Txawb Khoom thiab Kev Lag Luam Kev Lag LuamTshawb nrhiav

B2B Tau Txais: Tau txais ntau daim ntawv teev npe rau koj cov nyiaj

nyiajKev lag luam mus rau kev lag luam yuav yog qhov txaus ntshai heev. Yog tias koj yog ib lub koom haum uas muab kev pabcuam rau thaj tsam loj nrog cov neeg ua haujlwm tsawg, koj xav kom koj cov tswv yim yuav tau txais txiaj ntsig zoo. Yog tias muaj 50,000 kev lag luam hauv cheeb tsam, cia peb xav txog tias koj tuaj yeem tiv tauj 25 tus neeg nyob hauv ib lub lis piam, lossis 5 ib hnub. Qhov ntawd yuav xav kom koj muaj 20 tus neeg muag khoom. Qhov ntawd zoo nkauj heev rau pab pawg muag khoom thiab kev lag luam xov tooj thiab muaj feem yuav yog tias koj tsis muaj lub zog muag loj!

Yuav ua li cas yog tias koj tsuas tuaj yeem ntsib nrog 5,000 kev lag luam (1 ntawm 10)? Koj yuav nrhiav thiab tsom cov lag luam li cas? Cov lus teb yog nyob rau hauv qee qhov yooj yim cov txheej txheem kev lag luam database siv rau kev lag luam mus rau kev lag luam. Kuv tau muab qhov kev tshuaj ntsuam no dhau ib xyoos dhau los rau lub tuam txhab hauv cheeb tsam, thiab tam sim no peb nyuam qhuav ua tiav peb lub xyoo thib ob ntawm kev cia siab rau lawv. Nws tsis yog foob pob ua ntxaij science, nws tsuas yog prospecting hauv kev lag luam uas phim cov firmagraphics ntawm koj cov neeg siv khoom.

Kauj ruam 1: Profile koj cov lag luam. Qhov no yog ib qho kev pabcuam uas cov tuam txhab ntaub ntawv feem ntau yuav muab rau koj ntawm tus nqi nruab nrab. InfoUSA, Dun thiab Bradstreet, thiab AccuData yog ob peb yam ntawm cov tuam txhab no. Thaum koj tau txais cov ntawv ceeb toom, nws yog ib qho tseem ceeb rau kev txheeb xyuas thiab muab tso ua ke rau hauv cov ntaub ntawv tseem ceeb. Nov yog ib qho piv txwv (Nyem rau saib):

Xyoo Hauv Kev Lag Luam los ntawm Kev Lag Luam - Nkag mus %:
Xyoo Hauv Kev Lag Luam

Kev Lag Luam Muag Volume los ntawm Kev Lag Luam - Nkag mus %:
Muag Khoom Ntim

Tus naj npawb ntawm cov neeg ua haujlwm los ntawm kev lag luam - Kev nkag mus %:
Cov Neeg Ua Hauj Lwm

Kauj ruam 2: Tshawb Nrhiav Qhov Ntsuas

Kev nkag mus yog feem pua ​​​​ntawm cov neeg siv khoom hauv qhov ntau uas koj tau muab piv rau qhov nruab nrab feem pua ​​​​ntawm kev cia siab nyob rau hauv qhov ntau. Hauv lwm lo lus, yog tias 25% ntawm koj cov neeg siv khoom tau ua lag luam tsawg dua ib xyoos, tab sis tsuas yog 10% ntawm cov lag luam hauv cheeb tsam tau ua lag luam tsawg dua ib xyoos, ces koj lub hom phiaj ua lag luam tshiab zoo dua! Los ntawm kev ua li ntawd, koj tab tom nce koj txoj hauv kev los nrhiav kev cia siab ntau dua li saib cov tuam txhab uas tsis sib piv.

Cov cim qhia ntawm seb koj puas tuaj yeem ua raws li cov ntaub ntawv tsuas yog saib cov duab ntawm cov nkhaus thiab kev sib raug zoo hauv kev lag luam. Nov yog qee qhov kev soj ntsuam dav dav (cov txiv hmab txiv ntoo qis qis) los ntawm cov kab kos saum toj no:

  • Tus lej Xyoo hauv kev lag luam: Daim ntawv ceeb toom yuav ua li cas ob qho tib si G & H muaj qhov siab tshaj plaws hauv thawj xyoo lossis tsawg dua? Kuv yuav siv qhov tob tob rau hauv cov kev lag luam no thiab tejzaum nws nqis peev hauv New Business prospect lists.
  • Kev Muag Khoom: Thaum ntau qhov kev lag luam nce thiab poob rau hauv qhov nkhaus zoo, pom tias kev tsim kho nce siab li cas? Yog li… qhov loj dua kev tsim kho, qhov zoo dua!
  • Tus naj npawb ntawm cov neeg ua haujlwm: Daim ntawv ceeb toom yuav ua li cas kev lag luam kev pabcuam ncaj ncees? Qhov ntawd qhia kuv tias tus naj npawb ntawm cov neeg ua haujlwm yuav tsis yog qhov tseem ceeb hauv kev lag luam ntawd.

Kauj ruam 3: Siv cov kev tshawb pom

Yog tias kuv xav ua tub nkeeg thiab nrawm, kuv tsuas yog muab kuv lub tuam txhab cov ntaub ntawv nrog qhov siab tshaj plaws ntawm kuv qhov nkhaus thiab siv qhov tsawg kawg nkaus rau kev tsom mus rau kev cia siab hauv txhua qhov kev lag luam. Cov tuam txhab ntaub ntawv feem ntau yuav tsis them koj rau kev ua qee cov lus nug nyuaj tawm tsam cov ntaub ntawv los nrog koj cov npe yog li tsis txhob txaj muag, nug! Ib txoj hauv kev zoo dua los ua nws yog txhawm rau txhim kho qee qhov qhab nia algorithms raws li qhov profile, thiab tom qab ntawd siv cov qauv no rau cov kev cia siab kom tau txais tag nrho cov qhab nia rau lub zeem muag. Tsuas yog xaj koj cov kev cia siab hauv nqe qis, thiab pib qhov tau txais!

Kauj ruam 4: Ua kom tiav!

Thaum peb ua tiav cov phiaj xwm no rau peb cov neeg siv khoom, peb txheeb xyuas seb lawv cov txiaj ntsig tau zoo li cas rau kev tiv tauj cov neeg yuav khoom. Kev nkag siab ntau npaum li cas lawv tuaj yeem tiv tauj tau muab rau peb nrog cov suav peb xav tau kom txo qis lawv cov npe yuav khoom. Peb tau ua tiav qhov kev siv zog 3-prong uas ua rau 10% nce hauv kev tau txais!

Kauj ruam 5: Tshawb xyuas cov txiaj ntsig tshiab thiab pib dua

Cov toj roob hauv pes hloov raws li tus yam ntxwv ntawm koj cov neeg siv khoom. Nws yog ib qho tseem ceeb uas yuav tsum tau ua kom zoo dua thiab kho koj cov qhab nia algorithms thiab kev cia siab.

Kawg sau: Muaj tag nrho cov phau ntawv uas tau sau rau hauv cov txheej txheem kev lag luam database. Nws yog ib qho nyuaj rau kev sib txuas lus cov txheej txheem kev lag luam hauv kev lag luam hauv ib qho blog nkag, yog li kuv tau coj txoj kev ywj pheej los ua ntau qhov kev xav thiab siv ntau qhov shortcuts. Cov txheej txheem tiag tiag uas peb thawb tus neeg siv khoom no tau siv ob peb lub hlis. Peb tau txheeb xyuas thiab sib tw 95% ntawm lawv cov neeg siv khoom rov qab mus rau Dun thiab Bradstreet cov ntaub ntawv kom tau txais qhov profile zoo. Thaum peb xaiv peb qhov kev cia siab zaum kawg, peb tsis suav nrog lawv cov neeg siv khoom tam sim no thiab tsis ntev los no.

Kuv tsuas xav qhia tias muaj qee qhov kev txheeb xyuas yooj yim thiab cov tswv yim zoo heev uas koj tuaj yeem ua tau tawm ntawm Excel daim ntawv nthuav qhia uas yuav txhim kho koj txoj kev lag luam rau kev lag luam kev lag luam!

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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