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Kev sau ntawv ntiag tug tsis yog Ua Kom Tau Li Cas

Cov lus teb ncaj qha los ntawm email, Facebook thiab Twitter tau txais ntau thiab ntau dua, tso cai rau tib neeg los hloov cov hlua hauv lawv cov lus. Cov ntawv thov software ua yuam kev ntawm kev hu qhov no personalization. Qhov no tsis yog personalization.

koj tseem ceeb

Qhov no yog customization, tsis personalization… thiab nws yuav tsum ua tib zoo ua. Yog tias tsis yog, nws tuaj yeem suav tias yog tsis muaj tseeb. Yog koj xav tau tus kheej lus rau kuv, nws tsis tuaj yeem siv tau. Kuv yog ib tug neeg - nrog rau qhov txawv saj, kev paub, thiab nyiam.

Nov yog ib qho piv txwv ntawm qee tus neeg muag khoom hu ua tus kheej:

Douglas Karr - Ua tsaug rau kev ua raws kuv, rub tawm kuv ebook ntawm blah, blah, blah

Qhov ntawd tsis yog tus kheej… daim ntawv tus kheej tej zaum yuav yog:

Doug, txaus siab ua raws. Tsuas yog tshawb xyuas koj qhov blog thiab nyiam qhov tshaj tawm tshiab ntawm xyz

Cov tuam txhab uas muaj cov neeg coob coob tuaj yeem sib cav tias lawv tsuas tsis muaj peev txheej los teb tus kheej. kuv to taub. Nov yog lus teb zoo dua:

Vam tias koj tsis mloog cov lus teb automated… ua tsaug, tshawb xyuas peb ebook ntawm blah, blah, blah.

Qhov no tsis txhais hais tias kuv tsis ntseeg hauv automation thiab customization. Yog tias nws ua tiav lawm, nws tuaj yeem muab qhov kev paub tshwj xeeb. Cov neeg lag luam yuav tsum tau ua kom zoo dua ntawm cov neeg siv khoom nyiam los ua kom zoo dua thiab kho qhov kev paub dhau los ntawm cov neeg siv khoom tab tom nrhiav. Yog tias koj tab tom nrhiav txhim kho tus kheej hauv ib daim ntawv thov, qhov ntawd tuaj yeem ua rau ob txoj hauv kev sib txawv:

  • Personalization uas tso cai tus neeg siv los txhais cov kev paub dhau los, tsis yog tus neeg muag khoom.
  • Personalization uas tso cai rau cov neeg muag khoom ntxiv 1:1 lus rau tus neeg siv uas tau sau ua tsaug.

tsuas yog 20% ntawm CMOs leverage social networks los koom nrog cov neeg siv khoom. Ouh… qhov ntawd tsis yog tus kheej heev. Kev tshaj xov xwm thaum kawg tau muab txoj hauv kev rau cov neeg siv khoom kom tau tus kheej nrog cov npe uas yav dhau los tsis muaj ntsej muag thiab tsis muaj npe. Cov tuam txhab tam sim no muaj lub sijhawm kom tau tus kheej nrog lawv cov neeg siv khoom.

Qhov kom zoo dua ntawm kev tshaj xov xwm tshaj li yav dhau los ntawm kev tshaj tawm yog lub peev xwm los ua tus kheej ... tab sis cov neeg muab kev daws teeb meem txuas ntxiv sim tsim cov tswv yim los fake tus kheej. Cov neeg lag luam muaj lub sijhawm zoo li tsis tau dhau los ua kom dhau los ntawm lawv cov kev sib tw los ntawm kev tsim kev sib raug zoo ntawm tus kheej uas tsim kev ntseeg siab thiab muaj cai nrog lawv cov neeg siv khoom. Qhov ntawd tsis ua tiav nrog cov hlua hloov pauv.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

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