Adobe Digital Insights: Lub xeev ntawm lub Digital Digital 2017

Adobe State ntawm Digital Union 2017

Adobe Digital Insights tau muab tso ua ke ib qho zoo nkauj infographic (peb yuav xav tias txhua yam txawv?) ntawm Xeev Xeev Digital - tsom mus tshaj tawm digital thiab cuam tshuam nrog cov neeg siv cov kev cia siab. Tej zaum qhov kuv nyiam tshaj plaws txog cov infographic no yog tias lawv tau coj mounds ntawm cov ntaub ntawv thiab muab nws los ua ib pawg ntawm cov kev soj ntsuam thiab cov lus xaus:

  • Ad Nqi Yuav Tau Nce Ntxiv - raws li ntau tshaj tawm cov neeg tshaj tawm tig mus rau digital, qhov kev thov rau thaj chaw ad thiab tus nqi cuam tshuam tau nce ntxiv. Kev tshawb nrhiav tus nqi ntawm lub xov tooj ntawm tes (CPC) tau nce 11% nruab nrab ntawm xyoo 2014 thiab 2016. Kev ua zaub mov rau tus nqi nce ib-txhiab tus pom (CPM) tau nce 12%, thiab cov tshaj tawm kev tshaj tawm video tau nce 13%. Thaum thov yog ib feem ntawm kab zauv, Kuv kuj xav paub yog tias cov phiaj xwm technology nce mus dhau kev rov qab los ntawm kev nqis peev.
  • Cov Xaiv Xaiv Kev Tshawb Fawb nce ntxiv, tab sis Sijhawm ntawm Lub Xaib tau poob qis - Ugh… ua rau kuv xav tsis thoob rau lub ntiaj teb kev saib-xyuas lub Adobe hais tias, “lub sijhawm saib xyuas tsuas yog ua kom tsawg zuj zus”. Qhov qis dua ntawm lub vev xaib tsis txhais tau tias koj tau plam cov qhua. Tib neeg muaj ntau txoj haujlwm thiab tshawb fawb online nrog plethora ntawm cov kev xaiv. Yog li, yog tias muaj kaum tawm cov yeeb yaj kiab ntawm cov ncauj lus, cia siab tias koj cov neeg tuaj saib yuav tawm los xyuas tag nrho lawv cov kev xaiv ua ntej saib. nyob rau cov vev xaib xyoo dhau xyoo. Kev xaiv ua tau zoo thiab kev sib tw txuas ntxiv mus rau qhov muaj txaus.
  • Loj hlob yog qhov yooj yim, Kev tuav tseg yog ib qho nyuaj - Peb lub xyoos dhau los, cov tuam txhab loj hlob tau pom 30% ntxiv rau cov neeg tuaj xyuas tshiab tab sis 73% ntawm cov thawj zaug uas tsis tau rov qab los dua.
  • Martech Silos - 40% ntawm cov tuam txhab muaj ntau lub Martech platform, thev naus laus zis, thiab silos, ua rau nws nyuaj rau taug qab lub zeem muag los yog cov neeg siv khoom hla cov khoom siv thiab platform.
  • Cov Neeg Siv Khoom Siv Tsis Khuv Xim Cov Lus Qhia Tawm - Kuv ib txwm xav paub txog kev ntes qhov tseeb tias 58% ntawm cov neeg lag luam hais tias lawv zoo dua txog kev ncav cuag cov neeg siv khoom tab sis tsuas yog 38% ntawm cov neeg yuav khoom pom zoo qhov tseeb yog tias, thaum cov neeg siv khoom yuav tsis nyiam kev tshaj tawm… nws tseem ua haujlwm rau cov tshaj tawm. Cov ntawv nyiaj dawb rau cov neeg ua lag luam yog txhawm rau txhim kho cov ntsiab lus uas tau txais txiaj ntsig, txiaj ntsig, thiab kev txhawb nqa yam uas muaj kev haum rau lawv lub zeem muag.
  • Cov Kev Sib Koom Hauv Cov Neeg Siv Khoom - txuas ntxiv nce ntxiv rau qhov tseem ceeb raws li cov neeg siv khoom mus nrhiav kev koom tes nrog cov khoom lag luam uas lawv txaus siab rau. Thiab nws ua haujlwm - kev tshaj tawm txoj haujlwm ua haujlwm sib xyaw ua ke thev naus laus zis thiab kev tsim kho tshiab pom 54% kev ntsib ntau dua li ob xyoos dhau los.

Los xam qhov infographic no, Adobe tau tsim tawm ntawm 741 billion lub vev xaib mus saib, 450 txhiab qhov kev tshaj tawm thiab 11 billion video pib. Vuag!

Adobe State ntawm Digital Union 2017 Infographic

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