Kev Tshawb Xyuas thiab Kev Ntsuas

Dab Tsi Yog Qhov Ntaus? Thiab lwm yam Analytics Jargon

Lub lim tiam dhau los kuv tau coj hnub tawm haujlwm thiab tuaj koom Webcamp, lub rooj sib tham cheeb tsam ntawm Internet Technology. Txawm hais tias kuv yog tus neeg hais lus ywj pheej (ntawm blogging), Kuv tau kawm ntau yam txog cov cheeb tsam uas tsis yog kuv tus bailiwick. Kuv txoj kev vam meej hauv blogging tau loj yog vim muaj kev mob siab rau thiab ib qho txuj ci tseem ceeb ntawm kev txawj ntse. Blogging yuav tsum tau kuv ua ib qho nkaus ntawm txhua tus lag luam tab sis tus tswv ntawm tsis muaj. Cov tuam rooj sab laj li no pab kuv ua rau kuv cov kev txawj hauv kev tsis muaj zog!

Ib qho ntawm cov kev kawm uas kuv nyiam heev yog nyob hauv Web Analytics. Kuv tsis tau pom nws ua ntej, tab sis lo lus 'hits' tau mob siab tuag rau xyoo tas los no. Thaum cov neeg nug kuv ntau npaum li cas 'hits' kuv tau txais, Kuv teb tau tiag tiag nrog kuv 'kev mus ntsib tshwj xeeb' kev ntsuas, tsis yog tus lej ntawm hits. Kuv tsis paub ntau npaum li cas hits Kuv tau txais. Qhov no tau ua rau ntau tus kws tshaj lij kev lag luam uas tau koom nrog lub rooj sib tham ib yam - lawv tau hnov ​​'hits' rau xyoo. Kuv xav tias thaum koj txav mus ntxiv ntawm tus ntaiv kom deb ntawm techies thiab ntawm chav tswj haujlwm, 'hits' tseem yog lub sijhawm qub. Uas yuav tsum tau hloov.

Dab Tsi Yog Qhov Ntaus?

Ib qho 'ntaus' yog qhov kev ntsuas tsis zoo (raws li tau piav qhia los ntawm Web Analytics pro, Julie Hunter, uas tau hais). Cov kev txheeb xyuas txhais tau hais tias muaj ntau npaum li cas tau thov ntawm koj lub server. Hauv lub sijhawm zoo 'hnub, qhov no tau ntsuas tau zoo txij li lub vev xaib feem ntau yog ib qho chaw ywj pheej. Ib zaug dhau ib zaug, cov duab yog qhov kev zam, tsis yog cai. Thov lub web page cia muaj cov nplooj ib nplooj nkaus xwb. Yog tsis muaj li ntawd lawm.

Raws li lub vev xaib thev naus laus zis tau hloov zuj zus, txawm hais tias, yog li ntawd muaj cov nplooj ntawv web thiab lawv lub peev xwm los npaj cov ntsiab lus thiab cov khoom siv tau zoo. Thaum kuv lub vev xaib nrawm nrawm, lub browser ua tau 17 thov !!! Cov duab, cov ntawv style, cov ntaub ntawv javascript, tshaj tawm, widgets, thiab lwm yam, thiab lwm yam. Tsis muaj tsawg dua 5 ntawm cov kev thov tau ncaj qha rau kuv lub web server. Yog li ... yog tias kuv tau pib kuv txoj kev ua tiav ntawm 'hits', Kuv yuav tau exaggerating cov neeg tuaj saib kuv tsawg kawg ntawm ntau 4.

Cov pob khoom tsom xam yog Downplaying Hits

Nkag mus rau koj lub pob Analytics uas koj nyiam (Kuv nyiam Google Analytics thiab Clicky) thiab koj yuav tsis pom 'hits' nyob txhua qhov chaw. Ua tsaug, Cov kws tshaj lij Analytics thaum kawg them nyiaj rau cov kev ntsuas uas tseem ceeb tshaj plaws. Clicky txawm ntxiv koj cov txheeb cais pub ntxiv los ntawm Feedburner API rau qhov koj hais qhia!

Ntawm no yog cov ntsuas kev ntsuas tseem ceeb los saib koj lub Vev Xaib:

  1. Kev Ncig Xyuas lossis Kev Nkag Mus Rau Lwm Tus - rau qhov zoo tshaj plaws ntawm lawv lub peev xwm, cov neeg muab kev pabcuam Analytics yuav taug qab cov tib neeg uas tuaj rau koj lub vev xaib uas tsis tau muaj ua ntej. Cov txheej txheem tsis yog ruam vim kuv tuaj yeem mus saib lub vev xaib ntawm ob lub khoos phis tawj sib txawv (lossis txawm tias ob lub browser sib txawv) thiab suav ntau dua ib zaug. Cov neeg siv kuj tuaj yeem thaiv kev taug qab ntawm lawv qhov kev mus ntsib los ntawm kev tua cov ncuav qab zib (cov ntaub ntawv me me uas qhov chaw tso rau hauv koj lub PC kom taug qab koj… tsis txhob txhawj - lawv yeej muaj txiaj ntsig zoo). Txawm li cas los xij, kev sib piv ntawm cov ntaub ntawv log rau cov pob khoom Analytics uas ntes cov stats ntawm JavaScript pom qhov sib txawv tsis txaus ntseeg.
  2. Pageviews - Pageviews yog tag nrho cov nplooj ntawv tag nrho uas tau ntim thoob plaws txhua qhov kev sib ntsib thiab nyob hauv lub sijhawm uas koj ntsuas.
  3. Nplooj ntawv ib zaug ntsib - Kev ntsuas nplooj yog qhov tseem ceeb thaum koj ua qhov huv si saib yuav ua li cas muaj ntau ntawm koj cov neeg tuaj saib tiag tiag lo ib puag ncig. 7 qhua thiab 7 nev? Qhov ntawd txhais tau tias txhua tus qhua tsuas yog nyeem ib nplooj ntawv xwb. Ua ib tus blogger, kuv Cov Txheeb Ze Muaj ntau dua qhov kuv xav, yog li saib xyuas lawv yog qhov tsis muaj tseeb. Cov ntsiab lus zoo thiab kev txuas ntawm cov ntawv yuav ua rau cov neeg tuaj ncig lossis nyiam lawv mus rau lwm cov lus. Koj yuav pom ntau qhov sib txuas tsis pub dhau kuv cov posts li zoo li som erelated posts hauv kuv lub sidebar ... cov uas muaj los sim kom muaj nyob ib puag ncig. Qhov ntau lawv lo ib puag ncig, zoo dua kuv ua!
  4. Tus Neeg Tuaj Saib Tshiab - Tawm ntawm txhua tus neeg uas tuaj saib koj lub vev xaib, qhov no yog qhov suav ntawm cov tib neeg uas tsis tau mus xyuas ib feem pua. Kuv nyiam ua qhov muag saib rau tus lej no ib yam nkaus ... ntev npaum li kuv tuaj yeem tswj hwm kuv cov neeg tuaj saib uas twb muaj lawm thiab thawb tshiab, qhov ntawd txhais tau tias kuv khaws cov neeg nyeem thiab loj hlob.
  5. Tshaj tawm - Cov no yog cov neeg uas tuaj saib koj lub xaib thiab bail tawm. Qhov no ib txwm txhais tau tias lawv tsis pom qhov lawv tab tom nrhiav. Khaws lub qhov muag ntawm qhov no… nws yuav yog tias koj tau txais cov kev ntsuas tsis raug rau koj cov ntsiab lus lossis koj cov ntsiab lus tsw phem. Nco ntsoov tias koj txhawb nqa koj yog dab tsi thiab tom qab ntawd lo nws. Uas yuav khaws cia nyob ib ncig ntawm.
  6. Qhov Nruab Nrab Sij Hawm Rau Ntawm Qhov Chaw - Zoo li Cov Nplooj Ntawv Txuas nrog ib zaug, qhov ntau zoo dua, txoj cai? Txog ntawm kuv, kom paub meej. Txawm li cas los xij, rau lub vev xaib uas kuv muag ib yam dab tsi, qhov no tuaj yeem txhais tau tias kuv lub xaib yog qhov mob ntawm lub pob tw rau kev taw kev thiab kuv yuav tsum tau ua qee qhov haujlwm. Ua rau tib neeg tsiv mus nyob ib puag ncig koj lub xaib tsis yooj yim yuav ua rau koj lub sijhawm nruab nrab ntawm thaj chaw, tab sis lawv yuav tsis rov qab los.
  7. pauv hloov - hauv ntiaj teb kev lag luam e-lag luam, 'kev hloov pauv' feem ntau yog kev yuav khoom. Nws txhais tau tias lawv tuaj, lawv pom, lawv yuav! Rau qhov blog zoo li kuv, nws yuav txhais tau tias lawv tau nyem rau ntawm kev tshaj tawm, ua ib qho kev hais lus sib tham, lossis rub tawm ib daim ntawv. Lub hom phiaj ntawm koj qhov blog lossis lub vev xaib yog dab tsi? Puas yog koj ntsuas qhov ntawd raws li kev hloov dua siab tshiab? Koj yuav tsum yog! Hauv cov pob Analytics, cov kev hloov pauv ib txwm ntsuas los ntawm programmatically ntxiv 'Lub Hom Phiaj' rau koj qhov chaw hauv pob Analytics nrog qee cov lej tshwj xeeb hauv koj nplooj ntawv lees paub. (ie. Ua tsaug rau kev rub tawm!). Nws tsis yog ib txwm ua tau yooj yim tshaj plaws… Seth pom zoo.

Thiab ntawm chav kawm, yog tias koj tseem tsis tau nws - nco ntsoov nres los ntawm Webcamp! Cov ncej no tau ua tiav los ntawm kev sib tham zoo kuv tau nrog kuv tus phooj ywg zoo, JD Walton ntawm blog BlackinBusinessCov. Kuv sim ua ib tus kws qhia zoo rau JD - tab sis nws tseem kawm tau cov khoom no sai dua li kuv tuaj yeem pov nws! Kuv tau muaj JD ntawm Google Analytics txij li nws qhov blog pib, tab sis nws tau npaj los pib soj ntsuam nws tus kheej stats twb!

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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