Ntau lub tuam txhab tawm tsam kev sib sau ua ke thiab tsim kho cov teeb tsa kev lag luam kev lag luam nrog kev ua lag luam los ntawm kev sib tw ua lag luam. Qhov infographic no los ntawm cov kev daws teeb meem g2m yog kev suav sau ua ke ntawm B2B kev lag luam kev ntsuas uas lawv nthuav dav rau ntxiv hauv lawv Kev Ntsuas Ua Lag Luam ROI ebook.
Tus NTSE SMART rau Kev Ua Lag Luam Kev Lag Luam
SMART yog cov lo lus rau cov qauv txheej txheem rau txhua qhov kev siv zog ua lag luam:
- SXaiv Yam Ntsuas Dab Tsi
- MNws yooj yim
- Analyze Cov Tseem Ceeb Tshawb Nrhiav
- Revise Tactics
- Tyog Qhov Txiaj Ntsig
Cov theem ntawm B2B Kev Sib Tham Kev Lag Luam Kev Lom Zem
Nrog kev tawm ntawm omni-channel tshaj tawm, zoo siv txhua tus qhua tuaj txog ntawm koj lub xaib yog tuaj txog, koom tes thiab hloov dua siab tshiab los ntawm txoj kev sib txawv. Lub funnel ntawm tsoos thiab database lag luam tsis siv rau ntawm theem micro lawm, tab sis ntawm ib qib qib macro analytics thiab cov kev ntsuas hauv kev saib xyuas kev sib sau ua ke yeej tseem tsim nyog. Cov theem peb yog TOFU, MOFU thiab BOFU - ntawm no yog li cas txhua yam tau txhais:
- TOFU (Top ntawm Funnel) - Cov no yog cov neeg tuaj saib koj txoj kev lag luam uas ib txwm muaj nyob hauv kev tshawb fawb theem ntawm kev yuav khoom. Lub hom phiaj kev lag luam ntawm no yog ua kom koj lub hom, cov khoom lag luam lossis cov kev pabcuam nrhiav pom qhov twg kev cia siab tau tshawb nrhiav ... ntawm kev tshawb nrhiav, kev sib raug zoo, tshuaj xyuas cov chaw, phau ntawv teev npe, thiab lwm qhov chaw muaj kev lag luam.
- MOFU (Nruab Nrab ntawm Kev Lom Zem) - Cov no yog cov neeg yuav khoom ntawm koj hom, khoom lossis kev pabcuam. Lawv tsis yog muag xwb - tab sis lawv tau txheeb xyuas koj hauv kev tshawb fawb thiab lawv yuav txiav txim siab koom nrog koj txuas ntxiv. Cov no yog cov neeg tuaj saib koj xav thov ua qhov zoo hu-rau-ua thiab tsaws daim nplooj rau kom tsav lawv tob rau hauv kev yuav khoom. Email kev lag luam yog qhov tseem ceeb rau theem no.
- BOFU (Hauv qab ntawm Funnel) - Cov no yog cov neeg yuav khoom. Lawv tau npaj yuav, lawv muaj peev nyiaj siv nyiaj, thiab lawv nkag siab tias koj muaj cov khoom lag luam thiab cov kev pabcuam los pab daws lawv cov teeb meem. Qeb no tseem ceeb nrog koj kev hloov pauv hloov kho kom zoo thiab muag khoom koom nrog. Qhov no kuj yog qhov muag muag cov cuab yeej tsim muaj peev xwm pab tau automate thiab txhim kho koj kev hloov pauv.
Cov Kev Ntsuas ntawm B2B Inbound Lub Tswv Yim Kev Ua Lag Luam
Muaj cov kev ntsuas uas tuaj yeem siv rau txhua theem ntawm cov khoom lag luam tawm ntawm txhua qhov taw tes hauv lub ntees tuag hloov dua siab tshiab.
- Hmoob Toj Siab - Kev tshawb fawb kev lag luam hauv organic, cov ntsiab lus tseem ceeb hauv organic, kev xa mus rau lwm tus, kev nrhiav tsheb them, cov nqi tshawb nrhiav, them tus nqi tshawb rau ib zaug, cov tsheb khiav ncaj qha (uas feem ntau suav txog kev siv tsheb khiav lag luam), thiab cov organic thiab them nyiaj kev tawm tsheb.
- Nruab Nrab ntawm Kev Lom Zem - Saib kom nyem rau ntawm hu-rau-kev ua, saib kom nyem rau ntawm nplooj ntawv tsaws thiab nyem rau kev xa tawm ntawm cov nplooj ntawv tsaws yuav muab cov ntaub ntawv rau koj ua kom zoo thiab sim cov kab lus tshiab, txheej txheem thiab cov ntsiab lus los tsav kev xa tawm.
- Hauv qab ntawv fo Funnel - Ua cov ntim khoom, cov khoom lag luam tsim nyog, kev muag khoom tsim nyog, ua rau cov kwv yees sib piv, cov lus pom zoo kom ze rau qhov sib piv thiab qhov ntsuas hloov pauv ntawm qhov ntsuas tau ntsuas ntawm theem no thiab hla txhua theem.
Kuv tuaj los Doug - Tsaug rau qhov no! Peb tab tom pib tawm, pab cov lag luam me tswj xyuas lawv txoj kev lag luam digital. Ntau tus tau dhau los ntawm ntau cov kev qhia thiab cov tswv yim. Koj yuav hais dab tsi yog qhov tseem ceeb tshaj plaws rau kev lag luam me los ntsuas nws vim nws cuam tshuam kev lag luam tawm sab hauv? Puas muaj ib txoj hauv kev los ua kom yooj yim rau nws? Ua tsaug!