Kev Muag Khoom Ntev

Cov Ntsiab Lus Tseem Ceeb Koj Yuav Tsum Tau Ua Rau Koj Lub Rooj Sab Laj Muag Khoom Xyoo

Nws tau los ua uas Lub sijhawm ntawm lub xyoo dua, thaum Cov Thawj Coj Kev Muag Khoom thiab Kev Muag Khoom tau npaj lawv cov rooj sib tham muag khoom txhua xyoo. Nws tsis yog ib txoj hauj lwm me me. Ntxiv rau qhov yooj yim logistics ntawm kev xaiv qhov chaw, thaiv chav thiab nrhiav chaw sib tham, muaj qhov tsis txaus siab rau lub rooj sib tham rau xyoo tas los. Peb yuav ua li cas kom nws loj dua thiab zoo dua? Cov neeg hais lus dab tsi yuav txhawb nqa? Yam khoom plig twg yuav txhais tau ntau tshaj rau peb cov neeg ua yeeb yam zoo tshaj plaws?

Peb tau txais nws. Peb tau koom nrog ntau ntawm peb tus kheej hauv peb txoj haujlwm, thiab peb pab peb cov neeg siv khoom siv ncaws tawm rau lawv pab pawg los ntawm kev nug: Yuav ua li cas yog tias koj npaj koj lub rooj sib tham los ntawm cov neeg siv khoom qhov kev xav? Nov yog tsib lub tswv yim rau cov neeg siv khoom lag luam uas koj tuaj yeem sim ua kom lub xyoo tom ntej ntsib qhov zoo tshaj plaws:

  1. Strategic Account Planning. Thaum peb xav txog Strategic Accounts, peb nyiam xav txog peb cov nyiaj saum toj kawg nkaus, cov neeg muas zaub uas yuav ntau tshaj ntawm peb. Ntawm lub rooj sib tham ncaws tawm, lub sijhawm feem ntau muab faib rau kev tshuaj xyuas yam khoom thiab cov kev pabcuam ntxiv tuaj yeem muag tau kom nce nyiaj tau los thiab txhawb kev sib koom tes ntxiv. Qhov no yog txoj haujlwm tseem ceeb, tab sis tuaj yeem dhau los ua insular - kuv, kuv, peb. Peb cov khoom, peb cov kev pabcuam, peb cov kab hauv qab. Lub reframe? Xav rov qab xav txog leej twg koj xav tias yuav yog koj li kev lag luam nyiaj txiag Extremes thiab Mainstreams. Koj cov neeg siv khoom tseem ceeb tuaj yeem yog cov nyiaj loj dua uas yuav thiab txaus siab rau qhov tseem ceeb ntawm koj cov khoom thiab cov kev pabcuam. Tab sis koj kuj yuav tsum xav txog suav nrog qee yam ntawm koj cov neeg siv khoom siab heev: cov neeg siv khoom twg tau ua yam txaus siab tshaj plaws nrog koj cov khoom thiab cov kev pabcuam? Caw lawv los koom nrog pawg neeg siv khoom thiab hais kom lawv tham txog lawv cov tswv yim nyiaj txiag.
  2. Caw cov neeg siv khoom kom paub txog koj cov neeg ua yeeb yam zoo tshaj plaws. Cov neeg muag khoom ua haujlwm nyuaj - thiab koj cov neeg muag khoom zoo tshaj plaws tuaj yeem raug cais tawm yooj yim hauv thaj teb. Rau cov no thiab ntau lwm yam laj thawj, nws tseem ceeb heev kom paub txog koj cov neeg ua yeeb yam zoo tshaj plaws nyob rau pem hauv ntej ntawm lawv cov phooj ywg. Xav txog kev caw koj cov neeg ua yeeb yam zoo tshaj plaws los tham txog lawv - txawm tias muab khoom plig rau lawv. Tej zaum nws yog qhov kev qhuas zoo tshaj plaws uas koj pab neeg tuaj yeem tau txais.
  3. Spur Innovation nrog cov xwm txheej Analogous. Peb feem ntau hnov โ€‹โ€‹โ€‹โ€‹los ntawm peb cov neeg siv khoom uas lawv xav txhawb nqa. Cov neeg siv khoom xav ua haujlwm nrog cov kws tshaj lij kev muag khoom uas tuaj yeem pab lawv xav sab nraum lub thawv. Qhov no yog qhov uas cov analogs tuaj rau hauv. Kom tuaj nrog cov analog zoo, xav txog ib pliag ntawm qhov teeb meem tshwj xeeb uas koj lub lag luam tab tom sim kov yeej. Tom qab ntawd, xav txog cov ntsiab lus sib txawv uas tib neeg tau pom ib txoj hauv kev los daws qhov teeb meem tib yam. Nov yog ib qho piv txwv:

    Ib pab neeg uas peb ua haujlwm nrog tsis xav tias lawv txuas nrog lawv cov neeg siv khoom txaus. Lawv xav tias ntau txoj haujlwm uas ua rau lawv cov neeg siv khoom ua tiav tau tshwm sim tom qab qhov xwm txheej, uas ua rau poob ntawm pab pawg txhawb nqa. Lub Analog: Pab pawg no lub rooj sib tham tau muaj nyob rau hauv New Orleans, yog li peb tau coj lawv mus xyuas ib qho ntawm Emeril Lagasse cov khw noj mov nto moo. Ntau yam zoo li pab neeg no, kws ua zaub mov thiab cov kws ua zaub mov sous ua haujlwm tom qab qhov xwm txheej, thiab tseem yog lawv txoj haujlwm uas cov neeg siv khoom txaus siab kawg. Pab neeg no tau siv sijhawm nrog Tus Kws Ua Haujlwm Ua Haujlwm, ntau tus kws ua zaub mov noj thiab Tus Thawj Saib Xyuas Haujlwm xam phaj lawv txog lawv cov kev paub dhau los. Yog li ntawd, lawv pib xav txawv ntawm qhov lawv tuaj yeem koom nrog lawv cov neeg siv khoom ntau dua thiab muaj kev txhawb siab.

  4. Cov khoom lag luam thiab kev lag luam hloov tshiab. Peb nyiam kaw qhov sib txawv ntawm koj lub tuam txhab thiab koj cov neeg siv khoom, nrog rau ntawm koj cov khoom tsim tawm, koj cov neeg lag luam thiab koj cov neeg muag khoom. Tsis txhob caw koj cov neeg lag luam thiab cov khoom lag luam los rub tawm lawv qhov tseeb thiab zoo tshaj plaws, hais kom lawv coj lawv cov xov xwm nrog rau cov xaum ntse, thiab siv sijhawm ncaws tawm los txuas cov khoom lag luam, kev lag luam, thiab koj cov neeg muag khoom nrog cov neeg siv khoom. Qhov no ua haujlwm zoo tshwj xeeb nrog Cov Lus Qhia # 1-koj Cov Neeg Siv Khoom Loj thiab Cov Neeg Siv Khoom. Xav txog qhov no yog kev sib tham nrog cov neeg siv khoom txog cov khoom tshiab thiab tau txais cov lus pom zoo los ntawm cov neeg uas tseem ceeb tshaj plaws - cov uas yuav yuav nws.
  5. Kev txawj ntse. Peb cov lus qhia zaum kawg hais txog kev tsim cov txuj ci ntawm koj tus neeg muag khoom. Cov neeg muag khoom yeej ib txwm nrhiav txoj hauv kev los ua kom lawv cov kev txawj ntse, txhim kho lawv cov kev ua si thiab txaus siab rau kev ua tiav zoo dua. Raws li peb lub ntsiab lus ntawm cov neeg siv khoom-centricity, peb yuav qhia txog kev nyiam ua ntawm peb li:

Peb nyiam xa cov neeg muag khoom uas lawv nyiam tshaj plaws - tawm hauv tshav pob! Tshawb nrhiav chaw muag khoom hauv qhov chaw ntawm koj qhov kev ncaws tawm. Saib rau cov chaw muag khoom sim nrhiav cov khub hauv ib qho ntsug uas muaj qis thiab siab kawg. Piv txwv li, Cov Khoom Ua Si R Us thiab Build-a-Bear rau cov menyuam yaus cov khoom ua si, Chevy thiab Tesla cov neeg muag khoom rau tsheb, thiab lwm yam. Qhov kev tawm dag zog no yog qhov ua tau zoo tshaj plaws hauv khub, thiab txhua tus khub txoj haujlwm yog mus xyuas lawv ob lub khw muag khoom thiab ua tib zoo saib xyuas qhov nce lossis txo cov neeg siv khoom. Peb lav koj cov pab pawg yuav rov qab los ntawm kev tshoov siab los ntawm qhov zoo kawg nkaus (thiab txaus ntshai heev) yam uas lawv tau ntsib thiab yuav muaj kev nkag siab tshiab uas lawv tuaj yeem siv rau lawv tus kheej cov neeg siv khoom sib raug zoo.

Kev xav txog koj qhov kev ncaws tawm los ntawm koj cov neeg siv khoom qhov kev xav tuaj yeem ua kom yooj yim thiab txhawb koj txoj kev npaj ncaws pob thiab ua rau muaj txiaj ntsig zoo thiab ua tiav xyoo tshiab. Peb txhawb kom koj tuav koj qhov kev ncaws pob tom ntej thiab sim cov tswv yim no kom koj cov neeg siv khoom nyob qhov twg lawv nyob: ntawm qhov chaw ntawm txhua yam.

Ashley Welch

Ashley Welch thiab Justin Jones koom ua ke Somersault Innovation, ib lub tuam txhab Kev Tshawb Fawb Kev Tshawb Fawb muab txoj hauv kev tshwj xeeb rau kev txhim kho kev muag khoom. Lawv yog cov kws sau ntawv ntawm Kev Muag Khoom liab qab: Yuav Ua Li Cas Tsim Kev Xav Qhia Txog Cov Neeg Siv Khoom thiab Tsav Nyiaj Tau Los. Yog xav paub ntxiv, thov mus saib hauv www.somersaultinnovation.com.

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