Kev Lag Luam InfographicsKev Muag Khoom Ntev

Dab Tsi Yog Cov Kauj Ruam Tau Los Ua Kom Tau Raws Li Lub Hom Phiaj Loj B2B?

Raws li ib tug kev tshawb nrhiav tsis ntev los no los ntawm InsideView ntawm kev muag khoom thiab cov thawj coj kev lag luam, 53% ntawm cov tuam txhab tsis ntsuas tsis tu ncua lawv lub hom phiaj ua lag luam, thiab 25% muaj muag thiab cov chaw lag luam tsis pom zoo tag nrho rau lawv cov hom phiaj kev lag luam

B2B cov tuam txhab uas ua cov kev tshawb fawb ntawm lawv Tag Nrho Cov Chaw Lag Luam (TAM) thiab teeb lawv cov kev muag khoom thiab kev lag luam yog 3.3 zaug ntau dua cov nyiaj tau tshaj lub hom phiaj Thiab B2B cov tuam txhab uas tau taw rau Cov Tswv Cuab Zoo Tshaj (ICP) yog 5.3 npaug ntau dua li kev peev nyiaj tau los

Rub tawm lub Xeev Muag Khoom thiab Kev Ua Lag Luam Ua Ke xyoo 2018

raws li Sab Hauv, los teb cov lus nug peb, ntse B2B tuam txhab uas muag yog unleashing lawv cov nyiaj tau los:

  1. Leej twg yog kuv cov neeg yuav khoom zoo tshaj?
  2. Dab tsi yog cov thaj chaw tshiab thiab kev lag luam uas kuv tuaj yeem nthuav dav ntxiv?
  3. Puas yog peb mus tom qab cov neeg siv khoom zoo thiab cov nyiaj tau zoo?

Qhov no yog qhov laj thawj tseem ceeb vim li cas cov account-raws li kev lag luam tau tawg nyob hauv kev muaj koob npe ntawm cov tuam txhab B2B. B2B cov tuam txhab yeej ib txwm tshawb nrhiav thiab muab lub hom phiaj zoo rau cov neeg siv khoom lag luam zoo - tab sis cov platform no muaj peev xwm ua rau lawv cov peev xwm qhab nia, taug qab, ua lag luam, thiab kaw cov kev sib txuam ntau dua thiab siv tau zoo

Account B2B Nyiaj Tau Los Ntawm Kev Loj Hlob

InsideView Apex automates kev ua lag luam tsom xam siv cov ntaub ntawv ntawm lub sijhawm thiab kev ntsuas pom tseeb kom cov tuam txhab tuaj yeem pom cov kev lag luam tshiab tag nrho thiab txiav txim siab ceev kev xaiv.

Peb pom tau tias peb muaj thev naus laus zis, kev tshaj lij, thiab cov ntaub ntawv los pab cov tuam txhab teb cov lus nug no sai thiab nrog kev ntseeg siab kom lawv tsis txhob qheb sijhawm. Lub tswv yim ua lag luam tsis yog ua raws lub plab thiab twv. Thiab nws tsis yuav tsum tau cumbersome tsom xam cov ntaub ntawv. InsideView Apex siv technology kev txiav thiab cov ntaub ntawv zoo tshaj plaws kom koj tuaj yeem ua qhov kev txiav txim siab raug rau koj txoj kev lag luam. hais tias Umberto Milletti, CEO ntawm InsideView

Sab Hauv Tsev Apex

Tsim tshwj xeeb rau B2B cov tswj hwm, InsideView Apex hais txog tag nrho cov kev mus rau kev lag luam los ntawm cov phiaj xwm tswv yim mus rau orchestrated tiav rau kev tsom xam thiab kev ua kom zoo.

  1. Plan: Tshawb nrhiav cov kev lag luam tshiab thiab npaj cov phiaj xwm mus ua lag luam
    • Txheeb xyuas qhov zoo tshaj plaws rau cov neeg siv khoom (ICP) siv cov kev txawj ntse thiab cov neeg siv khoom sab hauv.
    • Piav qhia cov neeg siv khoom lag luam thiab cov ntaub ntawv xa mus tom ntej cuam tshuam nrog cov ntaub ntawv ua lag luam sab nraud kom nkag siab thiab loj cov hom phiaj lag luam tuaj yeem (TAM).
    • Pom lub lag luam tshiab lossis cov chaw txuas ib sab lossis thaj chaw thiab ua "ua li cas yog tias" txheeb xyuas rau cais cov phiaj.
    • Txiav txim siab kev nkag mus ntawm lub tuam txhab TAM, ntu ntu, lossis thaj chaw, saib cov chaw nyob dawb, thiab cov npe tawm ntawm cov nyiaj tshiab thiab cov neeg ntxiv rau CRM lossis kev lag luam automation programs (MAP).
    • Siv kabmob AI los tshawb pom cov txhab nyiaj tau pom zoo ntxiv uas sib phim tus yam ntxwv ntawm cov neeg siv khoom zoo thiab / lossis kev cia siab.
  2. Execute: Koom tes ua cov hom phiaj txhawm rau ua haujlwm rau GTM txoj kev npaj
    • Tsim kom muaj kev lag luam raws li cov khoom lag luam (ABM) cov npe rau kev muag khoom thiab kev ua lag luam ua ntej cov khoom lag luam siab tshaj plaws ua ntej.
    • Cais ABM, ICP, thiab sau cov ntu lossis chaw nyob hauv ib thaj chaw thiab cov neeg tiv toj hauv kev muag khoom thiab kev lag luam muag khoom kom haum cov khoom muag thiab kev lag luam.
    • Qhia cov neeg siv muag nrog cov kev ua kom pom zoo rau yuav ua li cas koom nrog txhua pawg ABM / ICP / Segment / Territory txhawm rau tsav cov txiaj ntsig xav tau.
  3. Yeej: Pom tau qhov ua tau zoo tawm tsam cov ntu ntu hauv lub sijhawm tiag tiag txhawm rau ua kom tau zoo rau kev ua tiav
    • Pub cov MAP thiab CRM cov ntaub ntawv rau hauv InsideView Apex kom pom txog qhov ua tiav hauv cov hom phiaj ntawm txhua theem ntawm lub funnel thiab dhau sijhawm raws li ua rau hloov mus rau txoj hauv kev thiab yeej kev sib tw.
    • Txheeb xyuas qhov twg cov kev coj ua lossis cov cib fim yuav tau daig rau qhov tseeb hauv lub sijhawm.
    • Sib piv seb koj ua li cas hauv cov ntu ntu piv rau cov kev coj, cov hau kev, thiab cov txiaj ntsig sab nraum koj qhov ICPs.
    • Ntsuas tus neeg ib ntu, lossis hauv cov lej, kom pom tau qhov chaw uas koj tau muaj kev vam meej zoo tshaj plaws, yog li koj tuaj yeem tsom koj cov peev txheej ntawm cov hom phiaj nrog lub peev xwm siab tshaj plaws.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.
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