Ecommerce thiab Khw muag khoomKev Lag Luam Infographics

Back-To-School Khw nyob rau xyoo 2023: Cov khw muag khoom thiab khw hauv online Yuav Tsum Paub Txog Lub Caij Ua Tau Zoo

Kev lag luam rov qab mus rau tsev kawm ntawv yog ib qho kev tshwm sim tseem ceeb hauv kev lag luam khw muag khoom, tsim nyiaj ntau lab daus las hauv kev muag khoom txhua xyoo. Kev siv nyiaj rov qab mus rau tsev kawm ntawv yog qhov thib ob tsuas yog rau lub caij so so hauv kev muag khoom txhua xyoo hauv Tebchaws Meskas.

Raws li cov NRF, rov qab mus rau tsev kawm ntawv kev siv nyiaj hauv Tebchaws Meskas xav tias yuav ncav cuag $ 347.23 nphom hauv 2023. Qhov no yog nce los ntawm $ 343.53 nphom hauv 2022, tab sis qis dua cov ntaub ntawv ntawm $ 366.22 tau teeb tsa hauv 2021.

National Retail Federation

Lub caij yuav khoom rov qab mus rau tsev kawm ntawv feem ntau pib txij lub Xya Hli mus txog rau lub Cuaj Hli, nrog rau lub khw muag khoom siab tshaj thaum Lub Yim Hli. Cov khoom nrov tshaj plaws rau kev yuav khoom tom tsev kawm ntawv muaj xws li khaub ncaws, hnab ev khoom, khoom siv hauv tsev kawm ntawv, thiab khoom siv hluav taws xob.

Back-To-School Statistics rau 2023

Snipp, tus muab kev txhawb nqa thiab kev ncaj ncees, tau tsim qhov tshwj xeeb phau ntawv qhia kev lag luam ntawm Back-To-School Shopping rau 2023. Nov yog qee qhov kev txheeb cais tseem ceeb uas lawv tau muab:

  • Kev muag khoom rov qab rau tsev kawm ntawv hauv 2022 tau txog $ 34.4 nphom, 24% siab dua qib ua ntej kis thoob qhov txhia chaw.
  • 38% ntawm cov neeg siv khoom tau txiav rov qab rau kev siv nyiaj hauv lwm qhov chaw los tsom rau kev yuav khoom rov qab rau tsev kawm ntawv.
  • Kev yuav khoom hauv online tau dhau los ua qhov kev xaiv zoo tshaj plaws rau cov neeg yuav khoom rov qab rau hauv tsev kawm ntawv, nrog kev nce hauv kev siv smartphones rau kev yuav khoom.
  • Kev siv nyiaj rov qab mus rau tsev kawm ntawv ntawm cov khoom siv thev naus laus zis tau nce xyoo 2022 tom qab tsom mus rau kev kawm virtual thaum muaj kev sib kis.
  • Kev tshaj xov xwm thiab kev paub txog cov menyuam yaus muaj feem cuam tshuam rau kev yuav khoom tom tsev kawm ntawv.
  • Hauv xyoo 2022, muaj cov ntaub ntawv kwv yees rau kev siv nyiaj rau khaub ncaws, tsev so, thiab chav tsev cov rooj tog zaum rov qab rau tsev kawm ntawv.
  • Kev txuag nyiaj thiab kev txo nqi ua lub luag haujlwm tseem ceeb hauv kev yuav khoom rov qab rau hauv tsev kawm ntawv, nrog cov neeg siv khoom nrhiav kev sib tham thiab kev txo nqi.
  • Kev yuav khoom ntawm tus kheej rau kev rov qab mus rau tsev kawm ntawv tau nce ntxiv hauv 2022 tab sis tseem qis dua qib ua ntej kis thoob qhov txhia chaw. Kev yuav khoom hauv online tau cia siab tias yuav muaj kev tswj hwm ntxiv.
  • Gen Z, feem ntau Gen Z cov niam txiv, pab txhawb rau kev nyiam rau kev yuav khoom hauv online, nrog 52% nyiam mus yuav khoom hauv online.
  • Kev xav txog tus nqi rau kev yuav khoom tom tsev kawm ntawv suav nrog kev noj qab haus huv thiab kev ruaj ntseg, ua rau kev siv nyiaj ntau dua.

Qhov tseem ceeb Takeaways rau Back-To-School Shopping hauv 2023

1. Txawm hais tias muaj kev sib tw nyiaj txiag, Kev Khw Muag Khoom Rov Qab Hauv Tsev Kawm Ntawv yuav rov ua dua

Txawm hais tias muaj kev txhawj xeeb txog kev lag luam qeeb thiab kev kub ntxhov, lub caij rov qab mus kawm ntawv yog qhov tseem ceeb rau cov neeg siv khoom, nrog rau cov niam txiv xav tias yuav siv cov nyiaj sau tseg.

2. Hom loyalty yog tsawg influential

Hauv cov toj roob hauv pes tam sim no, hom loyalty tsis tseem ceeb vim tias cov neeg siv khoom tseem ceeb rau kev txuag thiab txo nqi. Cov khw muag khoom thiab cov khoom lag luam yuav tsum nrhiav txoj hauv kev tshiab los nyiam cov neeg siv khoom thiab sib tw nrog cov txiaj ntsig zoo dua los ntawm cov neeg sib tw.

3. Cov thev naus laus zis tshiab thiab cov hnab nyiaj digital ua lub luag haujlwm

Ntau tus neeg yuav khoom npaj rau kev siv cov thev naus laus zis tshiab xws li cov hnab nyiaj digital thiab cov khoom lag luam hauv zej zog rau lawv cov khoom siv rov qab rau tsev kawm ntawv. Qhov no ua raws li kev lag luam online nce ntxiv, tshwj xeeb tshaj yog cov neeg siv khoom Gen Z.

4. Tus nqi mus dhau qhov luv nqi

Txawm hais tias kev txo nqi yog qhov tseem ceeb, cov hom lag luam yuav tsum tsom mus rau kev sib txuas lus tus nqi hauv lwm txoj kev. Qhov no suav nrog kev txiav txim siab zoo li kev noj qab haus huv thiab kev ruaj ntseg, uas ua rau muaj kev siv nyiaj ntau dua li cov niam txiv.

5. Generation Alpha yog ib qho tseem ceeb ntawm pej xeem

Generation Alpha, tom qab Gen Z qeb, tab tom nkag mus kawm ntawv, thiab lawv cov kev nyiam thiab kev cuam tshuam ntawm kev txiav txim siab yuav yog qhov tseem ceeb. Cov hom lag luam yuav tsum ua raws li lawv cov kev paub digital, ntau haiv neeg, thiab teb rau lawv cov kev nyiam hauv kev suav nrog, kev ruaj khov, thiab kev cuam tshuam hauv zej zog.

Download tau Phau Ntawv Qhia Txog Kev Lag Luam Hauv Tsev Kawm Ntawv Rov Qab

Thiab ntawm no yog ib qho infographic los ntawm National Retail Federation (NRF) nrog lawv cov txiaj ntsig kev tshawb fawb ntawm Back-To-School 2023:

nrf back to school 2023 infographic
credit: NRF

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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