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5 Txoj Kev Sib Txawv Raws Kev Lag Luam yuav cuam tshuam rau Kev Yuav Khoom Siv Khoom Noj

iBeacon thev naus laus zis yog qhov kev nthuav dav tshiab tshaj plaws hauv kev lag luam mobile thiab kev sib ze. Cov thev naus laus zis txuas nrog kev lag luam nrog cov neeg siv khoom nyob ze los ntawm Bluetooth low-power transmitters (beacons), xa daim coupon, khoom demos, kev tshaj tawm, yeeb yaj kiab lossis cov ntaub ntawv ncaj qha rau lawv lub xov tooj ntawm tes.
iBeacon yog thev naus laus zis tshiab los ntawm Apple, thiab xyoo no ntawm txhua xyoo World Wide Developer lub rooj sab laj, iBeacon thev naus laus zis yog lub ntsiab lus tseem ceeb ntawm kev sib tham.

Nrog Apple qhia ntau txhiab tus neeg tsim khoom ntxiv txog cov thev naus laus zis, thiab cov tuam txhab nyiam BeaconStream muab ib qho app rau cov lag luam siv thev naus laus zis thiab kev muaj peev xwm los muab tso rau hauv cov apps uas twb muaj lawm, peb tuaj yeem cia siab tias yuav pom iBeacon loj hlob sai thiab muaj tswv yim.

Rau cov khw muag khoom, iBeacons thiab sib thooj-raws li kev lag luam muab txoj hauv kev tshiab thiab ncaj qha los txuas nrog cov neeg siv khoom, ua kom muaj kev paub txog lub npe thiab cuam tshuam rau cov neeg siv khoom tus cwj pwm.

  • Tsav neeg mus rau ib qho kev yuav khoom tam sim. Ploj mus yog hnub ntawm kev lag luam xa ntawv ncaj qha thiab QR cov lej. iBeacon thev naus laus zis muab cov lag luam ib txoj hauv kev los txuas ncaj qha nrog cov neeg siv khoom muaj peev xwm thaum lawv muaj peev xwm ua tau ntau dua - thaum lawv nyob ze lossis hauv khw. Cov lag luam tuaj yeem xa cov lus thov kom ntxias kev yuav khoom lossis txhawb kev yuav khoom ntxiv los ntawm cov lus thiab daim coupon.
  • Muab cov tuam txhab a kab ncaj qha rau cov neeg siv khoom. Tsis zoo li lwm hom kev lag luam, kev lag luam nyob sib ze-raws li kev lag luam txawb muab cov hom lag luam tus phooj ywg kom tau txais lawv cov lus rau hauv tes ntawm lawv cov neeg siv khoom, lus. Txawm hais tias kev tshaj tawm hauv khw yuav dhau los thiab tsis quav ntsej, xa lus ncaj qha mus rau tus neeg siv khoom lub xov tooj tsim kev koom tes zoo dua. Nws tseem yog ib txoj hauv kev tshwj xeeb los qhia tus cwj pwm ntawm tus kheej thiab tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom.
  • Ntau cov ntsiab lus kov nrog koj cov neeg siv khoom. Ib qhov chaw tuaj yeem muaj ntau yam, sib txawv beacons, txhua tus muab lus sib txawv. Qhov no muab ntau txoj hauv kev los txuas nrog tus neeg siv khoom thiab tsav lawv mus ua haujlwm. Thaum kev nce qib xa ncaj qha mus rau tus neeg siv khoom lub tsev yuav mus tsis tau siv lossis tsav lawv mus yuav ib yam khoom tsis zoo, beacons tso cai rau cov lag luam xa cov neeg siv khoom ntau yam kev xav uas ntxias kev yuav khoom. Beacons ua lag luam rau tus neeg siv khoom qhov chaw, xa ntau qhov kev tshaj tawm ntawm cov khoom uas cuam tshuam rau lawv cov kev xav tau, txhua lub sijhawm.
  • Beacons muab kev lag luam tshwj xeeb cov neeg siv khoom analytics. Thaum siv cov thev naus laus zis los ntawm ib qho app zoo li BeaconStream, cov lag luam tau nkag mus rau lub sijhawm nyob analytics thiab kev nkag siab ntawm cov neeg siv kev coj tus cwj pwm, kev taug kev taug kev, kev sib tw thiab kev coj mus muag khoom uas tuaj yeem pab lawv kom ua tau zoo dua lawv cov tswv yim kev lag luam thiab kev muag khoom. Cov analytics tuaj yeem pab cov tuam txhab txiav txim siab seb qhov kev tshaj tawm thiab cov phiaj xwm twg tau ua haujlwm thiab tso cai rau lawv hloov kho sai sai rau cov kev nkag siab no.
  • iBeacon thiab ze-raws li kev lag luam tsis yog fad. Cov neeg lag luam twb paub lub zog ntawm kev lag luam txawb, thiab iBeacon thev naus laus zis yog qhov zoo siab txais tos ntxiv rau kev lag luam zoo tshaj plaws. Cov npe nrov tshaj plaws xws li Macys, Starbucks thiab American Airlines twb tau nqis peev ntau rau hauv nws, thiab tau pom lub zog thiab cov txiaj ntsig ntawm kev lag luam sib thooj. Nrog cov players loj thawb cov thev naus laus zis, peb tuaj yeem cia siab tias yuav pom ntau yam ntxiv ntxiv, xws li kev them nyiaj mobile ntawm qhov chaw, ua rau kev yuav khoom yooj yim dua rau cov neeg siv khoom thiab tsav tsheb muag ntau dua rau kev lag luam.

Nov yog li cas BeaconStream ua haujlwm

Chris Damron

Chris yog Tus Thawj Saib Xyuas Kev Tsim Kho Tshiab ntawm BeaconStream, ib qho kev sib thooj-raws li mobile lag luam daim ntawv thov. BeaconStream muab kev lag luam ntawm txhua hom thiab ntau thiab tsawg txoj hauv kev yooj yim thiab siv tau los txuas rau cov neeg siv khoom uas nyob ze, xa lawv daim coupon, khoom demos, kev tshaj tawm, yeeb yaj kiab lossis cov ntaub ntawv, ncaj qha mus rau lawv lub xov tooj ntawm tes.

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