yim to taub.  

duab 6

Ua ntej, kuv nyiam siv cov Lim khawm kom lim rau qhov tsawg kawg nkaus ntawm kev siv tshaj tawm. Txoj kev no, kuv paub tias kuv tab tom optimizing cov khoom uas muaj feem cuam tshuam rau tag nrho kev ua tau zoo. 

Tom qab ntawd nrog cov khoom seem, kuv saib cov xim ntawm lub voj voog ib sab ntawm KPIs kom pom seb lawv nyob saum toj lossis hauv qab ntawm cov ntawv teev npe. Cov xim-coding system ua haujlwm raws li hauv qab no: 

  • Ntsuab: koj nyob rau saum 40% = txoj haujlwm zoo
  • Daj: koj nyob nruab nrab 20% = koj yuav tsum tau txhim kho
  • Liab: koj nyob hauv qab 40% = koj muaj peev xwm loj hlob.

Vim ACoS yog qhov pib txiav txim siab los ntawm kev nias-los ntawm tus nqi (CTR), tus nqi hloov pauv (CVR), thiab tus nqi ib nyem (CPC), Kuv feem ntau saib liab thiab tom qab ntawd cov dots daj ntawm kuv CTR, CVR, lossis CPC, thiab tom qab ntawd pib. optimizing cov nrog Sellics' software.

Thaum koj tsis xav tau Sellics software rau tau txais koj daim ntawv tshaj tawm Sellics Benchmarker dawb, Kuv twv yuav raug hu nws! Lawv muaj automation thiab AI nta uas siv lub zog ntawm cov ntaub ntawv loj los ua txhua yam ntawm kev nqa hnyav rau koj. 

Benchmark koj tus Amazon Advertising Account

High-Level Campaign Strategy 

Hauv Is Taws Nem yog tag nrho cov lus qhia txog yuav ua li cas txhawm rau txhim kho koj cov KPIs, tab sis tsawg tus neeg yuav nkag mus rau hauv cov txiv ntseej thiab bolts ntawm qhov koj yuav tsum tsim koj cov phiaj xwm tshaj tawm. Tshwj tsis yog tias koj them nyiaj ntau rau lawv, qhov ntawd yog. 

Nov yog lwm thaj chaw uas Lub Sellics Benchmarker muab tus nqi zoo kawg. Ntu Tus Qauv Tus Account muab rau koj saib tag nrho ntawm koj tus as khauj teeb tsa li cas thiab muab piv rau lwm cov nyiaj ua haujlwm siab.

Sellics Benchmarker - Performance Foundations (Keywords, ASIN, Kev Sib Tw, Pawg Tshaj Tawm)

Cov cuab yeej suav peb qhov kev ntsuas sib txawv: pawg tshaj tawm / kev sib tw, ASINs / kev sib tw, thiab cov ntsiab lus / kev sib tw. Tom qab ntawd nws muab "qib" yooj yim rau koj nyeem rau txhua tus. Qhov kev muab qhab nia ua haujlwm raws li hauv qab no:

  • Green: zoo
  • daj: xav txog kev hloov pauv
  • liab: tej zaum koj yuav tau rov tsim kho koj cov phiaj xwm.

Tshwj tsis yog tias koj yog tus tshaj tawm uas muaj ntau dua $ 10,000 hauv ad siv ib lub hlis, ntawm no yog qee cov lus qhia dav dav uas lub cuab yeej pom zoo.

  1. Ad pab pawg/Kev sib tw: Muaj tsawg dua pawg tshaj tawm hauv ib lub phiaj xwm yuav ua rau koj tswj hwm koj cov peev nyiaj ntau dua. 
  2. Tshaj tawm ASINs/Ad Group: Rau feem ntau cov neeg tshaj tawm, txog li 5 qhov tshaj tawm ASINs ib pab pawg tshaj tawm yuav zoo tagnrho.
  3. Keywords/Ad Group: Rau feem ntau cov neeg tshaj tawm, nruab nrab ntawm 5 thiab 20 lo lus tseem ceeb ntawm ib pab pawg tshaj tawm yuav ua haujlwm zoo tshaj.

Amazon Ad Format Deep-Dive

Rau cov neeg tshaj tawm uas khiav ob qho tib si Sponsored Products thiab Sponsored Display, ad hom sib sib zog nqus-dive yog tej zaum ib qho ntawm qhov zoo tshaj plaws ntawm Daim ntawv qhia txog Sellics Benchmarker

Daim duab qhia txog kuv qhov kev siv nyiaj tshaj tawm piv rau cov qauv ntsuas hauv qeb, kom kuv pom tau yooj yim yog tias kuv yuav tsum txiav txim siab nqis peev ntau lossis tsawg dua hauv hom kev tshaj tawm. 

Amazon Ad Spend vs Qeb Benchmark

Scrolling down, koj tuaj yeem tau txais ad-format-theem KPI qib thiab Benchmarks. Yog tias koj nyem rau ntawm lub pob "+" nyob ib sab ntawm ib qho ntawm KPIs koj yuav tuaj yeem ua qhov kev tshuaj ntsuam ASIN-theem rau ASINs uas koj tshaj tawm nrog Cov Khoom Txhawb Nqa. 

Amazon Kev Txhawb Nqa Cov Khoom

Ib qho ntawm qhov zoo tshaj plaws ntawm Sellics Benchmarker yog tias tom qab koj tso npe rau koj thawj daim ntawv tshaj tawm, koj yuav tau txais daim ntawv tshaj tawm txhua 30 hnub uas muaj cov ntaub ntawv los ntawm lub hli dhau los. Ua li no, koj tuaj yeem txuas ntxiv txhim kho thiab kho koj tus account kom ncav cuag koj lub hom phiaj kev tshaj tawm Amazon.

Tus nqi muab los ntawm cov cuab yeej no yog qhov loj heev. Tau txais koj daim ntawv tshaj tawm Sellics Benchmarker dawb hnub no coj koj kev tshaj tawm mus rau qib tom ntej thiab yeej qhov kev sib tw.

Benchmark koj tus Amazon Advertising Account

Tsis lees paub: Kuv yog tus koom nrog Muag Khoom.

Yuav ua li cas koj xav hais tias?

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