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Vim li cas Brands Tseem Blogging hauv 2023? Nta, Platforms, thiab Cov txiaj ntsig

Nws nyuaj rau ntseeg tias nws tau dhau ib xyoo caum txij li kuv tau sau Neeg Blogging rau Dummies! Nyob rau lub sijhawm ntawd, kuv tau pom kev hloov pauv qhov twg blogs tau dhau los ua qhov tshwj xeeb ntawm txhua yam ntsiab lus lossis e-lag luam platform. Blogging tseem tseem ceeb heev vim cov tuam txhab xav tau cov txheej txheem yooj yim rau kev tshaj tawm sai sai, xov xwm, thiab tsim lawv cov ntsiab lus hauv library.

Blogging txuas ntxiv los tswj cov ntsiab lus lag luam

Ntau tshaj li ib puas xyoo, cov neeg siv khoom thiab cov lag luam ib yam nkaus tab tom tshawb nrhiav lawv qhov kev yuav khoom tom ntej hauv online. Feem ntau ntawm cov ntsiab lus peb haus niaj hnub no los ntawm kev tshawb fawb xyaw yog los ntawm cov ntawv blog. Blogging tseem yog ib qho kev lag luam muaj zog thiab muaj txiaj ntsig zoo thiab SEO tswv yim rau cov tuam txhab. Ntawm no yog ib qho kev sau zoo heev ntawm blogging txheeb cais los ntawm Neal Shaffer:

  • Kwv yees li 572 lab blogs muaj nyob hauv internet hauv 2022.
  • Ze li ntawm 9 lab cov ntawv blog tau tshaj tawm txhua hnub.
  • Blogs tau nyeem los ntawm 77% ntawm cov neeg hauv internet.
  • Blogging ua rau 55% ntau tus neeg tuaj xyuas lub vev xaib.
  • Cov tuam txhab nrog blogs tsim qhov nruab nrab ntawm 67% ntau lub hli ua ntej tshaj cov tuam txhab uas tsis ua.
  • Cov lag luam uas blog muaj 126% kev loj hlob ntau dua.
  • Kev tsim cov ntsiab lus raug nqi 62% tsawg dua li cov qauv kev lag luam ib txwm muaj, tab sis tsim 3x tus thawj coj.
  • Ua ntej koj qhov blog nce koj txoj hauv kev tau nyiaj tawm ntawm nws los ntawm 13x.
  • 61% ntawm cov neeg siv khoom online hauv Tebchaws Meskas tau ua yam tsawg kawg ib qho kev yuav khoom raws li cov lus pom zoo hauv blog.
  • 70% ntawm cov neeg nyiam kawm txog ib lub tuam txhab los ntawm cov khoom es tsis yog kev tshaj tawm.

Cov txheeb cais no hais txog qhov tseem ceeb thiab cov txiaj ntsig ntawm blogging raws li cov neeg tuaj yeem ncav cuag, lub vev xaib kev khiav tsheb, kev tsim cov khoom lag luam, kev siv nyiaj zoo, thiab kev ntseeg siab ntawm cov neeg siv khoom. Nws qhia txog lub zog ntawm blogging raws li cov cuab yeej ua lag luam thiab qhia txog tus nqi uas nws coj mus rau cov lag luam hauv kev tsav tsheb, kev hloov pauv, thiab kev loj hlob tag nrho.

Cov yam ntxwv tseem ceeb ntawm A Blog

lub sij hawm weblog tau coined nyob rau hauv lig 1990s los ntawm Jorn Barger, ib tug programmer thiab sau ntawv. Nws siv nws los piav qhia txog tus kheej hauv online phau ntawv xov xwm uas nws tau sau thiab qhia cov kev sib txuas thiab cov ntaub ntawv nthuav dav. Lub sij hawm tom qab tau luv rau blog los ntawm Peter Merholz nyob rau hauv 1999. Merholz humorously tsoo lo lus ua ob ntu, peb blog, ntawm nws blog, tsim cov lus qhia ntawm lo lus.

Qee yam ntawm cov yam ntxwv nrov dua ntawm blog (tab sis tsis yog daim ntawv teev tag nrho) yog:

  • Posts thiab nkag: Blogs muaj cov ntawv tshaj tawm lossis cov ntawv nkag, nrog cov ntsiab lus tsis ntev los no tshwm rau saum. Txhua ncej feem ntau hais txog ib lub ntsiab lus, lub tswv yim, lossis zaj dab neeg.
  • Archives: Blogs feem ntau muab cov ntaub ntawv khaws cia uas tso cai rau cov neeg nyeem tuaj yeem tshawb xyuas cov ntawv los ntawm lub hli lossis xyoo. Nws ua kom yooj yim nkag mus rau cov ntsiab lus yav dhau los thiab pab cov neeg nyeem tshawb txog blog keeb kwm.
  • Cov ntsiab lus qeb thiab cim npe: Blogs feem ntau categorize lawv cov lus los npaj cov ntsiab lus los ntawm cov ncauj lus lossis cov ntsiab lus. Pawg thiab cov cim npe pab cov neeg nyeem tshawb nrhiav thiab nrhiav cov ntsiab lus tshwj xeeb ntawm kev txaus siab hauv blog.
  • Cov ntsiab lus thiab kev sib tham: Ntau lub blogs tso cai rau cov neeg nyeem tawm cov lus ntawm cov ntawv tshaj tawm, txhawb kev koom tes thiab kev sib tham. Kev sib tham los ntawm cov lus tuaj yeem txhim kho kev nkag siab ntawm zej zog thiab txhawb kom cov neeg tuaj koom. Tau ntau xyoo, txawm li cas los xij, qhov kev sib tham no tau txav mus rau hauv kev tshaj xov xwm, thiab kev tawm tswv yim tsis tshua muaj tshwm sim ntawm tus ncej nws tus kheej.
  • Search Function: Ib qho kev tshawb nrhiav lossis kev tshawb nrhiav ua rau cov neeg siv nrhiav cov ntsiab lus tshwj xeeb los ntawm kev nkag mus rau lo lus tseem ceeb lossis kab lus. Qhov no yog qhov tshwj xeeb tshaj yog muaj txiaj ntsig rau blogs nrog ntau tus ncej.
  • Customization thiab Tsim: Blogs muaj ntau theem ntawm kev hloov kho kom muaj kev cuam tshuam txog blogger lub hom lossis tus kheej style. Tsim cov ntsiab lus xws li cov ntsiab lus, layouts, fonts, thiab xim tuaj yeem hloov kho los tsim kom muaj qhov tshwj xeeb thiab zoo nkauj.
  • Nrhiav Optimization: Blogs feem ntau muab kev xaiv los ua kom zoo tshaj cov ntawv rau kev tshawb fawb xyaw, xws li teeb tsa cov npe meta, cov lus piav qhia, thiab URLs, nrog rau suav nrog cov ntsiab lus tseem ceeb thiab cov cim npe. Qhov no pab txhim kho qhov pom ntawm cov ntawv blog hauv kev tshawb fawb cav.
  • RSS Txau: Blogs tuaj yeem muab RSS pub uas tso cai rau cov neeg nyeem tuaj yeem sau npe thiab tau txais kev hloov tshiab thaum cov ntawv tshaj tawm tshiab. RSS pub pub rau cov neeg siv kom nyob twj ywm yam tsis tau mus xyuas blog ncaj qha.

Cov yam ntxwv no sib sau ua ke rau blog lub luag haujlwm tag nrho, cov neeg siv kev paub, thiab kev koom tes. Cov yam ntxwv 'muaj thiab cov kev xaiv kho kom haum tuaj yeem sib txawv nyob ntawm lub platform siv.

Dab tsi yog qhov zoo tshaj plaws Blogging Platforms?

Muaj lub platform zoo yog qhov tseem ceeb rau kev vam meej. Txawm hais tias koj yog tus kheej blogger tab tom nrhiav qhia koj cov kev xav lossis kev lag luam txhawm rau txuas nrog koj cov neeg tuaj saib, ntau lub platform muaj los ua kom tau raws li koj xav tau. Hauv tsab xov xwm no, peb yuav tshawb nrhiav cov platforms sab saum toj catering rau tus kheej blogging, kev lag luam-raws li blogging, thiab haum rau ob qho tib si.

Tus kheej Blogging Platforms:

  • Blogger: Blogger, lub platform pub dawb los ntawm Google, paub txog nws txoj kev yooj yim thiab yooj yim ntawm kev siv. Nws yog qhov kev xaiv zoo tshaj plaws rau tus kheej bloggers uas xav tau txoj kev teeb tsa ncaj qha thiab tsis muaj teeb meem blogging kev paub, tab sis tsis muaj lwm yam kev tshaj tawm, kev lag luam, thiab kev lag luam hauv lwm lub platform.
  • Tumblr: Yog tias koj xav tau a microblogging hom ntawv uas koj tuaj yeem qhia cov ntsiab lus luv luv, xws li cov duab, cov lus hais, thiab kev xav ntawm tus kheej, Tumblr yog qhov kev xaiv nrov. Nws tso cai rau koj tshaj tawm thiab cuam tshuam nrog lub zej zog muaj zog.
  • WordPress.com: WordPress.com muaj cov neeg siv-phooj ywg interface thiab ntau yam ntawm cov ntsiab lus customizable, ua qhov kev xaiv zoo tshaj plaws rau tus kheej bloggers. Nrog nws cov yam ntxwv intuitive, koj tuaj yeem yooj yim tsim thiab tswj koj qhov blog, tsom rau kev qhia koj cov kev xav thiab cov tswv yim.

Kev lag luam-raws li Blogging Platforms:

  • Medium: Nruab nrab tsis yog tus kheej blogging platform; nws tseem ua haujlwm rau cov lag luam thiab cov kws tshaj lij. Nrog nws cov neeg nyeem ntawv ua ke thiab cov cuab yeej tshaj tawm yooj yim, Nruab Nrab ua rau cov lag luam los txhawb lawv lub network thiab koom nrog ntau cov neeg tuaj saib.
  • Squareskev sib haum xeeb: Squarespace feem ntau yog tus tsim lub vev xaib thiab muaj kev ua haujlwm zoo blogging. Nws yog ib qho kev xaiv zoo heev rau DIY Cov lag luam me tab tom nrhiav los tsim lub vev xaib pom zoo nrog kev sib koom ua ke blogging peev xwm. Lawv kuj tau nthuav dav rau hauv e-lag luam thiab teem caij teem caij.

Ecommerce-Based Blogging Platforms:

Txawm hais tias ntau lub lag luam e-lag luam muaj kev sib koom ua ke rau nrov blogging platforms, muaj tiag tiag tsuas yog ob peb tus uas muaj blogging tag nrho ua ib qho feature.

  • BigCommerce: BigCommerce yog ib qho kev lag luam e-lag luam platform uas haum rau kev lag luam ntawm txhua qhov ntau thiab tsawg. Nws muaj cov yam ntxwv zoo, scalability, thiab built-in functionality xws li blogging. BigCommerce paub txog nws cov peev txheej lag luam thiab cov cuab yeej SEO muaj zog.
  • Khw Tshaj Tawm: Shopify yog qhov zoo tshaj plaws thiab cov neeg siv khoom siv hauv e-lag luam platform. Nws muaj ntau yam ntawm cov yam ntxwv, lub khw app loj, thiab muaj peev xwm ua tau zoo heev. Shopify paub txog nws txoj kev yooj yim, ua rau nws haum rau kev lag luam ntawm txhua qhov ntau thiab tsawg. Kuv ruaj tau txawm tsim kev sib xyaw cov khoom shortcodes thiab ntxiv-rau-lub laub ua haujlwm ncaj qha mus rau ntau tus neeg siv 'blog templates.

Platforms haum rau tus kheej thiab kev lag luam blogging:

  1. Wix: Wix yog tus tsim lub vev xaib ntau yam nrog blogging nta haum rau tus kheej thiab kev lag luam blogs. Nws muab cov neeg siv-phooj ywg interface thiab ntau cov qauv los tsim thiab tswj koj qhov blog zoo.
  2. Weebly: Zoo ib yam li Wix, Weebly muab lub vev xaib tsim nrog kev sib koom ua ke blogging peev xwm. Nws muab ntau yam kev xaiv kho kom haum, ua rau nws hloov tau yooj yim platform rau cov tib neeg thiab cov lag luam.
  3. Ntsuj Plig Dawb Huv: Dab yog qhov kev tswj hwm cov ntsiab lus niaj hnub tsim tshwj xeeb rau blogging. Nws yog tsim rau tus kheej bloggers nrhiav lub teeb yuag thiab customizable platform thiab cov lag luam tab tom nrhiav rau kev daws teeb meem zoo nkauj blogging.

Ib qho kev sib koom ua ke Blog yog ib qho yuav tsum niaj hnub no

Muaj kev sib koom ua ke blog, tuav hauv tib lub npe raws li koj lub vev xaib lossis lub khw muag khoom e-lag luam, muaj ntau qhov zoo dua muaj kev sib cais lossis subdomain rau koj qhov blog. Nov yog qee qhov txiaj ntsig tseem ceeb:

  1. Seamless User Experience: Nrog rau kev sib koom ua ke blog, cov neeg tuaj saib tuaj yeem nkag mus rau koj cov ntsiab lus blog yam tsis tau tawm hauv koj lub vev xaib lossis khw. Qhov no muab kev sib koom ua ke ntawm cov neeg siv kev paub thiab ua rau cov neeg siv koom nrog hauv koj lub hom lag luam ecosystem, txo qhov kev pheej hmoo ntawm lawv taug kev mus rau lwm qhov chaw.
  2. Branding thiab Consistency: Ib qho kev sib koom ua ke hauv blog tso cai rau koj tswj hwm cov khoom lag luam zoo ib yam thoob plaws koj lub vev xaib. Koj tuaj yeem kho qhov tsim, teeb tsa, thiab kev taw qhia kom phim koj lub vev xaib tseem ceeb, txhawb koj lub hom phiaj tus kheej thiab muab kev sib koom ua ke thiab kev xav.
  3. Txhim kho SEO: Hosting koj blog ntawm tib lub npe raws li koj lub vev xaib tseem ceeb tuaj yeem pab txhawb kev tshawb fawb cav zoo dua. Cov tshuab tshawb nrhiav nyiam saib cov vev xaib nrog cov ntsiab lus tseem ceeb thiab muaj txiaj ntsig raws li kev tso cai ntau dua. Los ntawm kev sib koom ua ke koj qhov blog, koj sib sau koj cov ntsiab lus thiab ua kom koj lub npe tag nrho qhov cuam tshuam thiab SEO muaj peev xwm.
  4. Nce Lub Vev Xaib Tsav Tsheb thiab Kev Koom Tes: Ib qho kev sib koom ua ke tuaj yeem tsav tsheb ntau dua rau koj lub vev xaib tseem ceeb lossis e-lag luam khw. Cov ntsiab lus blog tuaj yeem nyiam cov kev tshawb nrhiav organic, kev xa mus rau kev sib raug zoo, thiab backlinks los ntawm lwm lub vev xaib. Khaws cov neeg tuaj saib hauv koj lub npe muab sijhawm rau koj los hloov lawv mus rau cov neeg siv khoom lossis cov neeg siv khoom.
  5. Streamlined Content Management: Tswj kev sib koom ua ke blog yog qhov yooj yim dua li koj tuaj yeem siv ib lub platform los tswj koj lub vev xaib thiab cov ntsiab lus blog. Qhov no ua kom yooj yim cov ntsiab lus hloov tshiab, kev tshuaj ntsuam xyuas, thiab kev tswj hwm lub vev xaib tag nrho.
  6. Cross-Promotion and Conversion Opportunities: Ib qho kev sib koom ua ke tso cai yooj yim hla kev tshaj tawm ntawm koj cov khoom lossis cov kev pabcuam hauv koj cov ntsiab lus. Koj tuaj yeem txuas mus rau cov nplooj ntawv tseem ceeb ntawm cov khoom lag luam lossis tsim kev hu-rau-ua haujlwm (CTA) cov ntsiab lus uas tsav kev hloov pauv. Qhov kev sib koom ua ke no txhim kho cov neeg tsim khoom, kev koom tes nrog cov neeg siv khoom, thiab kev muag khoom muaj peev xwm.
  7. Kev Pov Thawj thiab Kev Ntseeg: Ib qho kev sib koom ua ke blog ntxiv kev ntseeg siab thiab txoj cai rau koj lub vev xaib. Kev tshaj tawm cov ntawv tshaj tawm thiab muaj txiaj ntsig blog tuaj yeem tsim koj los ua tus kws tshaj lij hauv koj txoj kev lag luam, tau txais kev ntseeg siab thiab kev ntseeg siab ntawm koj cov neeg tuaj saib. Qhov no tuaj yeem ua rau cov neeg siv khoom muaj kev ntseeg siab, txhim kho lub koob npe nrov, thiab ua rau koj hloov siab dua.

Thaum muaj cov npe sib cais lossis subdomain rau koj qhov blog yuav muaj qee qhov zoo hauv cov xwm txheej tshwj xeeb, ib qho kev sib koom ua ke feem ntau muab kev sib koom ua ke thiab tsis sib haum xeeb, ntxiv dag zog rau koj lub hom, txhim kho SEO, thiab ua kom muaj kev sib koom tes thiab kev hloov pauv hauv koj lub vev xaib uas twb muaj lawm lossis e- kev lag luam platform.

Xaiv lub platform zoo rau koj qhov blog yog qhov tseem ceeb los xyuas kom meej tias muaj kev sib txuam thiab kev lom zem blogging kev paub. Txawm hais tias koj yog tus kheej blogger, kev lag luam, lossis tab tom nrhiav lub platform uas haum rau ob qho tib si, cov kev xaiv saum toj no muab cov yam ntxwv zoo thiab hloov tau raws li koj cov kev xav tau tshwj xeeb. Xav txog koj cov kev xav tau, kev xaiv kho kom haum, thiab qhov xwm txheej ntawm koj cov ntsiab lus los txiav txim siab paub uas haum rau koj lub hom phiaj blogging.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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