As a company applies the resources necessary for an effective content strategy, it's sometimes a tough expense to swallow since it requires gaining momentum and authority in their industry. They truly don't have any choice outside of purchasing expensive leads through advertising and paid search programs. And the wait isn't the only challenge – this infographic from Scripted points out quite a few more challenges but supplies some optimistic strategies for overcoming them.
Raws li cov ntsiab lus kev lag luam txuas ntxiv mus rau hauv qhov muaj koob meej hauv txhua qhov kev lag luam, ntau cov neeg lag luam tau tsom mus rau qhov muaj nuj nqis nws tuaj yeem coj mus rau lub rooj. Nws yog qhov tseeb, cov ntsiab lus lag luam yog ib txoj hauv kev zoo kom mus cuag cov neeg tshiab, tsim kom muaj kev paub txog khoom lag luam, qhia cov neeg siv khoom thiab ntau dua - tab sis nws kuj tseem tuaj yeem cuam tshuam rau cov lag luam kev lag luam, tshwj xeeb yog tias nws tsis ua qhov yog. Nicole Karlis, Scripted
Half of all marketers don't have a sau tseg cov ntsiab lus kev lag luam thiab 62% xav tias lawv cov dag zog yog tsis ua haujlwm. Of course, 21% aren't actually ntsuas what the return on investment is and only two-thirds of the content created actually gets published. Scripted provides 8 ways to avoid these challenges – from documenting your content strategy, creating a content calendar with consistent output, establishing goals, analyzing your audience, and repurposing content that's working.
Txheeb xyuas tag nrho cov ntsiab lus hauv no infographic thiab nyem-dhau los mus hla rau Scripted blog qhov chaw uas lawv muaj ib tuj ntawm cov peev txheej rau koj los txhim kho koj cov ntsiab lus lag luam kev lag luam thiab ua kom tiav!