RFM Cov Lus Cim

RFM

RFM yog lub ntsiab lus rau Recency, Frequency, Nyiaj txiag.

Recency, zaus, thiab tus nqi nyiaj txiag yog kev lag luam metric siv los txheeb xyuas thiab txheeb xyuas cov neeg siv khoom muaj txiaj ntsig tshaj plaws raws li lawv tus cwj pwm siv. RFM tuaj yeem siv los kwv yees, ua ntej, thiab tsav cov kev koom tes yav tom ntej kom nce tus nqi ntawm cov neeg siv khoom (CLV) los ntawm kev nrawm thiab nce kev yuav khoom. Nws kuj tseem tuaj yeem siv los txheeb xyuas koj cov neeg siv khoom zoo tshaj plaws lossis cov neeg siv khoom lag luam nrog cov pej xeem zoo sib xws lossis cov yam ntxwv firmagraphic.