Cov Theem Muag 2 ntawm BXNUMXB Tus Neeg Yuav Khoom Taug Kev

B2B Buyer Cov Kev Phom Sij

Tau muaj ntau ntawm cov ntawv hais txog cov neeg yuav khoom txoj kev ncig hauv ob peb xyoos dhau los thiab yuav ua li cas cov lag luam yuav tsum tau hloov kho digitally kom haum rau cov kev hloov pauv hauv tus cwj pwm yuav khoom. Cov ntu uas ib tus neeg yuav khoom taug kev yog ib qho tseem ceeb ntawm koj txoj kev muag khoom thiab kev lag luam muag khoom kom ntseeg tau tias koj tau muab cov ntaub ntawv rau cov kev cia siab lossis cov neeg yuav khoom nyob qhov twg thiab thaum lawv tab tom nrhiav nws.

In Gartner's CSO hloov kho, lawv ua txoj haujlwm zoo ntawm ntu thiab qhia txog qhov yuav ua li cas B2B cov neeg yuav khoom ua haujlwm los ntawm qhov teeb meem dhau mus yuav ib qho kev daws teeb meem. Nws tsis yog kev muag khoom funnel tias feem ntau cov tuam txhab tau saws thiab ntsuas tawm tsam. Kuv xav kom sawv daws rau npe thiab rub daim ntawv tshaj tawm no.

Rub tawm: Tus Tshiab B2B Yuav Kev Taug Kev thiab nws cuam tshuam rau Kev Muag Khoom

B2B Txawb Cov Lus Sib Hais

  1. Qhov Teeb Meem - kev lag luam muaj qhov teeb meem uas lawv tab tom sim kho kom raug. Cov ntsiab lus uas koj qhia nyob rau theem no yuav tsum pab lawv nkag siab qhov teeb meem, tus nqi ntawm cov teeb meem rau lawv lub koom haum, thiab rov qab los ntawm kev nqis peev ntawm kev daws. Txij ntawm no mus, lawv tsis txawm nrhiav koj cov khoom lossis cov kev pabcuam - tab sis los ntawm kev nthuav qhia thiab muab kev tshaj lij rau lawv kom paub meej lawv cov teeb meem, koj tau dhau los tawm ntawm lub rooj vag uas yuav muaj kev daws teeb meem.
  2. Kev Tshawb Fawb - tam sim no hais tias kev lag luam nkag siab txog nws cov teeb meem, tam sim no lawv yuav tsum tshawb nrhiav kev daws teeb meem. Nov yog qhov chaw tshaj tawm, tshawb fawb, thiab xov xwm sib tham muaj qhov tseem ceeb rau koj lub koom haum. Koj yuav tsum muaj nyob rau hauv kev tshawb nrhiav nrog cov ntsiab lus txaus siab uas yuav muab kev ntseeg siab koj txoj kev xav tau uas koj tuaj yeem daws tau. Koj kuj yuav tsum muaj ib pawg neeg muag khoom thiab tawm tswv yim uas tau tuaj koom qhov twg koj cov kev cia siab thiab cov neeg siv khoom tau thov cov ntaub ntawv hauv social media.
  3. Yuav Tsum Muaj Tsev - koj txoj kev lag luam yuav tsum tsis txhob tos txog cov lus thov kom nthuav dav ntxiv seb koj pab ua kom tiav lawv cov kev xav tau. Yog tias koj tuaj yeem pab koj cov kev cia siab thiab cov neeg yuav khoom sau lawv cov kev xav tau, koj tuaj yeem tau txais ua ntej ntawm koj qhov kev sib tw los ntawm qhov tseem ceeb thiab cov txiaj ntsig ntxiv ntawm kev ua haujlwm nrog koj lub koom haum. Nov yog thaj chaw uas kuv ib txwm mob siab rau cov neeg tau txais kev pabcuam peb tau pab. Yog tias koj ua qhov nyuaj ua haujlwm ntawm kev pab lawv tsim cov ntawv txheeb, nkag siab txog lub sijhawm, thiab ntsuas qhov tshwm sim ntawm qhov kev daws teeb meem, koj yuav tau txais cov txiaj ntsig sai rau lub taub hau ntawm cov npe daws teeb meem.
  4. Tsum Xaiv Xaiv - Koj lub vev xaib, koj txoj kev tshawb nrhiav, koj qhov kev tshaj tawm xov xwm, koj cov qhua tuaj ua pov thawj, koj cov rooj plaub siv, koj qhov kev xav ua tus thawj coj, koj cov ntawv pov thawj, koj cov peev txheej, thiab kev lag luam muaj txiaj ntsig txhua tus pab tso koj txoj kev cia siab ntawm qhov yooj yim uas koj yog ib lub tuam txhab. lawv xav ua lag luam nrog. Lub tuam txhab kev sib raug zoo rau pej xeem xav tau nyob rau sab saum toj ntawm kev ntseeg tau koj ib txwm hais hauv kev tshaj tawm kev lag luam raws li tus neeg lees paub ntawm cov khoom lag luam thiab cov kev pabcuam uas cov neeg yuav tshawb xyuas cov neeg muab khoom rau. Cov neeg yuav khoom lag luam tuaj yeem mus nrog kev daws teeb meem uas tsis ntaus txhua tus cim… tab sis kom lawv paub tias lawv tuaj yeem ntseeg. Nov yog theem tseem ceeb rau koj pawg neeg lag luam.
  5. Kev daws qhov tseeb - Cov sawv cev txhim kho kev lag luam (BDR) los yog daws cov sawv cev txhim kho (SDR) yog cov masters ntawm kev teeb tsa cov kev xav tau ntawm cov neeg siv khoom thiab teeb tsa kev cia siab ntawm lawv lub peev xwm los xa cov kev daws teeb meem. Kev tshawb nrhiav cov ntaub ntawv uas ua raws li koj txoj kev lag luam thiab kev paub tab yog qhov tseem ceeb ntawm no kom cia koj cov zeem muag pom tau tias koj qhov kev daws teeb meem muaj peev xwm daws tau lawv cov teeb meem. Cov tuam txhab nrog cov peev txheej txawm tias yuav nqis peev hauv qhov qauv ntawm lub sijhawm no kom cia lub zeem muag pom tias lawv tau xav los ntawm kev daws teeb meem.
  6. Kev Pom Zoo Tsim - Hauv kev lag luam, peb ib txwm tsis tuaj yeem ua haujlwm nrog tus neeg txiav txim siab. Ntau zaus ntau dua li tsis, kev txiav txim siab yuav khoom yog sab laug mus rau kev pom zoo los ntawm pawg thawj coj thiab tom qab ntawd tau pom zoo. Hmoov tsis zoo, peb ib txwm tsis nkag tau rau hauv pab pawg txhua tus. Cov neeg muag khoom paub tab nkag siab txog qhov no thiab tuaj yeem cob qhia tus tswvcuab hauv pab pawg qhia kev daws teeb meem, kev sib txawv ntawm lawv txoj kev lag luam los ntawm kev sib tw, thiab pab pab neeg kom dhau los ntawm kev pom zoo.

Cov theem no tsis tas khiav txuas mus. Cov lag luam feem ntau yuav ua haujlwm dhau ib lossis ntau theem, hloov lawv qhov yuav tsum tau ua, lossis nthuav lossis nqaim lawv txoj kev tsom xam raws li lawv tau nce qib ntawm kev yuav khoom. Ua kom koj kev muag khoom thiab kev ua lag luam tau sib txig thiab hloov tau kom haum raws li cov kev hloov no yog qhov tseem ceeb rau koj txoj kev vam meej.

Txav Mus Los Txog Hauv Kev Nqus Mus Los hauv Koj Cov Neeg Yuav Khoom

Coob tus neeg ua lag luam B2B txwv lawv lub tuam txhab tsis raug rau tus neeg yuav khoom yav tom ntej los ntawm kev tsom mus rau qhov lawv pom tau pom tias yog tus muag khoom uas tuaj yeem muab cov khoom lag luam lossis cov kev pabcuam. Nws yog qhov kev txwv tsis zoo vim tias lawv tsis nyob rau yav dhau los hauv lub voj voog yuav.

Yog tias kev lag luam tshawb xyuas qhov kev sib tw lawv muaj, lawv tsis tas yuav nrhiav lub tuam txhab kom muag cov khoom lag luam lossis cov kev pabcuam rau lawv. Feem ntau ntawm cov theem ntawm B2B Kev Taug Kev Mus Yuav Ua Ntej xaiv lub chaw muag khoom.

Case hauv kis; tej zaum muaj kev cia siab rau tus neeg siv uas ua haujlwm hauv Nyiaj Txiag Technology thiab xav koom ua ke kev paub hauv xov tooj nrog lawv cov neeg siv khoom. Lawv yuav pib los ntawm kev tshawb fawb txog lawv qhov kev lag luam thiab seb lawv cov neeg siv khoom lossis cov neeg sib tw muab cov kev paub txawb rau hauv lawv cov neeg siv khoom dhau los.

Lawv cov lus pib nrog kev tshawb fawb txog kev saws me nyuam hauv mobile thiab seb lawv cov neeg siv puas muaj peev xwm siv cov ntawv tshaj tawm lag luam lossis daim ntawv thov mobile. Thaum lawv nyeem cov kab lus, koj pom tias muaj cov koom ua ke, cov koom tes tsim kho, cov ntawv thov thib peb, thiab cov kev xaiv muaj ntau heev.

Txog tam sim no, yuav tsis yog qhov zoo yog tias koj lub lag luam - uas tsim cov kev sib xyaw ua ke rau Fintech cov tuam txhab tau pab qhia lawv kom nkag siab qhov nyuaj ntawm cov teeb meem? Cov lus teb yooj yim yog yogCov. Nws tsis yog txoj hauv kev los txhawb koj cov kev daws teeb meem (tsis tau), nws tsuas yog los muab kev taw qhia rau lawv los pab lawv kom ua tiav lawv txoj haujlwm thiab hauv lawv txoj haujlwm.

Yog tias koj txhim kho cov lus qhia tshaj plaws nyob ib puag ncig teeb meem teeb meem thiab muab cov kev tshawb fawb txhawb nqa - lub zeem muag twb to taub tias koj nkag siab txog lawv cov teeb meem, lawv qhov kev lag luam, thiab cov kev cov nyom uas lawv ntsib. Koj lub tuam txhab muaj qhov muaj txiaj ntsig rau qhov kev cia siab thiab koj lub tuam txhab tau ntxov los tsim txoj cai thiab kev ntseeg siab nrog lawv.

Cov theem ntawm Kev yuav Taug Kev Mus thiab Koj Cov Lus Qhia Lub Ntsiab

Cov theem no yuav tsum tau muab tso rau hauv koj lub tsev qiv ntawv cov ntsiab lus. Yog tias koj xav txhim kho cov ntawv qhia hnub, pib nrog cov theem ntawm koj cov neeg yuav khoom taug kev yog qhov tseem ceeb hauv koj txoj kev npaj. Nov yog ib qho piv txwv zoo ntawm qhov uas zoo li los ntawm Gartner's CSO Hloov Kho:

b2b cov neeg yuav khoom taug kev

Txhua theem yuav tsum tau tawg nrog kev tshawb nrhiav dav dav los xyuas kom koj lub tsev qiv ntawv cov ntsiab lus muaj cov nplooj ntawv, duab qhia txog, yeeb yaj kiab, kev tshawb nrhiav kis, cov ntawv pov thawj, cov ntawv sau, cov laij lej, lub sijhawm, txhua yam uas cuam tshuam nrog muab koj tus yuav B2B nrog cov ntaub ntawv lawv xav tau los pab lawv.

Koj lub tsev qiv ntawv cov ntsiab lus yuav tsum muaj kev sib koom tes zoo, yooj yim tshawb, yam tsis tu ncua, ua cim zoo, sau cov ncauj lus, muaj kev tshawb fawb txhawb, muaj nyob thoob plaws nruab nrab (cov ntawv nyeem, kev xav, yeeb yaj kiab), feem ntau yog qhov zoo rau txawb, thiab muaj qhov tseem ceeb rau cov tub lag luam koj nyob. nrhiav.

Lub hom phiaj tag nrho ntawm koj txoj kev lag luam yuav tsum yog koj tus neeg yuav tuaj yeem ua ntej mus raws li lawv xav tau nrog tus neeg yuav khoom taug kev tsis tas yuav hu rau koj lub tuam txhab. Cov kev cia siab yuav xav mus loj los ntawm cov theem no yam tsis muaj kev pab ntawm koj cov neeg ua haujlwm. Thaum qhia koj cov neeg ua haujlwm ua ntej ntawm cov theem yuav tau txais txiaj ntsig zoo, nws tsis tas ua tau.

Kev suav omni-channel tshaj tawm kev lag luam yog qhov tseem ceeb rau koj lub peev xwm los kaw qhov lag luam no. Yog tias koj txoj kev cia siab tsis muaj peev xwm nrhiav cov kev pab lawv xav tau los qhia thiab ua ntej ntawm lawv txoj kev taug, koj haj yam poob rau lawv rau tus neeg sib tw uas tau ua.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.