Kev Tshaj Tawm TechnologyKev Lag Luam Phau Ntawv

Daim Ntawv Qhia AdTech: Qhov Khoom Siv Dawb Online los Kawm Txhua Yam Txog Kev Tshaj Tawm Technology

Kev tshaj tawm online ecosystem muaj cov tuam txhab, cov tshuab thev naus laus zis, thiab cov txheej txheem kev ua haujlwm nyuaj ua haujlwm ua ke los pab tshaj tawm rau cov neeg siv online thoob plaws Is Taws Nem. Kev tshaj tawm online tau coj nrog nws ntau qhov zoo. Rau ib qho, nws tau muab cov ntsiab lus tsim nrog cov nyiaj tau los yog li lawv tuaj yeem faib lawv cov ntsiab lus pub dawb rau cov neeg siv online. Nws kuj tau tso cai tshiab thiab tam sim no tshaj tawm thiab thev naus laus zis kev lag luam kom loj hlob thiab vam meej.

Txawm li cas los xij, thaum kev lag luam tshaj tawm hauv online tau ntsib ntau qhov nce, kuj tseem muaj ntau qhov kev poob qis. Qee qhov piv txwv tseem ceeb suav nrog raug cuam tshuam los ntawm dot-com npuas thaum xyoo 1990s / thaum ntxov 2000s, thiab tsis ntev los no, kev qhia txog kev ceev ntiag tug (xws li GDPR) thiab kev ceev ntiag tug hauv browsers (xws li Safari's Intelligent Track Prevention) uas muaj qhov tsis zoo. cuam ​​tshuam rau cov neeg tshaj tawm, cov tuam txhab AdTech, thiab cov tshaj tawm.

Cov platforms thiab cov txheej txheem uas tsim los ntawm AdTech yog qhov nyuaj heev thiab muaj qee qhov kev pab cuam nyob rau hauv uas piav qhia hauv kev nkag siab yooj yim thiab pob tshab li cas kev tshaj tawm online ua haujlwm los ntawm ob qho tib si qhov tseem ceeb thiab kev xav.

Phau ntawv AdTech

Thawj ob peb tshooj ntawm phau ntawv qhia txog keeb kwm ntawm kev tshaj tawm online thiab teeb tsa qhov chaw rau cov tshooj tom ntej. Clearcode npog lub hauv paus ntawm kev tshaj tawm digital thiab tom qab ntawd maj mam pib qhia cov platforms, intermediaries, thiab cov txheej txheem thev naus laus zis. Cov tshooj suav nrog:

  1. Introduction
  2. Kev Qhia Tawm
  3. Keeb kwm ntawm Digital Advertising Technology
  4. Lub ntsiab Technology Platforms thiab Intermediaries hauv Digital Advertising Ecosystem
  5. Lub ntsiab Advertising Mediums thiab Channels
  6. Kev Pabcuam Ad
  7. Ad Targeting thiab Tswj Nyiaj Txiag
  8. Taug qab thiab tshaj tawm cov kev xav, nyem, thiab hloov pauv hauv AdTech Platforms
  9. Txoj Kev Yuav Media: Programmatic, Real-Time Bidding (RTB), Header Bidding, thiab PMP
  10. Qhia Txog Tus Neeg Siv
  11. Data Management Platforms (DMPs) thiab Kev Siv Cov Ntaub Ntawv
  12. Txheeb xyuas
  13. Ad dag thiab saib tau
  14. Tus neeg siv tsis pub twg paub hauv Digital Advertising
  15. AdTech los ntawm Cov Neeg Muag Khoom thiab Lub Chaw Haujlwm Saib Xyuas Kev Pom Zoo

Pab pawg neeg ntawm Clearcode - lub tuam txhab tsim, tsim, tsim, thiab tswj hwm AdTech thiab MarTech software - sau Phau ntawv AdTech ua ib qho chaw ncaj nraim rau leej twg to taub digital advertising technology.

Cov ntawv tshaj tawm hauv online yog qhov chaw pub dawb uas pab pawg tau hloov kho tshiab. Koj tuaj yeem nkag mus rau ntawm no:

Nyeem Phau Ntawv AdTech

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.