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Dab tsi yog Augmented Reality? AR Cuav Tau Rau Lub Hom Kawm Li Cas?

Los ntawm tus neeg ua lag luam txoj kev xav, Kuv ntseeg tau tias qhov tseeb tiag (AR) muaj peev xwm ntau dua li kev muaj tiag virtual (VR). Txawm hais tias kev muaj tiag virtual yuav tso cai rau peb kom muaj kev paub dhau los, qhov tseeb qhov tseeb yuav txhim kho thiab cuam tshuam nrog lub ntiaj teb uas peb nyob tam sim no. Peb tau qhia ua ntej yuav ua li cas AR yuav cuam tshuam rau kev lag luam, tab sis kuv tsis ntseeg tias peb tau piav qhia tag nrho augmented. kev muaj tiag thiab muab piv txwv.

Tus yuam sij rau lub peev xwm ntawm kev lag luam yog kev nce qib ntawm smartphone technology. Nrog bandwidth plentiful, suav ceev uas sib tw desktops ob peb xyoos dhau los, thiab ntau lub cim xeeb - cov khoom siv smartphone tau qhib lub qhov rooj rau augmented reality saws thiab kev loj hlob. Qhov tseeb, thaum kawg ntawm 2017, 30% ntawm cov neeg siv smartphone siv AR app… ntau dua 60 lab cov neeg siv hauv Asmeskas ib leeg

Dab tsi yog Augmented Reality?

Kev hais lus kev muaj tiag yog thev naus laus zis thev naus laus zis uas siv cov ntawv nyeem, cov duab lossis video tshaj li cov khoom siv lub cev. Ntawm nws cov tub ntxhais, AR muab txhua yam ntaub ntawv xws li thaj chaw, nqe lus hais txog, pom, suab thiab cov ntaub ntawv nrawm dua, thiab qhib ib txoj hauv kev rau lub tswv yim tiag tiag. AR muab txoj hauv kev los txuas qhov sib txawv ntawm qhov kev tawm dag zog ntawm lub cev thiab digital, ntxiv dag zog rau cov hom lag luam kom zoo dua nrog lawv cov neeg siv khoom thiab tsav cov kev ua lag luam tiag tiag hauv cov txheej txheem.

AR Ua Li Cas Rau Kev Muag Khoom thiab Kev Lag Luam?

Raws li tsab ntawv ceeb toom tsis ntev los no los ntawm Elmwood, simulation thev naus laus zis zoo li VR thiab AR tau teeb tsa los muab tus nqi tam sim no rau cov khw muag khoom thiab cov neeg siv khoom lag luam hauv ob qhov tseem ceeb. Ua ntej, lawv yuav ntxiv tus nqi uas lawv txhim kho cov neeg siv khoom ntawm cov khoom nws tus kheej. Piv txwv li, los ntawm kev ua cov ntaub ntawv nyuaj ntawm cov khoom lag luam thiab lwm cov ntsiab lus tseem ceeb ntxiv los ntawm kev ua si, muab kev cob qhia ib qib zuj zus, lossis muab kev coj cwj pwm zoo, xws li hauv cov tshuaj noj.

Tag nrho AR kev ua lag luam tau kwv yees tias yuav loj hlob ntxiv, nrog rau qee qhov kev kwv yees nws yuav ncav cuag $ 198 nphom los ntawm 2025. Qhov kev loj hlob no yuav ua rau muaj kev saws me nyuam ntxiv ntawm Fortune 500 tuam txhab, vim lawv nrhiav kev nqis peev rau kev lag luam tshiab thiab tshiab.

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Qhov thib ob, cov thev naus laus zis no yuav tawm mus qhov twg lawv tuaj yeem pab cov npe qhia thiab hloov pauv txoj kev uas tib neeg pom lub hom phiaj los ntawm kev tsim cov khoom lag luam nplua nuj, kev sib tham sib tham thiab cov lus piav qhia ua ntej yuav khoom. Qhov no tuaj yeem suav nrog kev ntim cov channel tshiab rau kev sib koom ua ke, hla qhov sib txawv ntawm kev yuav khoom hauv online thiab lub cev, thiab coj cov kev tshaj tawm ib txwm muaj rau lub neej nrog cov dab neeg muaj zog.

Augmented Kev Muaj Tiag rau Kev Ua Lag Luam

Piv txwv ntawm Augmented qhov tseeb Kev Siv rau Kev Muag Khoom thiab Kev Lag Luam

Ib tug thawj coj yog IKEA. IKEA muaj lub khw app uas tso cai rau koj yooj yim taug qab lawv zaj dab neeg thiab nrhiav cov khoom koj txheeb xyuas thaum tshawb hauv tsev. Nrog IKEA Qhov Chaw rau iOS lossis Android, lawv cov app tso cai rau cov neeg siv zoo qhov chaw IKEA cov khoom hauv lawv qhov chaw.

Amazon tau ua raws li tus piv txwv nrog AR saib rau iOS.

Pepsi Max tau tshaj tawm AR phiaj xwm hu ua ntseeg tsis tau xyoo 2014, uas tau hloov chaw nres tsheb npav hauv London rau hauv kev sib tham AR kev paub. Cov phiaj xwm tau nthuav tawm ntau yam xwm txheej, xws li lub hnub qub tawm tsam, tus neeg hlau loj, thiab tus tsov taug kev ntawm txoj kev, ua rau cov neeg taug kev xav tsis thoob. Qhov kev tshaj tawm tshiab no tau txais ntau lab tus neeg saib hauv kev tshaj xov xwm thiab ua rau muaj kev cuam tshuam tseem ceeb rau Pepsi Max.

L'Oreal cov Style Kuv Cov plaub hau app siv AR thev naus laus zis los tso cai rau cov neeg siv sim ua cov plaub hau sib txawv thiab cov plaub hau xim ua ntej cog lus rau kev hloov pauv. Lub app tau nce cov neeg siv kev koom tes thiab ua rau muaj kev paub ntau ntxiv txog kev txiav txim siab yuav khoom.

Lwm qhov piv txwv ntawm kev ua lag luam yog Yelp tus yam ntxwv hauv lawv mobile app hu ua Monocle. Yog tias koj rub tawm lub app thiab qhib cov ntawv qhia ua zaub mov ntau dua, koj yuav pom qhov kev xaiv hu ua monocleCov. Qhib Monocle thiab Yelp yuav siv koj qhov chaw nyob, koj qhov chaw muab lub xov tooj, thiab koj lub koob yees duab los npog lawv cov ntaub ntawv kom pom los ntawm lub koob yees duab saib. Nws yog qhov zoo nkauj txias heev - Kuv xav tsis thoob lawv tsis tham txog nws ntau zaus.

AMC Theatre muaj a mobile daim ntawv thov uas tso cai rau koj mus taw rau ntawm daim ntawv loj loj thiab saib ua ntej zaj mauv vim.

Tuam txhab uas muag tuaj yeem siv lawv tus kheej augmented kev muaj tiag kev siv ARKit rau kua, ARCore rau Google, los yog Hololens rau MicrosoftCov. Cov khw muag khoom kuj tseem tuaj yeem ua kom zoo dua Augment's SDK.

Augmented Reality: Yav dhau los, Tam sim no, thiab Yav Tom Ntej

Ntawm no yog ib lub ntsiab zoo nyob hauv ib qho infographic, Dab tsi yog Augmented Reality, tsim los ntawm vexels.

Dab tsi yog Augmented Reality?

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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