Cov ntsiab lus MarketingKev Lag Luam Infographics

B2B Content Marketing Statistics

Elite Content Marketer tsim ib tsab xov xwm incredibly comprehensive rau Cov ntsiab lus lag luam Stats uas txhua lub lag luam yuav tsum zom. Tsis muaj ib tus neeg siv khoom uas peb tsis koom nrog cov ntsiab lus kev lag luam ua ib feem ntawm lawv cov tswv yim lag luam tag nrho.

Qhov tseeb yog cov neeg yuav khoom, tshwj xeeb lag luam-mus ua lag ua luam (B2B) cov neeg yuav khoom, tab tom tshawb nrhiav cov teeb meem, kev daws teeb meem, thiab cov neeg muab kev daws teeb meem. Lub tsev qiv ntawv ntawm cov ntsiab lus uas koj tsim yuav tsum tau siv los muab tag nrho cov ntsiab lus tsim nyog los muab cov lus teb rau lawv nrog rau kev sib txawv ntawm koj cov khoom lossis cov kev pabcuam hauv cov txheej txheem.

Ntawm no yog 18 Cov Ntaub Ntawv Tseem Ceeb Koom Nrog B2B Cov Ntsiab Lus Kev Lag Luam

Cia peb saib ntau B2B cov ntsiab lus kev lag luam txheeb cais los pab koj txiav txim siab paub.

  1. Hauv 12 lub hlis dhau los, 86% ntawm cov neeg lag luam B2B qhia txog kev paub txog kev lag luam, 79% tau qhia lawv cov neeg tuaj saib, thiab 75% tau tsim kev ntseeg siab / kev ntseeg siab.
  2. Ua tau zoo B2B cov ntsiab lus lag luam sau lawv lub tswv yim thiab xyuas kom meej tias nws yog cohesive nrog lawv cov hom phiaj kev lag luam thiab cov neeg tuaj saib. Tsis tas li ntawd, 44% ntawm cov neeg ua yeeb yam saum toj kawg nkaus no ua haujlwm raws li pawg neeg lag luam hauv nruab nrab uas ua haujlwm thoob plaws lub koom haum.
  3. 32% ntawm cov neeg lag luam B2B tsis muaj ib tus neeg ua haujlwm puv sijhawm rau kev lag luam cov ntsiab lus. Txawm li cas los xij, tus lej poob mus rau 13% ntawm cov neeg ua yeeb yam zoo tshaj plaws. Txhawm rau pom cov ntsiab lus lag luam dais txiv hmab txiv ntoo, koj xav tau ib pab neeg mob siab rau mob siab rau lawv tus kheej.
  4. Tau kawg, koj tuaj yeem outsource pab txhawm rau sau qhov sib txawv hauv koj qhov kev txawj ntse. Cov ntsiab lus tsim yog cov ntsiab lus tshaj tawm tshaj tawm kev lag luam, nrog 84% ntawm cov neeg teb yuav zoo li outsource nws.
  5. Thaum nws los txog rau kev sib txuas, 93% ntawm B2B cov ntsiab lus xaus rau kev nyiam xoom sab nraud txuas.
  6. Hauv kev tshuaj xyuas ntau dua 52,892 B2B cov khoom los ntawm BuzzSumo, 73.99% ntawm cov ntsiab lus (piv txwv li 39,136 kab lus) yog qis dua 1000 lo lus. Txawm li cas los xij, cov nyob nruab nrab ntawm 1000 txog 3000 lo lus zoo li tsim cov qhab nia siab dua, kev koom tes hauv zej zog, thiab kev sib txuas.
  7. Koj tuaj yeem ntxiv ntau yam los ntawm kev tsim cov ntsiab lus video thiab. Kev tshawb fawb ntawm tech B2B cov neeg yuav khoom pom 53% ntawm cov neeg teb pom cov yeeb yaj kiab yog qhov tseem ceeb tshaj plaws. Lawv kuj feem ntau yuav qhia lawv.
  8. Es tsis txhob tsim video scripts los ntawm kos, koj ua tau repurpose cov uas twb muaj lawm. Nws yog ib qho laj thawj nrov ntawm cov neeg lag luam vim nws txuag sijhawm thiab nyiaj txiag.
  9. Thaum nws los txog rau cov ntsiab lus kev lag luam tawm tswv yim, 88% ntawm cov neeg ua lag luam B2B ua tau zoo tshaj plaws yog qhov tseem ceeb ntawm cov ntaub ntawv xav tau ntawm lawv cov neeg tuaj saib lawv lub koom haum kev muag khoom / lus tshaj tawm.
  10. Yog tias koj nyob nraum ib SaaS tuam txhab, koj yuav tsum tau tsim cov ntsiab lus rau txhua theem ntawm cov neeg siv khoom taug kev. Koj yuav tsum xav txog qhov kev loj hlob txwv cov ntsiab lus tuaj yeem daws tau, xws li Jimmy Daly tso nws, thiab tsim hauv qab ntawm lub funnel cov ntsiab lus los tiv thaiv kev poob.
  11. Nco ntsoov kev sib koom thiab kev sib txuas yog qhov nyuaj kom tau txais vim tias muaj ntau cov ntsiab lus tsim. Tab sis kev tshaj xov xwm thiab lub koom haum lub vev xaib / blog yog cov khoom lag luam saum toj kawg nkaus cov ntsiab lus faib tawm. Email ze li nram qab no.
  12. 46% ntawm cov neeg ua yeeb yam zoo tshaj plaws B2B cov ntsiab lus ua lag luam leverage influencer / media kev sib raug zoo (vs. 34% zuag qhia tag nrho) thiab 63% qhua tshaj tawm hauv cov ntawv tshaj tawm thib peb (vs. 48%). Kuv muaj tus kheej loj hlob cov vev xaib (xws li TEA thiab tus koj nyeem) los ntawm qhua posts thiab xav kom lawv.
  13. Koj tseem tuaj yeem muab kev faib nyiaj them rau txhaj tshuaj. Nws tau siv zog los ntawm 84% ntawm cov neeg teb cov lus nug los ntawm CMI. Ntawm cov neeg uas siv kev faib nyiaj them, 72% siv kev them nyiaj. Yog li koj tuaj yeem muab nws tua.
  14. Koj yuav tsum coj tus cwj pwm ntsuas los ntsuas qhov ua tiav ntawm koj cov ntsiab lus thiab xyuas kom nws muab ROI zoo. Kev Lag Luam Kev Lag Luam pom tias 69% ntawm B2B cov koom haum yuav tsom mus rau kev ntsuas thiab ntsuas hauv 2020.
  15. Ntawm 80% B2B cov neeg lag luam siv cov ntsuas ntsuas los ntsuas cov ntsiab lus kev ua tau zoo, 59% ua haujlwm zoo lossis ua tau zoo ntawm kev ua kom pom ROI.
  16. Yog tias koj tseem tsis tau ntsuas koj cov ntsiab lus kev lag luam, ces pib nrog kev nkag siab 
    Sab saum toj 10 feem ntau taug qab Google Analytics metrics ntawm no. Koj tuaj yeem pib nrog email kev koom tes raws li nws ua rau cov kev ntsuas B2B cov neeg lag luam taug qab.
  17. Thaum tshaj 40% ntawm cov koom haum B2B yog zoo li yuav nqis peev ntau lub sijhawm thiab nyiaj txiag ntawm cov ntsiab lus lag luam Hauv 2020, lawv qhov tseem ceeb tshaj plaws tsis yog kom muaj nuj nqis. 48% ntawm B2B cov khoom lag luam yuav tsom mus rau qhov zoo ntawm lawv cov neeg tuaj saib thiab kev hloov pauv.
  18. Qhov xov xwm zoo yog tias txawm tias B2B cov koom haum loj uas muaj kev vam meej nrog cov ntsiab lus lag luam tsis muaj peev txheej ntawm ib lab daus las. 36% ntawm cov neeg ua lag luam tshawb fawb tau tshaj tawm cov peev nyiaj txhua xyoo tsawg dua $ 100,000. Qhov nyiaj txiag nruab nrab txhua xyoo tuaj txog $ 185,000 rau txhua tus neeg teb txawm li cas los xij, nws siv li $ 272,000 txawm tias lub koom haum me los tshaj tawm cov ntsiab lus kev lag luam ua tiav.

Elite Content Marketer sib koom tes nrog Graphic Rhythm los sau cov stats tseem ceeb los ntawm lawv tsab xov xwm rau hauv no infographic:

covid 19 b2b cuam tshuam cov ntsiab lus
sab saum toj ua tau zoo b2b cov ntsiab lus lag luam cov tswv yim
social media b2b cov ntsiab lus lag luam

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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