Kev muag khoom, raws li kev lag luam, yog hloov zuj zus. Cov pawg muag khoom yeej ib txwm muaj peev xwm ua kom muaj kev nce qib kev lag luam txhim kho hauv lawv cov txheej txheem, tab sis ob peb xyoos dhau los, kev muag khoom tau nkag mus rau lub sijhawm tshiab ntawm cov cuab yeej technology, tsom xam thiab kev hloov pauv ntawm cov neeg yuav coj tus cwj pwm. Cov thawj tswj kev muag khoom tau tso siab rau kev siv thev naus laus zis los ntsuas kev ua lag luam rep thiab txhim kho kev ua haujlwm los ntawm kev ua kom muaj nuj nqis thiab kev sim nrog kev sim thiab cov tswv yim.
Yog tias koj piv rau pab pawg muag niaj hnub mus rau ib qho ntawm 90s lig, qhov sib txawv yog hmo ntuj thiab nruab hnub. Txoj kev tua cov tib neeg kev pob zeb thiab hu txias rau ib tus neeg thiab txhua tus neeg hem kom ntshai yog tus tuag. Tabsis…. tsis yog txhua pawg yuav ua raws li tus qauv tshiab ntawm kev muag. Qee lub koomhaum muag khoom tau poob qis dua lawv cov neeg sib tw thiab nyuaj rau kev hloov kho lub sijhawm. Vim li no lub DocSend pab neeg muab tso ua ke no infographic piav qhia txog qhov kev muag khoom pem teb tau hloov zuj zus thiab pawg twg. Ntawm no yog qhov loj tshaj takeaways:
Dab tsi yog Qhov Tsis Ncaj Ncees nrog Txoj Kev Yooj Yim ntawm Kev Muag Khoom?
Ntau ntau! Thaum cov pab pawg ntiav cov tib neeg muag khoom uas yog lub luag haujlwm rau kev coj lawv tus kheej thiab kaw lawv cov kev pom zoo, nws tuaj yeem txwv pab pawg muag khoom muaj peev xwm teev thiab tsim qee qhov teeb meem loj:
Cov Neeg Yuav B2B Hloov Pauv Kev Muag Khoom li cas?
B2B software cov neeg yuav khoom tam sim no tau txais cov ntaub ntawv tsis muaj txiaj ntsig txog cov khoom lag luam thiab cov neeg muag khoom. Feem ntau cov neeg yuav khoom koom nrog txoj kev tshawb fawb ua ntej ua txawm tias sau daim ntawv txhuas los yog hu rau tus muag khoom. Txoj kev qub ntawm kev muag khoom tau muab tso ua lub rooj sib tw ntawm cov neeg paub txog cov khoom lag luam: lawv tuaj yeem qhia koj txog qhov muab thiab tsocai rau koj ntawm tus nqi, thiab vim tias cov ntaub ntawv tsis muaj kev tshaj tawm. Qhov no tsis yog cov ntaub ntawv ntxiv; tam sim no cov kws tshaj lij muag khoom muaj lub luag haujlwm nrog nrhiav kev lag luam hauv qhov mob thiab txo qhov mob ntawd nrog lawv cov khoom. Lawv txoj haujlwm yog los tsim kev pom zoo ntawm txhua tus neeg koom nrog hauv ib lub koomhaum thaum dhau ntawm kev tsis pom zoo thiab txo cov kev thov tshwj xeeb rau kev hloov kho uas ua rau muaj kev nyuaj ntxiv. Hauv Qhov Kev Muag Khoom Sib Tw los ntawm CEB, plaub qauv qhia raws li muaj peev xwm txwv rau kev muag khoom niaj hnub:
Pab Pawg Yuav Muag Tau Hloov Li Cas Rau Lub Sijhawm?
Yog tias koj tab tom tswj pab pawg muag khoom uas yog qab me ntsis ntawm lub sijhawm, muaj peb lub hauv paus koj tuaj yeem ua rau lub siab uas yuav ua rau koj thiab koj pab neeg nce mus txog qhov ceev:
- Tos txais thev naus laus zis
- Tshwj xeeb cov cwj pwm
- Tsim kab lis kev cai ntawm kev sib koom tes pab pawg
Ua Ntej Niaj Hnub Khib Muag
Ib pawg muag khoom tuaj yeem txhais tau yooj yim raws li cov thev naus laus zis thiab software uas pab pawg muag khoom siv los pab nws cov txheej txheem muag. Los ntawm kev txhim kho cov kev cai tsim ntawm software uas tuaj yeem tswj hwm thiab tsim kev txhim kho kev muag khoom, nthuav tawm, thiab kaw, koj tuaj yeem tsim tshwj xeeb cov haujlwm rau koj pab neeg muag uas yog kev cai tsim rau txhua kauj ruam ntawm koj lub voj voog muag khoom. Nrog kev tsim ntawm huab-based software, cov thawj coj kev muag khoom tsis tas yuav ua haujlwm nrog IT los yob tawm cov software tshiab yuav khoom rau lawv pab neeg. Qhov no tso cai rau lawv kom nrawm ntxiv, tshem tawm thiab hloov
Nrog kev tsim ntawm huab-based software, cov thawj coj kev muag khoom tsis tas yuav ua haujlwm nrog IT los yob tawm cov software tshiab yuav khoom rau lawv pab neeg. Qhov no tso cai rau lawv kom nrawm ntxiv, tshem tawm thiab hloov software hauv lawv cov pawg kom lawv tau sim thiab pom qhov kev teeb tsa zoo rau lawv pab neeg.
Paub Tshwj Xeeb Txoj Cai
Hauv nws phau ntawv hloov kho, Kwv yees li nyiaj tau los, Aaron Ross piav qhia txog vim li cas kev cia siab rau kev muag khoom coj mus muag thiab kaw cov kev xav tau yuav tsum yog ua ob yam sib txawv rau koj pab neeg. Kev cia siab rau sab hauv lossis sab nraud txoj kev coj yuav poob rau hauv cov ceg tawv ntawm Tus Sawv Cev Muag Khoom Muag, lossis SDR. Ntawm flipside Account Cov Txheeb Xyuas Haujlwm, lub luag haujlwm lub luag haujlwm rau feem ntau ntawm cov kev sib txuas lus, kev sib tham daim ntawv cog lus, thiab kaw tau siv qhov tawm kev sib txawv. Los ntawm tus cwj pwm tshwj xeeb, cov neeg muab kev pab rau koj pab pawg muag khoom thiab tsom mus rau tsim lub tsev nqaim dua thiab ua kom zoo dua kev teeb tsa.
Ntawm flipside Account Cov Txheeb Xyuas Haujlwm, lub luag haujlwm lub luag haujlwm rau feem ntau ntawm cov kev sib txuas lus, kev sib tham daim ntawv cog lus, thiab kaw tau siv qhov tawm kev sib txawv. Los ntawm cov cwj pwm tshwj xeeb, cov neeg muab kev pab rau koj pab pawg muag khoom thiab tsom mus rau tsim lub tsev nqaim dua thiab ua kom zoo dua kev teeb tsa.
Txhawb Koj Cov Neeg Muag Khoom!
Nws ib txwm muaj nyob hauv cov koom haum muag tsoos rau cov tus hma nyob rau hauv pem teb. Cov neeg muag khoom no xav tau tsawg los ua tsis muaj kev cuam tshuam lossis koom tes nrog lwm pab neeg. Lawv feem ntau thov yuav nyob ib leeg yog li lawv ua tau ntaus lawv tus lej - thiab ib zaug lawv ntaus lawv tus lej rau lub hlis lawv ntim lawv cov khoom thiab rov mus tsev. Qhov kev teeb tsa zoo li no, cov neeg muag tsis tau txais kev pab (thiab zoo li nws tsis xav tau thaum muab).
Qhov no tsis yog qhov teeb meem ntxiv lawm, pab pawg muag khoom niaj hnub tau txais kev txhawb nqa los ntawm kev muag khoom, kev tshuaj ntsuam xyuas, kev tsim tawm, kev muag khoom, thiab feem ntau pawg xav tau kev kawm txuas ntxiv. Cov pab txhawb nqa cov cim no muab cov neeg muag khoom uas lawv xav tau kom muaj kev vam meej thaum cia lawv tsom mus muag. A txoj kev tshawb no los ntawm McKinsey pom tias cov pawg muag khoom tau tiav ntau tshaj plaws ROI thaum kwv yees li 50-60% ntawm pab pawg tau ua lub luag haujlwm txhawb nqa tus muag tiag tiag
Cov pab pawg muag khoom niaj hnub yog nqis peev hauv thev naus laus zis, sim nrog kev sim thiab cov txheej txheem, ua haujlwm ua ke zoo li yeej tsis tau ua ntej thiab tshwj xeeb hauv cov luag haujlwm uas yuav tsum tau ua kom pom tseeb nqaim thaum tsim kev txawj ntse. Lub sijhawm tshiab ntawm kev muag khoom tau pib, thiab yog tias koj pab neeg tau tsis quav ntsej txog cov kev hloov no - lawv yuav dhau los ua tsis dhau.
