Vim Li Cas Muaj 542 Cov Txiv Tsawb Txiv Tsawb nyob ntawm Amazon
Muaj 542 qhov sib txawv txiv tsawb hangers ntawm Amazon… xws li tus nqi ntawm $ 5.57 txog $ 384.23. Qhov pheej yig tshaj txiv tsawb hangers yog yooj yim hooks uas koj mount nyob rau hauv koj lub txee. Qhov kim tshaj plaws txiv tsawb hanger yog qhov no zoo nkauj Chabatree txiv tsawb liab qab uas yog xuas tes ua thiab ua los ntawm cov khoom siv ntoo zoo.
Tiag… Kuv ntsia lawv. Kuv suav qhov txheeb xyuas tau, txheeb lawv los ntawm tus nqi, thiab tom qab ntawd ua qhov nyhav ib ntawm txiv tsawb dai siav kev tshawb fawb.
Txoj cai tam sim no, koj thov ... Qhov no ua dab tsi nrog kev lag luam thev naus laus zis ... koj tau ploj mus tsawb? (yep, Kuv hais tias nws!)
Tsis yog, qhov no tsuas yog ib tsab xov xwm yooj yim uas hais txog kev tsim kho khoom lag luam, xaiv khoom, thiab dab tsi muaj nqis - nrog rau kev lag luam koj tus kheej, koj cov khoom lag luam, thiab koj cov kev pabcuam. Nws tseem yog yuav ua li cas, ua lag luam, koj yuav tsum tau xaiv qhov tseem ceeb koj qhov kev tshawb nrhiav rau koj qhov kev daws teeb meem tom ntej.
Yam khoom muaj nqi
Tus haas tus txiv tsawb muaj ib lub hom phiaj thiab ib lub hom phiaj nkaus xwb… mus dai cov txiv tsawb kom lawv tsis txhob zaum saum npoo av thiab yooj yim. Kuj ceeb tias, tus patent tsuas yog muaj hnub nyoog li 20 xyoo xwb. Sab ntawv… tus tsim Bruce Ancona tseem tuaj yeem sau daim phuam cov ntaub so ntswg… zoo li yog ib tug txiv neej uas siv sijhawm ntau hauv chav ua noj xav txog qhov twg muab khoom. Rov qab mus tua cov txiv tsawb, tab sis…
Dhau ob xyoo lawm, tus txiv tsawb hawb tsis tau muaj lub tswv yim tshiab tshaj qhov nws tau rov qab thaum Bruce muab cov ntawv tsuj tawm. Txhua tus txiv tsawb txiv ntoo hauv lub khw muaj cov hom phiaj tib si… kom qeeb koj cov nqaij tsawb. Hauv lwm lo lus, tus tus nqi ntawm tus khuam khuam tsis tau hloov. Nws tau ua koj cov txiv tsawb ntev li ob peb lub lis piam ntev dua nees nkaum xyoo dhau los… thiab nws ua rau lawv kav txog tib hnub no.
Yog li vim li cas tib neeg thiaj li them cov nqi sib txawv rau lawv? Vim tias txhua tus shopper muaj ntaus nqi qhov sib txawv uas txawv. Qee tus neeg yuav xav tau qhov yooj yim ntawm lub txiv tsawb khuam cov txiv tsawb uas tsis coj mus rau qhov chaw txee, yog li lawv yuav them rau cov qauv hauv qab-saib. Lwm tus yuav txaus siab rau lub tais tso rau lwm yam txiv hmab txiv ntoo. Lwm tus yuav them raws li cov khoom siv thiab qhov ntxim nyiam uas nws yuav zoo nkauj hauv lawv lub tsev. Thiab… tseem, lwm tus yuav them $ 384.23 los txhawb nqa cov khoom lag luam uas muaj peev xwm thiab ib tus kws kos duab hauv zos uas tau kos duab ua rau koj chav ua noj.
Raws li koj xav txog koj cov khoom lossis cov kev pabcuam, koj yuav tsis tau xa cov khoom uas tsis muab ntau lossis tsawg dua tus nqi rau koj cov neeg siv khoom. Yog vim li cas nws yog qhov tseem ceeb tshaj plaws kom nkag siab yuav ua li cas lawv tus nqi koj cov khoom lossis cov kev pabcuamCov. Lub sijhawm, koj yuav tsum tau qhia lawv kom pab lawv nkag siab vim li cas koj cov khoom lossis cov kev pabcuam yuav kim dua (lossis qis dua) kim dua koj cov neeg sib tw. Txhua tus ua nyias tus txiv tsawb txiv ntoo.
Yam Khoom Tshiab
Kuv muaj ib tus phooj ywg ntawm kuv uas tau ua haujlwm ua tus thawj tswj hwm ntawm kev pib ua haujlwm rau ntau xyoo. Kev ntxhov siab nws nyob hauv qab tsis tau. Nws muaj cov tub ua lag luam yuam nws txhua hnub, cov neeg siv khoom thawb rau cov yam ntxwv tshiab, cov neeg tsim khoom uas tau txais nyiaj los ntawm lwm lub tuam txhab, thiab nws cov nyiaj tau los tsis txaus ntseeg thaum nws sim khaws txhua daim ua ke thiab tsim kho nws lub zeem muag tshiab. Nws txoj kev lag luam tau ua tiav raws li nws thaum kawg tau tawm ntawm cov nyiaj thiab tsis tuaj yeem tsim nyog ntiav ntiav cov txuj ci tsim nyog los muab.
Ntau xyoo tom qab, Kuv tau ntsib nws rau kas fes thiab nug nws tias tam sim no nws ua dab tsi. Nws teb tias tam sim no nws yog tus tswv txiav nyom. Nws tau nthuav tawm los ntawm txiav nyom cov nyom nws tus kheej rau tam sim no khiav ntau cov neeg ua haujlwm. Nws ua tau zoo heev, tsis tshua muaj kev ntxhov siab, ua haujlwm sab nraud, thiab nyiam nws heev.
Kuv tau xav tsis thoob… los ntawm kev tsim kho tshiab thiab kev ua lag luam tech pib ua lag luam rau kev txiav nyom?
Nws teb, lub nyom twj ywm.
Tam sim no nws ua tau zoo thiab nws txoj kev lag luam tau txia. Txawm hais tias kev khwv nyiaj txiag, lub zej zog kev nqis peev, kev tswj hwm ntawm tsoomfwv, thiab kev sib tw… cov nyom tau loj hlob thiab nws muaj peev xwm tsim thiab loj hlob (hehe) nws txoj kev sib raug zoo thaum nws muab cov kev pabcuam zoo. Tsis muaj dab tsi tshiab, tsuas yog muab cov kev sib zog ua haujlwm thiab cov txiaj ntsig tau zoo rau qhov teeb meem uas peb tau muaj rau ib puas xyoo.
Qhov tseeb, peb ua haujlwm nyob rau hauv ib qho chaw ua lag luam kev lag luam uas cov neeg tseem ceeb ua haujlwm kom tau txais thiab sib koom ua ke cov khoom tshiab thiab cov yam ntxwv tshiab, tias lawv cov ntsiab lus tseem ceeb nyob hauv kev lag luam. Lawv tau tsom mus rau kev tsim cov khoom loj tom ntej kom tsav kev muag khoom, thaum lawv cov neeg lag luam tawm mus rau lawv rau cov kev daws teeb meem zoo uas, ntau zaus ntau dua tsis tau, tsis tshua kim.
Kev hloov kho tshiab tsis yog ib qho kev xav tau los ua lag luam kom ua tau lag luam zoo.
Xaiv Khoom Khoom
Muaj ntau ntawm txiv tsawb dai khaub ncaws. Qee lub sijhawm dai ntawm cov tub rau khoom, qee tus tau txuas tais txiv hmab txiv ntoo, thiab yuav luag txhua tus lawv muaj qhov txawv me ntsis… lawv txhua tus ua tib yam. Tab sis, muaj kev thov txaus los ntawm cov neeg siv khoom uas tag nrho cov lag luam no tau txheeb xyuas lub khw thiab pib muag lawv qhov kev daws teeb meem nyob rau ntawd.
Koj txoj kev lag luam tsis txawv. Muaj lwm cov kev sib tw thiab cov kev pabcuam uas tuaj yeem ua yam koj ua. Lawv tuaj yeem ua kom zoo dua qub. Qhov ntawd txhais tau hais tias, ua tus neeg ua lag luam, koj xav tau qhia koj cov neeg tuaj saib vim li cas koj thiaj li haum rau lawv. Thiab nws kuj yog vim li cas, raws li cov neeg ua lag luam, koj yuav tsum xyuas kom koj txoj cai hauv koj txoj kev lag luam raug lees paub los ntawm cov neeg yuav khoom tshawb xyuas koj lub lag luam 'lub peev xwm xa cov khoom thiab cov kev daws teeb meem.
Qhov txawv ntawm seb tib neeg yuav ib rab txiv tsawb lossis lwm qhov ntawm Amazon tsis muaj dab tsi ua nrog tsawb nyob tshiab thiab tsis muaj cai… lawv txhua tus ua. Qhov txawv nyob hauv kev ntaus nqi, kev txheeb xyuas, cov lus piav qhia, thiab tsim ntawm cov khoom. Raws li kev ua lag luam, qhov ntawd yog qhov koj yuav tsum siv koj lub sijhawm - zoo marketing koj cov khoom thiab cov kev pabcuam ... kev ntsuas, kev tshuaj xyuas, cov lus piav qhia, thiab kev tsim ntawm koj cov khoom thiab cov kev pabcuam.
Ua cov haujlwm zoo dua ntawm kev ua lag luam, thiab koj yuav txuas nrog cov qhua tuaj noj mov uas xav tau koj cov khoom thiab kev pabcuam.
Cov Khoom Lag Luam Digital thiab Kev Pabcuam
Hauv lub zej zog digital digital, peb muaj tus cwj pwm txaus ntshai ntawm ib txwm saib rau tom ntej no cov phiaj xwm nyiaj kub lossis cov channel uas yuav los kho txhua yam ntawm peb cov teeb meem. Tab sis qee lub tuam txhab muaj txiaj ntsig tshaj plaws thiab kev loj hlob tshuab tsis ua qhov zoo tshaj plaws. Lawv nyuam qhuav pom qhov kev thov thiab tsim kho txoj kev zoo tshaj plaws rau kev ua lag luam uas lawv tau daws qhov zoo tshaj plaws rau tus nqi zoo tshaj.
Koj tuaj yeem yuav cov ntawv los ntawm txhua qhov chaw, tab sis Amazon tau muab rho tawm. Koj tuaj yeem yuav khau los ntawm txhua qhov chaw, tab sis Zappos hle. Koj tuaj yeem tsim lub vev xaib nrog txhua lub platform, tab sis WordPress nqa tawm. Kuv tuaj yeem sau ntau pua lossis ntau tus qauv.
Kuv tsis tau hais tias cov tuam txhab no tsis yog qhov tshiab ... Kuv tsuas taw qhia qhov tshwm sim yog tib yam. Koj tau txais phau ntawv, koj tau txais khau, lossis koj tsim lub vev xaib. Kuv ntseeg raws li qhov ntim, kev paub txog, thiab kev loj hlob tuaj rau lawv txoj kev lag luam ... tsuas yog tom qab ntawd lawv muaj peev xwm muab cov peev txheej los nqis peev ua lag luam tiag tiag.
Koj tus nqi 'Lag Luam thiab Kev Hloov Tshiab
Raws li koj tab tom saib ntawm koj qhov kev lag luam, cov lus teb yuav tsis yog koj ua qee yam tshiab tshaj li cas lossis txawm muab cov kev pabcuam uas muaj kev sib tw uas tsis tshua kim dua.
Cov neeg tau txais kev pab thiab kev lag luam zoo ib yam muaj teeb meem uas lawv ntsib txhua txhua hnub uas tsuas xav tau qhov kev daws rau. Txawm hais tias nws tau dai lawv lub txiv tsawb, lossis nws tau siv sijhawm rau lawv cov ntawv sau, tsim, pom zoo, thiab tshaj tawm cov txheej txheem rau lawv cov ntawv xov xwm tom ntej. Qhov teeb meem tshwm sim, lawv txoj kev poob siab, thiab lawv twb nkag siab qhov txiaj ntsig ntawm kev hais daws.
Koj tsis tas yuav muaj ntau lub zog ntxiv, kev tsim kho tshiab tom ntej, lossis cov nqi sib txawv yog tias qhov kev thov xav tau thiab tus nqi raug lees paub. Tsom koj txoj kev xav rau cov teeb meem tseem ceeb koj cov khoom thiab cov kev daws teeb meem muab kev daws teeb meem rau.
Lub Tswv Yim thiab Muaj Nqes Ntawm Txoj Kev Hais Daws Uas Koj Tshawb Nrhiav
We are working with a business right now that purely white-labeled its products to retail outlets. With the pandemic, the lockdowns, and the subsequent collapse of retail, they saw that they needed to incorporate a direct-to-consumer e-commerce option. Not being too technically savvy, they explored solutions and started to speak to sales representatives at different commerce providers.
Tom qab saib txhua qhov muaj peev xwm, lawv nqaim nws rau qhov kev daws teeb meem zoo tshaj plaws hauv kev ua lag luam. Nws tuaj yeem nplai ntev kawg, muab cov kev txhawb nqa ntau hom lus, muaj ntau lub txiaj ntsig ntawm kev sib koom ua ke, kev suav se thoob ntiaj teb, muaj lub cav hauv AI, thiab tuaj yeem coj ntau lab SKUsCov. Lawv raug muag… npaj nqis peev ntau pua txhiab hauv kev tso cai thiab txawm ntau ntawm kev ntiav peb los siv txoj kev daws teeb meem thiab koom nrog nws rau lub ntiaj teb kev tshaj lij kev lag luam.
Peb tau tham lawv tawm ntawm nws.
While it may have been the best, most innovative solution on the planet, it was most likely going to drive them to bankruptcy or be a decade before they would see a return on investment. They also only had 75 products… a pittance for an e-commerce platform to handle. And they were only going to sell to the United States for the first year or so. The silver bullet was going to kill them.
Peb cov lus qhia yog rau, hloov chaw, nqis peev hauv kev tshawb fawb thiab kev coj mus muag, tom qab ntawd siv qhov kev daws teeb meem uas yooj yim, nrog rau cov lag luam sib koom ua ke kev lag luam uas peb yuav tsom mus rau kev paub ntxiv thiab tsav kev muag ntawm lawv cov khoom. Lawv tsuas yog xav tau lub sijhawm ua haujlwm 'txiv tsawb txiv ntoo ... tsis muaj dab tsi ntxiv.
Raws li koj tab tom saib xyuas koj txoj kev lag luam, kev txheeb xyuas cov kev mob siab hauv koj lub koom haum uas cov cuab yeej thev naus laus zis tuaj yeem pab koj kom ua haujlwm tau zoo dua thiab muaj txiaj ntsig dua tej zaum tsis tas yuav muaj txiaj ntsig lossis kev daws teeb meem tshiab. Nws tuaj yeem cia yog lub software software uas rub tawm, hloov pauv, thiab cov ntaub ntawv thauj khoom uas cawm koj ntau teev ntawm lwm txoj haujlwm hauv txoj kev.
Ua tib yam kev soj ntsuam nrog koj cov neeg siv khoom… qhov twg yog lawv qhov kev ntxhov siab thiab qhov tsis txaus ntseeg uas koj yuav ua tau haujlwm rau lawv thiab ua rau lawv zoo siab?
Txoj kev daws teeb meem yuav yog ob qho tib si pheej ywg thiab tsis raug. Muaj qhov laj thawj yog vim li cas muaj 542 txiv tsawb dai rau ntawm Amazon… muaj ntau ntau tus neeg yuav lawv thiab ib pawg ntawm cov tuam txhab ua tau zoo heev ntawm qhov xav tau. Thiab tus nqi sib txawv raws tus nqi ntawm cov neeg siv khoom pom.