Cov ntsiab lus MarketingEmail Marketing & AutomationKev Lag Luam Phau NtawvTxawb Khoom thiab Kev Lag Luam Kev Lag LuamTshawb nrhiavSocial Media & Influencer Marketing

Qhov twg los ua kom pom tseeb Koj Kev Lag Luam B2B

Econsultancy nyuam qhuav tso lawv daim ntawv tshaj tawm Lub Yim Hli 2011 ntawm B2B Kev Txheeb Xyuas Is Taws Nem, qhia txog cov kev tshawb pom tsis ntev dhau los ntawm kev lag luam online, kev lag luam e-luam, Is Taws Nem thiab lwm yam xov xwm digital. Thaum daim ntawv tshaj tawm muaj ntau qhov kev tshawb pom zoo, ntawm no yog qee qhov txheeb cais tau nthuav dav uas yeej sawv:

  • Cov txheej xwm kev lag luam thiab kev lag luam tseem ceeb tseem ceeb rau cov tub lag luam B2B. Hauv xyoo 2010, 85% ntawm cov neeg lag luam tau nqis peev rau hauv kev lag luam xwm txheej, thiab 28% ntawm pab pawg ntawd npaj yuav nce kev nqis peev hauv xyoo 2011. Yog tias lawv tau txais cov nyiaj nce ntxiv, cov lag luam lag luam yog tus naj npawb ib channel uas cov neeg ua lag luam yuav nqis peev.
  • Digital Media yog 8 ntawm 10 qhov kev ua tau zoo tshaj plaws kev coj mus cuag B2B cov neeg mloog.
  • 63% ntawm B2B cov neeg lag luam lees paub tias cov kev ua ib txwm muaj muaj feem cuam tshuam nyob rau online kev ua haujlwm nyob rau hauv cov nqe lus ntawm nrhiav tsheb, web tsheb, thiab online hloov pauv.
  • Qhov nruab nrab, cov neeg lag luam tau siv 38% ntawm lawv cov peev nyiaj ntawm cov npe khoom lag luam, 34% rau kev ua kom txhuas, thiab 28% ntawm cov neeg siv khoom tseg. Ntawm qhov tsis sib xws,
    28% ntawm cov peev nyiaj online mob siab rau kev paub nrog qhov sib txawv tshwj xeeb ntawm kev coj ua thiab kev tuav cov qhua tuaj noj mov.
  • Ntau tshaj li ib nrab (55%) ntawm B2B cov koomhaum kev tshawb fawb tam sim no muaj lub department thawj qhov tseem ceeb yog tsom cov neeg siv khoom thiab kev muab siab npuabCov. 94% ntawm cov tuam txhab no tau tshaj tawm tias muaj cov neeg laus ua haujlwm qib siab rau kev tsim cov haujlwm. Ntau dua li ib feem peb (36%) ntawm cov neeg teb tias lawv lub koomhaum qhia ncaj qha rau tus Thawj Coj; 21% tshaj tawm rau Sr. VP / VP ntawm Kev Ua Lag Luam thiab 15% qhia rau Sr. VP / VP ntawm Kev Muag Khoom

Yog tias koj feem ntau cuam tshuam nrog cov neeg siv B2B, Kuv xav kom koj siv sijhawm los zaum thiab nyeem tsab ntawv ceeb toom no, uas hais txog txhua yam ntawm kev lag luam kev lag luam online.

Jenn Lisak Kub

Jenn Lisak Golding yog Thawj Tswj Hwm thiab CEO ntawm Sapphire Strategy, ib lub koomhaum digital uas sib xyaw cov ntaub ntawv nplua nuj nrog cov kev paub dhau los-rov los pab B2B hom yeej ntau tus neeg yuav khoom thiab nce lawv cov khoom lag luam ROI. Ib tus kws xaiv yeej-yeej, Jenn tsim qauv Sapphire Lifecycle: cov qauv pov thawj raws li kev soj ntsuam thiab daim qauv thawm rau kev nqis peev ua lag luam.

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Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.