Kev Lag Luam Muaj Kev Lag Luam Zoo Tshaj Plaws rau Txhua Qhov Lag Luam Loj

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Kev Thauj Khoom Ua Lag Luam yog lub npe muab rau software platform tsim rau cov chaw ua haujlwm kev lag luam thiab cov koom haum kom yooj yim cov txheej txheem los ntawm kev ua haujlwm rov ua haujlwm. Ib qho ntawm cov haujlwm ntawd yog lub peev xwm txheeb xyuas tus qhua ntawm koj lub xaib, khaws lawv cov ntaub ntawv, thiab tsim kho kev sib txuas lus txuas ntxiv nrog lawv ... ua tiav nrog tsawg lossis tsis muaj peev txheej siv automation.

aberdeen automation statsRaws li cov Aberdeen pab pawg, cov tuam txhab uas tso cov kev siv tshuab lag luam:

  • Muaj 107% zoo dua ntawm kev sib pauv hloov txhuas.
  • Muaj 40% ntau dua qhov nruab nrab qhov loj me.
  • Muaj 20% siab pab neeg ua tiav kev sib tw.
  • Nce 17% twv tau zoo raug.

Txog niaj hnub no, kev lag luam thev xaib kev siv tshuab tau teeb meem dhau los lossis tsis tshua muaj nuj nqis rau lub tuam txhab nruab nrab kom ua raws. Nov hloov. Ua-Ntawm yog kev yug dua tshiab ntawm kev lag luam automation software tsim los siv rau ntawm qhov tsawg tshaj plaws, lossis txawm loj tshaj plaws, cov tuam txhab. Nrog rau nqi yog tias ~ $ 500 tauj ib hlis (with no long-term contracts)… it's also incredibly affordable to implement this comprehensive solution.

To be successful today, marketers need to re-orient their fundamental approach from simply generating volumes of leads to actively teaming with sales to drive revenue,” reports Raghu Raghavan, founder and CEO of Act-On. “Act-On's combination of simplicity and power provides that missing link in the market between disparate point solutions such as email and web analytics platforms, thiab overly ua nyiaj siv ua haujlwm bearing ua li automation platforms.

platform3 scaled

Software-On Software muaj ntau lub tev ntawm cov kev xaiv muaj nplua nuj ... tag nrho muaj nyob ntawm ib qho platform:

  • Email kev lag luam nrog rau cov npe tswj hwm thiab nrog kev tshaj tawm kev lag luam
  • Cov Web site thiab cov nplooj ntawv tsaws
  • Chaw ua hauj lwm cov ntsiab lus syndication
  • Kev saib xyuas qhua lub vev xaib
  • Webinar thiab kev tswj hwm xwm txheej (los ntawm kev sib koom ua ke nrog WebEx)
  • CRM kev sib tos (nrog kev sib koom ua ke muag khoom muag)
  • Kev tshaj tawm kev lag luam thiab cov cuab yeej saib xyuas tshiab
  • Cov peev txheej yav tom ntej, kev cais, kev tsim nyog, tw thiab ntsuas

Act-On also provides you with a dedicated support manager at no extra cost! This is typically an upsell for other marketing automation vendors. Act-On's tight integration with Webex, Jigsaw thiab salesforce can provide your marketing efforts with a complete path – from prospect, to landing page, to demo, to nurturing, to lead generation, to close… without ever having to leave the software. That's quite a robust system.

10 Comments

  1. 1

    Nyob zoo Douglas, koj yuav piv li Act-On nrog HubSpot li cas? Nws puas yog SAAS daws lossis koj puas xav tau nruab nws ntawm koj lub Web server? Yog tias nws yog SAAS, kev xav txog cov kev pabcuam cov neeg siv khoom?
    Hais txog qhov zoo tshaj plaws, John McTigue

    • 2

      Kuv tuaj yos John,

      This is quite a bit more robust than Hubspot. I don’t think of Hubspot as a marketing automation platform as much as an inbound marketing application. I could be off – but I don’t think CRM, drip campaigns, etc. are part of the Hubspot application.

      Doug

      • 3

        Doug,

        HubSpot muaj cov hmoov txhuas cob qhia (txia dej) thiab ua rau muaj kev sib xyaw nrog API nrog Salesforce thiab lwm CRM's, tsaws nplooj tsim thiab ua kom zoo, SEO cov cuab yeej (txawm tias muaj qee qhov tseem ceeb), CMS rau lub vev xaib thiab blog cav sib xyaw. Uas zoo nkaus li zoo li dav zoo nkauj ua lag luam raws li kev siv tshuab suite rau kuv. Lawv txawm muaj e-mail lag luam tsim muaj hauv.

        Tshaj plaws, John

  2. 4

    I’m familiar with both tools; really comes down to what you’re trying to do – is the focus primarily on inbound, then hubspot may be worth looking into, or at the very least their ‘free’ website seo tool; if the focus is on getting better success on both outbound and/inbound campaigns and making it easier to manage all your campaigns and tools together – such as webex, salesforce.com, jigsaw and more, then Act-on maybe a better fit. Especially given how easy Act-On is to launch/use and their focus on email deliverability.

  3. 5

    I’m familiar with both tools; really comes down to what you’re trying to do – is the focus primarily on inbound, then hubspot may be worth looking into, or at the very least their ‘free’ website seo tool; if the focus is on getting better success on both outbound and/inbound campaigns and making it easier to manage all your campaigns and tools together – such as webex, salesforce.com, jigsaw and more, then Act-on maybe a better fit. Especially given how easy Act-On is to launch/use and their focus on email deliverability.

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