Yuav Ua Li Cas Kev Ntsuas, Zam, thiab Txo Cov Khoom Muag Khw Muag Khoom Quav Khoom kom siab ntxiv

Khw laub

Kuv yeej ib txwm xav tsis thoob thaum kuv ntsib tus neeg siv khoom nrog cov txheej txheem txheeb xyuas nyiaj online thiab yuav ua li cas ob peb ntawm lawv tau sim ua kev yuav khoom los ntawm lawv tus kheej lub xaib! Ib qho ntawm peb cov neeg tau txais tshiab muaj ib lub xaib lawv tau nqis peev nyiaj ua lag luam thiab nws yog 5 kauj ruam mus los ntawm nplooj ntawv lub tsev mus rau lub laub yuav khoom. Nws yog qhov txuj ci tseem ceeb uas leej twg ua rau nws nyob deb!

Dab tsi yog Khw laub Kev Pov Tseg?

Nws yuav zoo li cov lus nug thaum pib, tab sis nws yog ib qho tseem ceeb uas koj paub txog tias cov khoom lag luam tso tseg tsis yog txhua tus qhua rau koj lub vev xaib ecommerce. Lub laub tev tso khoom pov tseg tsuas yog cov neeg qhua uas tau muab ib yam khoom ntxiv rau lub laub yuav khoom thiab tom qab ntawd tsis ua tiav kev yuav khoom hauv chav kev sib tham.

Khw laub khoom tso tseg yog thaum tus neeg siv khoom txaus siab pib txheeb xyuas cov txheej txheem rau kev txiav txim hauv online tab sis tawm ntawm cov txheej txheem ua ntej ua tiav kev yuav khoom.

Optimizely

Ntau tus neeg yuav khoom yuav xauj thiab ntxiv cov khoom rau lub laub yuav khoom yam tsis muaj lub siab xav yuav. Lawv tuaj yeem xav kom pom tsuas yog siv rau cov khoom, lossis kev kwv yees tus nqi thauj khoom, lossis hnub xa khoom ... muaj ntau qhov peev txheej ntawm cov neeg vim li cas lawv tso lub tawb nqa khoom.

Li cas los laij koj lub laub Khw Muag Khoom Li Cas

Tus qauv rau Khw laub Kev Nres Nkag Pov Tseg Tus Nqi:

Tus nqi \: \ lgroup \% \ rgroup = 1- \ sab laug (\ frac {Tus naj npawb \: ntawm \: Tsheb \: Tsim \: - \: Number \: ntawm \: Tsheb \: Ua tiav} {Number \: ntawm \ : Carts \: Tsim} \ cai) \ sij hawm 100

Yuav Ua Li Cas Ntsuas Cov Khw Muag Khoom Pov Tseg Hauv Analytics

Yog tias koj siv Google Analytics ntawm koj lub vev xaib ecommerce, koj yuav tsum teeb ecommerce taug qab ntawm koj lub xaib. Koj tuaj yeem pom koj lub laub cov khoom muag tso tawm kev poob qis thiab cov ntsiab lus hauv Kev Sib Tham> Ecommerce> Khw Muag Khoom Coj:

google cov khoom lag luam khoom laij cov khoom rho tawm cov nqi tso tawm tsis tseg

Nco ntsoov tias muaj ob txoj kev sib txawv:

  • Lub Tsheb Poob Haujlwm - qhov no yog tus neeg yuav khoom lag luam uas tau ntxiv ib yam khoom rau lub laub tab sis tsis tau ua tiav kev yuav khoom.
  • Kuaj Qhov Tshab Tso Tseg - qhov no yog tus neeg yuav khoom uas tau pib qhov kev kuaj xyuas tab sis tom qab ntawd tsis ua tiav qhov kev yuav khoom.

Muaj lwm lub sijhawm hauv kev lag luam thiab:

  • Xauj Tawm Cuav - qhov no yog shopper - feem ntau sau npe - uas browsed koj lub xaib tab sis tsis ntxiv ib yam khoom rau lub laub thiab tsuas yog tawm ntawm qhov chaw.

Dab tsi yog Qhov Nruab Nrab Khw laub Kev Khwv Tawm Tseg?

Xyuam xim nrog nruab nrab cov nqi ntawm ib hom kev ntsuas. Koj cov neeg siv khoom yuav txawv lawv lub peev xwm kev qhia, lossis lawv cov kev sib txuas, lossis koj qhov kev sib tw. Thaum qhov no yog qhov pib tseem ceeb, Kuv yuav them nyiaj ntau dua rau cov kev ua lag luam ntawm koj lub tawb nqa khoom yuav tso tseg tsis txaus.

  • Ntiaj Teb Nruab Nrab - Thoob ntiaj teb tus nqi nruab nrab ntawm lub laub pob tseg yog 75.6%.
  • Txawb Nruab Nrab - 85.65% yog tus kwv nrab nruab nrab kev tso tseg ntawm lub xov tooj ntawm tes.
  • Kev Muag Khoom - cov khoom lag luam poob txog $ 18 nphom hauv ib lub xyoo nyob rau hauv cov nyiaj tau los ntawm cov khoom nqa mus yuav khoom.

Dab tsi Yog Qhov Nruab Nrab Khw laub Kev Pov Tseg Hauv Kev Lag Luam?

Cov ntaub ntawv no tau tshwm sim los ntawm ntau dua 500 qhov chaw lag luam xa khoom lag luam thiab taug qab cov kev tso tseg cov nqi hla rau rau qhov tseem ceeb ntawm los ntawm Kev Muag Khoomcle.

  • Hais txog nyiaj txiag - muaj 83.6% khoom lag luam lawb pob tseg.
  • Non-Profit - muaj 83.1% khoom lag luam lawb pob tseg.
  • Mus ncig teb chaws - muaj 81.7% khoom lag luam lawb pob tseg.
  • Khw muag khoom - muaj 72.8% khoom lag luam lev tawm ntawm cov neeg tso tseg.
  • zam - muaj 68.3% khoom lag luam lev tawm ntawm cov neeg tso tseg.
  • gaming - muaj 64.2% khoom lag luam lev tawm ntawm cov neeg tso tseg.

Vim li cas Cov Neeg Cuam Tshuam Cov Khw Muag Khoom?

Ib yam li ntawm cov laj thawj raug cai, muaj ntau yam uas koj tuaj yeem txhim kho hauv koj lub laub kav khw kom txo tau cov kev tso tseg:

  1. Txhim kho koj cov nplooj ntawv ceev - 47% ntawm cov neeg yuav khoom cia siab tias lub vev xaib yuav thauj khoom hauv ob feeb lossis tsawg dua.
  2. Cov nqi khoom thauj khoom siab - 44% ntawm cov neeg yuav khoom tawm hauv lub laub khoom vim yog tus nqi thauj khoom siab.
  3. Lub sij hawm txwv - 27% ntawm cov neeg yuav khoom tawm hauv lub laub khoom vim yog lub sijhawm siv sijhawm.
  4. Tsis muaj cov ntaub ntawv xa khoom tuaj - 22% ntawm cov neeg yuav khoom tawm hauv lub laub khoom vim tsis muaj cov ntaub ntawv xa khoom.
  5. Tawm ntawm Tshuag - 15% ntawm tus neeg yuav khoom yuav tsis ua tiav kev yuav khoom vim ib qho khoom tsis muaj dab tsi.
  6. Cov khoom lag luam tsis zoo - 3% ntawm tus neeg yuav khoom yuav tsis ua tiav kev yuav khoom vim tsis meej pem cov ntaub ntawv khoom lag luam.
  7. Kev them nyiaj tsim teeb meem - 2% ntawm cov neeg yuav khoom tsis ua tiav kev yuav khoom vim kev them nyiaj ua cov teeb meem.

Kuv pom zoo kuv tus kheej lub tswv yim, hu ua cov 15 thiab 50 xeem… Tau a 15 xyoo-laus ntxhais thiab txiv hnub nyoog 50 xyoo txiv neej mus yuav qee yam ntawm koj lub xaib. Ua tib zoo saib seb lawv tau ua nws li cas thiab ua rau nws ntxhov siab npaum li cas. Koj yuav pom ib tuj tsuas yog saib lawv! Koj tsis tuaj yeem zam txoj kev tso pov tseg tib yam, tab sis koj tuaj yeem txo nws.

Yuav Ua Li Cas Txo Cov Khw Muag Khoom Pov Tseg

Cov mob nyav ua kom txo tau lub tawb nqa khoom yuav hla dhau qhov kev ua tau zoo, ntaub ntawv, thiab kev ntseeg siab saum toj no. Feem ntau ntawm qhov no tuaj yeem txhim kho los ntawm kev txhim kho koj nplooj ntawv txheeb xyuas.

  • Performance - Sim thiab txhim kho koj cov nplooj ua tau zoo ntawm ob lub desktop thiab txawb. Nco ntsoov thauj khoom ntawm koj lub xaib ib yam - ntau tus neeg sim lub xaib uas tsis muaj neeg tuaj saib coob ... thiab thaum lawv txhua tus tuaj txog, lub xaib tsoo.
  • mobile - Xyuas kom koj kev paub mobile zoo dua thiab yooj yim kiag li. Cov ntshiab, loj, sib piv khawm nrog cov nplooj ntawv yooj yim thiab cov txheej txheem ntws tseem ceeb heev rau cov nqi hloov pauv ntawm mobile.
  • Qhov ntsuas kev nce qib - qhia koj tus neeg yuav khoom ntau npaum li cas cov kauj ruam los ua kom tiav txoj kev yuav khoom kom lawv tsis muaj kev ntxhov siab
  • Hu Kom Sawv Cev - ntshiab, zoo sib xws hu-rau-kev ua uas tsav tus shopper los ntawm cov txheej txheem yuav khoom yog qhov tseem ceeb heev.
  • navigation - kev qhia meej uas ua rau ib tus neeg rov qab mus rau nplooj ntawv dhau los lossis rov qab mus yuav khoom yam tsis tau poob yam.
  • khoom ntaub ntawv - muab ntau cov views, nthuav dav, siv, thiab cov neeg siv xa khoom lag luam cov ntsiab lus thiab cov duab kom cov neeg tuaj muag khoom ntseeg lawv tau txais qhov lawv xav tau.
  • pab - muab cov naj npawb xov tooj, kev sib tham, thiab txawm tias tau pab yuav khoom rau cov neeg yuav khoom.
  • Pov thawj kev - koom ua ke kev pov thawj cov cim zoo li popups thiab cov neeg siv khoom tshuaj xyuas thiab cov ntawv pov thawj uas lwm cov neeg yuav khoom ntseeg koj.
  • them nqi kev xaiv - ntxiv rau txhua txoj hauv kev them nyiaj lossis them nyiaj kom txo teeb meem kev them nyiaj.
  • Cov cim kev ruaj ntseg - muab cov ntawv tsis zoo los ntawm kev tshuaj xyuas thib peb uas cia koj cov neeg tuaj muag khoom paub tias koj lub xaib tau raug pov thawj rau sab nrauv kom muaj kev nyab xeeb.
  • Shipping - muaj cov txhais tau tias nkag mus rau cov lej zip thiab tau txais sijhawm xa khoom thiab sijhawm.
  • Txuag rau tom qab - muab cov txhais tau rau cov neeg tuaj saib xyuas lawv lub laub rau tom qab, ntxiv rau qhov xav tau, lossis tau txais email nco rau cov khoom lag luam tawm.
  • Kev kub ntxhov - muab cov nyiaj cheb-lub sij hawm ntsig txog los yog tawm-lub hom phiaj muab kom nce tus nqi hloov dua siab tshiab.
  • sau npe - tsis tas yuav muaj cov ntaub ntawv ntau tshaj qhov xav tau txheeb npe tawm. Muab npe rau npe thaum cov neeg yuav khoom raug kuaj xyuas, tab sis tsis txhob yuam lawv hauv cov txheej txheem.

Yuav Ua Li Cas Tso Cov Khoom Yuav Tseg Rov Qab

Muaj qee qhov tsis siv neeg cov tshuab automation tawm muaj uas ntes thiab email sau npe neeg yuav khoom ntawm koj lub xaib. Xa ib qho kev ceeb toom txhua hnub rau koj tus neeg yuav khoom nrog cov ntsiab lus ntawm dab tsi hauv lawv lub laub yog qhov zoo rau lawv kom lawv rov qab los.

Qee zaum, ib tus neeg yuav khoom tsuas yog tos kom tau txais nyiaj kom lawv thiaj ua tiav qhov kev yuav khoom. Cov khoom lag luam uas muag hauv email tsis yog spam, lawv feem ntau pab tau. Thiab koj tuaj yeem ua kom muaj zog hu rau kev nqis tes hauv koj tus email rau koj tus neeg tuaj muag khoom kom tsis txhob ceeb toom rau lub tawb ntawd. Peb pom zoo Klaviyo or Laub Guru rau qhov hom automation. Lawv txawm muaj xauj muab pov tseg thiab tawm ntawm-Tshuag nco txog hauv lawv cov txheej txheem automation!

Qhov no infographic los ntawm Monetate muaj qee cov lus qhia zoo rau kev txhim kho koj daim ntawv txheeb xyuas nyiaj thiab txo cov khoom lag luam muag pov tseg. Lawv siv lo lus “zam” uas kuv tsis ntseeg tias muaj tseeb. Tsis muaj leej twg ua tau tsis txhob laub khoom muag khoom pov tseg ntawm lawv lub vev xaib lag luam.

Yuav Ua Li Cas Thiaj Tsis Khw Cov Khw Muag Khoom Pov Tseg

4 Comments

  1. 1
  2. 2

    Doug,

    Tsaug rau cov info. 

    Kuv pom zoo, nws yog qhov xav tsis thoob uas tib neeg tsis “sim ua lawv tus kheej noj” lossis saib lwm tus sim yuav.
    Lwm tus taw tes ntaus lub tsev yog zais txoj kab kev nce qib. Kuv feem ntau tau tso thiab sim nrhiav qhov chaws lossis nrhiav lwm qhov chaw nrog tus nqi qis. 

    Don

  3. 3

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.