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Kev Lag Luam tau hloov pauv dhau ntawm Txoj Cai 40/40/20

Kuv tab tom npaj kuv phau ntawv txee tag kis no thiab rov qab los ntawm phau ntawv Direct Marketing qub, Direct Mail los ntawm Tus lej. Cov USPS luam tawm nws thiab yog ib phau ntawv qhia zoo heev. Thaum kuv tab tom khiav lag luam xa ntawv ncaj qha puv sijhawm, kuv mus rau Postmaster hauv zos thiab tau txais ib lub thawv ntawm lawv. Thaum peb tau ntsib nrog tus neeg siv khoom uas tsis tau ua Direct Mail ua ntej, nws yog ib qho chaw zoo rau lawv kom kawm tau qhov zoo ntawm kev lag luam ncaj qha sai.

Kev tshuaj xyuas phau ntawv niaj hnub no, kuv pom tau hais tias ntau yam tau hloov pauv hauv kaum xyoo dhau los - txawm tias ob peb xyoos dhau los.

Txoj kev xav qub ntawm kev lag luam ncaj qha yog 40/40/20 Txoj Cai

Direct Marketing 40-40-20 Txoj Cai
  • 40% ntawm qhov tshwm sim yog vim cov npe koj xa mus rau. Qhov no tuaj yeem yog ib daim ntawv teev npe uas koj yuav tau txais los yog tuaj yeem suav nrog koj cov npe cov neeg siv khoom uas twb muaj lawm.
  • 40% ntawm qhov tshwm sim yog vim koj qhov kev thov. Kuv ib txwm hais rau cov neeg siv khoom tias lub sijhawm koj muaj nyob rau hauv kev xa ntawv ncaj qha mus rau qhov kev cia siab yog sib npaug ntawm cov kauj ruam ntawm lub thawv xa ntawv thiab cov thoob khib nyiab.
  • 20% ntawm qhov tshwm sim yog vim koj muaj tswv yim. Kuv tau txais ib daim ntawv xa ncaj qha los ntawm tus tsim tsev tshiab lub asthiv no. Nws yog tus yuam sij rau kev sim hauv cov qauv hauv tsev. Yog tus yuam sij haum, koj yeej lub tsev. Qhov ntawd yog ib qho kev nthuav qhia uas yuav ua rau kuv tsav tawm mus rau cov zej zog ze tshaj plaws - muaj tswv yim heev.

Direct Mail thiab Telemarketing siv txoj cai ntawm tus ntiv tes xoo rau ob peb lub xyoo dhau los. Lub Do Not Call Registry thiab PAB-SPAM Txoj cai tau ua pov thawj tias cov neeg siv khoom tau nkees ntawm kev nkag mus thiab yuav tsis tso nrog kev thov yam tsis tau tso cai. Kuv ntseeg tias tsis muaj kev pom zoo yuav muaj kev cuam tshuam tsis zoo rau koj cov phiaj xwm thiab tsim nyog nce qhov tseem ceeb ntawm Daim Ntawv Teev Npe.

Lo lus ntawm qhov ncauj marketing (TUS POJ NIAM) tam sim no yog ib feem tseem ceeb ntawm txhua lub tuam txhab kev lag luam - tab sis lub tuam txhab lag luam tsis muaj nws; tus neeg siv khoom muaj nws. Yog tias koj tsis tuaj yeem xa koj cov lus cog tseg, tib neeg yuav hnov ​​​​txog nws sai dua li nws yuav siv los ua koj txoj kev sib tw. Kev lag luam lo lus ntawm qhov ncauj yuav nthuav dav rau txhua qhov kev tshaj tawm kev lag luam. Yog tias koj xa tsis tau, tsis txhob cog lus.

Nws tsis ntws tawm ntawm tus nplaig li yooj yim, tab sis kuv ntseeg tias txoj cai tshiab yog 5-2-2-1 Txoj Cai

New Direct Marketing Rule of Thumb
  • 50% ntawm cov txiaj ntsig yog vim cov npe koj xa mus; Qhov tseem ceeb tshaj plaws ntawm daim ntawv teev npe yog qhov kev tso cai uas koj yuav tsum tau tham nrog lawv thiab seb lub hom phiaj ntawm daim ntawv yog li cas.
  • 20% ntawm cov txiaj ntsig yog vim cov lus. Targeting cov lus rau cov neeg tuaj saib yog yuav tsum tau. Cov lus zoo rau cov neeg tuaj saib raws lub sijhawm yog tib txoj hauv kev los xyuas kom meej tias koj tuaj yeem tswj hwm kev tso cai thiab tau txais cov txiaj ntsig koj xav tau rau koj txoj kev lag luam.
  • 20% ntawm qhov tshwm sim yog vim Kev tsaws. Rau kev lag luam email, qhov no yog nplooj ntawv tsaws thiab cov kev pabcuam tom qab thiab ua tiav ntawm cov khoom lossis kev pabcuam. Yog tias koj tsis tuaj yeem xa cov lus cog tseg uas koj tau ua lag luam, lo lus ntawm lub qhov ncauj yuav tau txais cov lus ntawd sai dua li koj tuaj yeem sim kho nws. Koj yuav tsum "tawm" tus neeg siv khoom kom muaj kev vam meej yav tom ntej.
  • 10% tseem yog lub tswv yim ntawm koj qhov kev tshaj tawm kev lag luam. Kuv tsis tau hais tias kev muaj tswv yim tseem ceeb tsawg dua yav dhau los. Qhov no tsuas yog tsis muaj tseeb, tab sis kev tso cai, cov lus, thiab kev tsaws yog qhov tseem ceeb tshaj qhov lawv tau ua.

Txoj cai qub 40/40/20 ntawm kev lag luam ncaj qha yeej tsis tau xav txog kev tso cai, kev hais lus ntawm qhov ncauj, lossis kev ua tiav ntawm koj cov khoom thiab kev pabcuam. Kuv xav tias 5-2-2-1 Txoj Cai puas!

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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