Daim Ntawv Qhia AdTech: Qhov Khoom Siv Dawb Online los Kawm Txhua Yam Txog Kev Tshaj Tawm Technology

Ntawv Qhia Tawm

Cov kev tshaj tawm online lag luam muaj cov tuam txhab, cov cuab yeej thev naus laus zis, thiab cov txheej txheem nyuaj txhua tus ua haujlwm ua ke los pab tshaj tawm rau cov neeg siv online thoob plaws Is Taws Nem. Kev Tshaj Tawm Online tau coj nrog nws ntau lub tswvyim zoo. Txog ib qho, nws tau muab cov ntsiab lus tsim nrog cov nyiaj tau los yog li ntawd lawv tuaj yeem faib lawv cov ntsiab lus pub dawb rau cov neeg siv online. Nws tseem raug tso cai rau cov ntawv tshaj tawm tshiab thiab tam sim no thiab cov cuab yeej thev naus laus zis kom loj hlob thiab zoo dua.

Txawm li cas los xij, thaum lub lag luam online tshaj tawm tau ntsib ntau tus naj npawb, muaj tseem ntau poob. Qee cov piv txwv tseem ceeb suav nrog raug ntaus nyuaj los ntawm lub dot-com npuas hauv lub sijhawm xyoo 1990 / thaum ntxov 2000s, thiab ntau ntxiv tsis ntev los no, kev qhia txog cov cai ntiag tug (piv txwv li GDPR) thiab cov chaw ntiag tug hauv browsers (piv txwv li Safari Qhov Kev Tiv Thaiv Kev Tiv Thaiv) uas muaj qhov tsis zoo cuam ​​tshuam rau cov tshaj tawm, AdTech cov tuam txhab, thiab cov tshaj tawm.

Lub platform thiab cov txheej txheem uas ua rau AdTech yog qhov nyuaj heev thiab muaj kev pab cuam tsawg nyob rau ntawd uas piav qhia qhov yooj yim-nkag siab thiab pob tshab txoj kev yuav ua li cas kev tshaj tawm online ua haujlwm los ntawm ob qho tseem ceeb thiab kev xav.

Cov Ntawv Qhia Rau AdTech

Thawj ob peb tshooj ntawm phau ntawv qhia cov keeb kwm ntawm kev tshaj tawm online thiab teeb tsa qhov tshwm sim rau tom ntej tshooj. Clearcode suav nrog cov qauv ntawm kev tshaj tawm digital thiab tom qab ntawd maj mam pib los qhia cov platforms, intermediaries, thiab cov txheej txheem technical. Tshooj xws li:

  1. Introduction
  2. Kev Qhia Tawm
  3. Keeb Kwm Ntawm Digital Kev Siv Tshuab
  4. Lub Main Technology Platforms thiab Intermediaries hauv Digital Digital Ecosystem
  5. Qhov Kev Tshaj Tawm Loj Nruab Nrab thiab Raws
  6. Ad Kev Pabcuam
  7. Ad Phiaj Xwm thiab Kev Tswj Nyiaj Txiag
  8. Taug Qab thiab Kev Tshaj Tawm Cov Kev Xav Ua Ntxiv, Nyem thiab Hloov pauv hauv AdTech Platforms
  9. Cov Kev Yuav Xov Xwm: Qhov Kev Pab Cuam, Qhov Txiaj Ntsig Ntawm Lub Sijhawm (RTB), Kev Them Nqi Header, thiab PMP
  10. Qhia Txog Tus Neeg Siv
  11. Cov Ntaub Ntawv Tswj Cov Txheej Txheem (DMPs) thiab Kev Siv Cov Ntaub Ntawv
  12. Txheeb xyuas
  13. Ad Kev Dag thiab Kev Saib Kom Zoo
  14. Cov Ntiag Tug Siv Hauv Cov Ntawv Digital
  15. AdTech los ntawm Cov Muag Khoom 'thiab Cov Chaw Haujlwm Saib Xyuas

Pab pawg neeg ntawm Tsawb tsis - lub tuam txhab uas tsim qauv, tsim qauv, tsim khoom, thiab tswj hwm AdTech thiab MarTech software - sau Cov Ntawv Qhia Rau AdTech ua ib qho peev txheej qhia ncaj qha rau txhua tus kom nkag siab digital advertising tshuab.

Kev tshaj tawm online yog qhov kev pab pub dawb uas pawg neeg tau txhim kho kho tshiab. Koj tuaj yeem nkag mus nws nyob ntawm no:

Nyeem Ntawv Tawm AdTech

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.