Sab saum toj 3 Lub Ntsiab Tseem Ceeb Kom Nco ntsoov rau B2B Blogging
Nyob rau hauv kev npaj rau lub Marketing Profs Kev Lag Luam rau Kev Lag Luam Kev Lag Luam hauv Chicago, kuv tau txiav txim siab ua kom kuv qhov kev nthuav qhia slides mus rau qhov tsawg kawg nkaus. Kev nthuav qhia nrog tons ntawm cov ntsiab lus mos txwv yog yam, txaus ntshai thiab cov neeg tuaj saib tsis tshua nco qab ib qho ntawm cov ntaub ntawv nthuav tawm.
Hloov chaw, kuv xav xaiv peb nqe lus uas yuav tsum tau lo rau hauv cov neeg lag luam lub taub hau thaum nws los txog B2B blogging. Ib yam li ntawd, kuv xav siv cov kev pom muaj zog kom tib neeg nco qab cov lus.
Xav Ua Tus Thawj Coj
Kuv xaiv ib daim duab ntawm Seth Godin. Cov neeg hwm Seth vim nws yog tus thawj coj xav hauv Kev Lag Luam thiab Kev Tshaj Tawm. Seth ua luam dej tawm tsam tam sim no thiab muaj khoom plig rau kom meej meej qhia qhov ua tsis tiav ntawm cov xwm txheej quo. Nws ua rau peb xav. Txhua tus neeg txaus siab rau tus thawj coj kev xav thiab raug lees paub tias yog ib qho zoo tshaj rau koj txoj kev lag luam. Lub blog yog qhov nruab nrab zoo meej kom tau txais kev lees paub tias yog tus thawj coj xav.
suab
Cov neeg tsis nyiam nyeem cov lus ntawm ib nplooj ntawv, lawv nyiam hnov tus neeg lub suab. Piv txwv li, qhov no me ntsis kev pom ntawm Jonathan Schwartz, Blogger thiab CEO ntawm Sun Microsystems vs. Samuel J. Palmisano, Thawj Tswj Hwm ntawm Pawg Thawj Coj, IBM - saib ntawm cov nplooj ntawv txuas mus rau lawv qhov chaw.
Kuv yeej tsis paub leej twg tus Thawj Tswj Hwm ntawm IBM yog thaum kuv tshawb fawb qhov no.
ntshai
Lo lus kawg yog ntshai. Nws yog dab tsi txwv cov lag luam feem ntau los ntawm kev tau txais blog nce thiab khiav. Ntshai poob kev tswj lub hom phiaj, ntshai cov lus phem, ntshai cov neeg taw tes thiab luag, ntshai hais qhov tseeb. Qee qhov stats taw qhia tias kev ntshai ua rau qee lub npe muaj peev xwm nyiam cov neeg nyeem thiab mloog. Qee qhov ntawm lwm cov stats taw qhia rau cov tuam txhab uas kov yeej lawv txoj kev ntshai thiab muab tso rau hauv tag nrho rau cov neeg zom zaub mov ... thiab lawv yeej vim nws.
Ntshai yeej tsis yog lub tswv yim. Ib tug neeg ib zaug hais rau kuv tias koj tsis tuaj yeem khiav ceev thaum koj ib txwm saib tom qab koj. Ntau lub tuam txhab muaj kev ruaj ntseg thiab ntshai qhov tsis paub. Qhov irony yog tias lawv qhov kev ntshai loj tshaj plaws yuav tshwm sim vim tias lawv tsis kov yeej lawv.