Email Marketing & Automation

Anatomy ntawm Email ntawv xov xwm

Kev lag luam email yog qhov yooj yim tshaj plaws thiab tus nqi zoo tshaj plaws ntawm kev ncav cuag koj cov neeg tuaj saib thiab ua kom lawv koom nrog. Nws tuaj yeem yog cov cuab yeej tsav nyiaj tau los rau koj txoj kev lag luam uas koj tab tom nrhiav!

Nrog rau txoj cai email li cas rau txoj kev lag luam nyob rau hauv qhov chaw, koj tuaj yeem ua tiav kev nkag mus rau koj cov neeg siv khoom uas twb muaj lawm thiab muaj peev xwm thiab muab koj cov lus tso rau pem hauv ntej ntawm cov neeg tuaj saib ntau dua.

Ib qho txiaj ntsig zoo ntawm kev lag luam email tshaj li kev tshaj tawm kev lag luam yog tias nws tso cai rau koj sib txuas lus nrog koj cov neeg siv khoom ntawm tus kheej ntau dua li koj tuaj yeem hloov kho email rau txhua hom neeg siv khoom.

 Cov emails tsim los ua kom tau raws li qhov xav tau ntawm txhua ntu cov neeg siv khoom, pab koj rov qab nrog koj cov neeg nyeem thiab muab qee yam tseem ceeb rau lawv. 

Ntawv Xov Xwm Email

Cov ntawv xov xwm email lossis E-cov ntawv xov xwm tsim ib feem tseem ceeb ntawm kev tsim email kev lag luam tawm tswv yimLawv pab koj kom sib cuag nrog koj cov neeg siv khoom thiab kom lawv paub txog koj cov haujlwm ua lag luam. 

Tsis tsuas yog qhov channel no tso cai rau koj tshaj tawm cov ntaub ntawv tseem ceeb, tab sis kuj tseem pab koj tsim lub koob npe nrov, ntxiv dag zog rau daim ntawv cog lus thiab nce kev muag khoom.

Tsis muaj txoj cai tshwj xeeb rau kev txiav txim siab seb puas yuav khaws koj cov ntawv xov xwm E-frequency li ib asthiv, hli, peb lub hlis twg lossis txhua xyoo. Koj yuav tsum cia li khaws lub hom phiaj hauv siab- muab cov ntsiab lus uas ua kom koj cov neeg siv khoom txuas nrog, koom nrog thiab qhia txog koj cov khoom, kev pabcuam, kev ua tiav thiab kev ua ub no.

Vim li cas Cov Ntawv Xov Xwm Email thiaj li siv tau

Ib tsab ntawv xov xwm email tuaj yeem pab koj txoj kev lag luam loj hlob raws li hauv qab no.

  • Tsav Tsheb Nkag Mus Rau Koj Lub Vev Xaib - Nws pab koj txhim kho koj lub tuam txhab kev tshawb fawb cav muaj nyob thiab coj cov tsheb khiav rov qab mus rau koj lub vev xaib. Nrog kev txhim kho kev tshawb fawb cav optimization, koj lub vev xaib yuav pom ntau dua rau cov neeg yuav khoom.
  • Lim Cov Kev Xaiv Tawm - Ib tsab ntawv xov xwm email zoo muab rau cov neeg nyeem cov kev xaiv ntawm kev xaiv tsis tau txais cov ntawv, uas txhais tau hais tias koj tau paub txog leej twg koj qhov kev muag khoom ua tau zoo yog li koj tuaj yeem tsom mus rau lawv ntau dua. 
  • Koj nyob hauv lub siab ntawm koj cov neeg siv khoom - Cov ntawv xov xwm email tsis tu ncua ua haujlwm ceeb toom txuas ntxiv rau koj cov neeg siv khoom thiab pab koj cov khoom thiab cov kev pabcuam nyob rau hauv pem hauv ntej ntawm koj cov neeg siv khoom lub siab.
  • Cov ntsiab lus zoo heev ntawm Kev Txhawb Cov Khoom Tshiab thiab Kev Pabcuam - Cov ntawv xov xwm email muab sijhawm rau koj los hloov kho koj cov neeg siv khoom txog cov khoom lag luam lossis cov kev pabcuam tshiab uas tau tsim tawm tshiab.
  • Cov cuab yeej muaj zog rau Conversion - Koj tuaj yeem muab kev tshwj xeeb thiab luv nqi ntawm koj cov khoom thiab cov kev pabcuam rau cov neeg siv ntawv xov xwm. Qhov no yuav txhawb kom lawv yuav los ntawm koj thiab tseem yuav nce koj cov ntawv xov xwm subscription.

Anatomy ntawm Stellar Email Xov Xwm

  • Khaws nws Mobile phooj ywg - Kev txiav txim siab seb cov neeg feem coob txheeb xyuas lawv cov emails ntawm smartphones li cas, nws yog qhov tsis muaj tswv yim uas koj yuav tsum tsim koj cov ntawv xov xwm email khaws cov qauv kev teb rau hauv lub siab. Ib kab ntawv ib leeg yog ib qho yuav tsum tau ua kom ntseeg tau tias mobile compatibility.
  • Tus neeg xa npe thiab email chaw nyob - Siv koj lub tuam txhab lub npe hauv email chaw nyob thiab raws li tus neeg xa npe yog qhov kev xaiv nyab xeeb tshaj plaws. Qhov no yog qhov tseem ceeb vim tias cov npe tsis paub yuav raug tshaj tawm tias spam.
  • Email Subject Line - Nws tag nrho los ntawm ib kab no! Cov kab ntawv raug yog qhov nws yuav siv rau koj kom koj E-ntawv xov xwm qhib lossis mus tsis pom. Lawv yuav tsum yog nkig (25-30 cim tau tshwm sim ntawm feem ntau cov ntawv thov mobile) thiab koom nrog. Ib txoj hauv kev zoo los tsim kom muaj kev mloog zoo rau cov kab kawm yog los ntawm kev ua tus kheej. Yog tias kab ntawv muaj npe ntawm koj tus neeg tau txais kev pab, nws feem ntau yuav qhib nws.
  • Pre-Header thiab Saib Ua Ntej Panes - Cov ntawv sau ua ntej lossis cov ntawv sau feem ntau yog rub tawm thaum pib ntawm koj tus email txawm li cas los xij, tam sim no nws muaj peev xwm tau txais nws kho. Nws yog qhov chaw zoo rau koj los tso saib cov kev tshwj xeeb lossis kev txo nqi. Ib yam li ntawd, koj tuaj yeem hloov kho cov ntsiab lus uas tau tshwm sim ntawm lub pane saib ua ntej. Qhov no muaj txiaj ntsig zoo thaum email tau qhib rau ntawm lub cuab yeej loj.
  • Nthuav lus dab neeg - Tsim cov ntawv xov xwm ntxim nyiam thiab cuam tshuam ua kom koj cov neeg siv khoom xav tau hauv siab. Ib yam li ntawd, tag nrho cov npe sub-headings yuav tsum tau tsim nrog lub hom phiaj ntawm kev rub koj cov neeg nyeem cov kev xav thiab tuav lawv txoj kev txaus siab thaum lawv mus hauv tsab ntawv.
  • Kev Tsim Kho Ib Yam - Koj cov neeg nyeem yuav tsum paub txog koj lub hom phiaj los ntawm cov qauv, xim thiab lub logo ntawm cov ntawv xov xwm. Nquag hloov koj tus qauv tsim tsis zoo rau kev txheeb xyuas hom.
  • Cov ntsiab lus yog huab tais! - Yog tias koj xav kom koj cov neeg nyeem khaws lawv cov npe, koj yuav tsum muab cov ntsiab lus zoo rau lawv. Kev nyeem ntawv nthuav yuav tsis tsuas yog nyiam los ntawm cov neeg siv lawv tus kheej tab sis lawv kuj xav qhia rau lwm tus. Ua kom koj cov ntsiab lus minimalistic, qhia thiab nyeem tau yooj yim. suav nrog cov txheeb cais kev lag luam tam sim no thiab tag nrho kev lag luam toj roob hauv pes los koom nrog koj cov neeg nyeem.
  • Ib Crisp Layout - Txawm hais tias koj cov ntsiab lus zoo npaum li cas, qhov kev teeb tsa tsis zoo thiab kev nthuav qhia yuav ua rau koj poob koj cov neeg nyeem cov kev xav thiab ua rau koj los ntawm kev tsim qhov raug. Cov ntaub ntawv yuav tsum tsis txhob cluttered thoob plaws hauv tsab ntawv xov xwm thiab muab segmented rau hauv seem los yog mos txwv ntsiab lus. Point yog ua kom nws yooj yim thiab scannable rau koj cov neeg siv khoom.
  • CTAs thiab Pab Pawg Txuas - Xyuas kom tseeb tias koj cov headers, tuam txhab logos thiab cov duab txuas nrog lub tuam txhab lub vev xaib. Koj tuaj yeem suav nrog "Nyeem ntxiv ..." cov kev txuas uas ncaj qha cov neeg nyeem rov qab mus rau koj lub vev xaib rau txhua yam khoom, cov khoom tshiab, cov kev pabcuam lossis kev pabcuam. Raws li tau tham yav dhau los, cov ntawv xov xwm yog lub platform zoo tshaj plaws los txhawb koj cov neeg siv khoom los nqis tes ua. Txhua qhov kev hu-rau-ua haujlwm suav nrog hauv cov ntsiab lus yuav tsum sawv tawm thiab meej rau koj cov neeg nyeem.
  • Cov Ntawv Hauv Paus - Nws yuav tsum muaj cov ntaub ntawv tiv tauj tag nrho ntawm koj lub tuam txhab nrog rau tag nrho koj cov kev tshaj tawm thiab cov vev xaib txuas. Cov unsubscribe txuas kuj mus rau hauv lub footer ntawm koj tsab ntawv xov xwm.

Tsim kom muaj txiaj ntsig zoo, siab hloov pauv email tsab ntawv xov xwm yog qhov tseem ceeb rau koj lub tswv yim lag luam email. 

cov InboxGroup yog koj qhov kev lag luam hauv ib qho kev lag luam email uas muaj kev txawj ntse hauv kev tsim cov emails thiab email xov xwm rau koj txoj kev lag luam.

Chris Donald

Chris Donald yog Tus Thawj Coj ntawm InboxGroup, Lub chaw tshaj lij email kev lag luam uas tshwj xeeb hauv kev muab cov txiaj ntsig kev lag luam email. Nws tau ua haujlwm ncaj qha nrog Fortune 500 cov tuam txhab, cov khw muag khoom loj, cov tsis muaj txiaj ntsig, SMBs thiab tsoomfwv lub luag haujlwm hauv txhua yam ntawm lawv cov kev pabcuam email lag luam email tshawb xyuas thiab kev lag luam automation cov kev pabcuam rau yuav luag 2 xyoo lawm. Nws nyiam sib qhia nws cov kev xav txawv thiab kev nkag siab rau hauv email kev lag luam zoo tshaj plaws ntawm nws qhov blog.

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Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.