Vim li cas email rau kev xa khoom? Raws li cov 2015 Email Ntaub Ntawv Xov Xwm Hais Txog Kev Zoo Tshaj Tawm los ntawm Experian, 73% ntawm cov neeg lag luam qhia tias muaj teeb meem nrog email xa tawm. Kev Rov Tau Lawm qhia uas dhau 20% ntawm email raug cai mus ploj lawm. Tsis ntseeg qhov tseeb, cov lag luam ntsib teeb meem nrog kev xa khoom, thiab qhov ntawd cuam tshuam tsis zoo rau hauv qab kab.
Rau xyoo, Txoj kev rov qab los tau ua tus thawj coj hauv kev lag luam hauv email xa mus rau qhov chaw tsis muaj ntau, yog tias muaj, kev sib tw. Nrog rau qhov tuaj txog ntawm 250ok, thiab cov qhua tuaj noj mov hauv paus uas suav nrog cov tuam txhab xws li Adobe, Kev ua lag luam, thiab Ua-Ntawm Kev, Kev lag luam thaum kawg muaj qhov raug cai lwm txoj rau Rov Kev kev xa tawm cov software thiab cov kev pabcuam tshaj lij.
Zwm npe rau Kev Ncig ncig Cov Khoom lag luam
Thaum sib piv Rov qab txog kab thiab 250ok, peb lub ntsiab lus feem ntau tuaj - Ntawv pov thawj, Cov Ntaub Ntawv Vaj Huam Sib Luag, thiab Kev Pabcuam Kev Ua Haujlwm.
Rov Kev Pom Kev
Daim ntawv pov thawj tau xa Rov Qab Kev Ua Mov Ci thiab Cov Ncauj Nqaij Rau xyoo. Raws li ib tus neeg siv khoom qub hauv online, nws siv los tsim nyog nws hnyav hauv kubCov. Niaj hnub no, Ntawv pov thawj lub hauv paus zoo nkaus li tau los ntawm cov neeg lag luam email kho lawv cov kev siv email nrog kev coj ua zoo tshaj plaws. Tom qab tau ntsib qhov qauv txheem thawj zaug, cov neeg siv khoom lag luam yuav tsum tau txuas ntxiv hauv cov kev ntsuas thoob plaws lub sijhawm lawv tau ntawv pov thawj. Tsis txhob ua li ntawd, uas koj xav tau, ua rau muaj teeb meem xa khoom tuaj.
Rau cov neeg siv khoom uas nyob hauv kev ntsuas, lawv tau cog lus txhim kho email rau AOL, Yahoo, Microsoft, Comcast, Cox, Cloudmark, Yandex, Mail.ru, Txiv Kab Ntxwv, SpamAssassin, thiab SpamCop.
Tau qhov twg los: Oracle
Txawm li cas los xij, Tus Thawj Tuav Hauv Ntiaj Teb Kev Ua Haujlwm ntawm Oracle, Kevin Senne, tau tshaj tawm tias lawv muaj cov piv txwv ntawm cov neeg muaj ntawv pov thawj pom zoo nrog cov teeb meem xa mus nrog qee cov tshaj tawm kev pabcuam internet (ISP) cov koom tes. Nws yuav nthuav kom paub tias tuab npaum li cas thaiv ntawm ISP cov neeg koom tes tshwm sim rau cov neeg siv khoom siab, thiab qhov ntawd tshwm sim li cas.
Raws li Kev Xa Rov Qab, Gmail feem ntau ua rau ib nrab ntawm cov npe feem ntau, yog li Cov ntawv pov thawj tsis muaj kev tshaj lij nyob rau ntawd. Lawv tshaj tawm tias Cov neeg muaj ntawv pov thawj ua tau zoo dua hauv Gmail dua li cov neeg xa ntawv tsis muaj ntawv pov thawj, qee yam uas lawv suav tias yog cov qauv kev coj ua zoo tshaj plaws uas lawv xav kom cov neeg siv khoom ua raws. Qhov xov xwm zoo ntawm no yog leej twg tuaj yeem ua raws li cov kev coj ua zoo tshaj plaws yam tsis tas them ib lub nyiaj npib rau ib tus neeg muag khoom, tab sis koj xav tau cov cuab yeej los soj ntsuam koj cov program.
Yog li, lo lus nug loj rau Cov neeg tau txais ntawv pov thawj yog ntau npaum li cas ntawm lawv txoj kev vam meej xa khoom tau los ntawm kev ua tus xa lub luag hauj lwm piv rau kev nqa khoom tau muab ntawm ISP cov khubCov. Rau cov neeg siv khoom muaj ntawv pov thawj tam sim no, khiav ua ib sab yuav sim qhia seb lawv tau nqa ntau npaum li cas los ntawm kev ua haujlwm zoo tshaj plaws piv rau qhov nqa-rau-ua si nqa lawv ua tiav los ntawm Cov Ntawv Pov Thawj ISP cov neeg koom tes. Nws yuav tsum siv zog los sim, tab sis cov ntaub ntawv-tsav cov lag luam paub tias kev ntsuas yog tus yuam sij rau kev ua tiav.
250ok tsis muaj Ntawv pov thawj. Lawv txoj kev mus kom ze yog ua raws cov kev coj ua zoo tshaj plaws, zoo li Return Path, tab sis hloov cov qauv them-rau-ua si, lawv txhawb cov neeg xa cov ntaub ntawv nrog cov ntaub ntawv tiag tiag los tswj lawv cov kev pab cuam kom tau zoo thiab ua tiav lub koob npe sender.
Kev Xa Cov Kab Rov Tav Email Cov Ntaub Ntawv
Kev Xa Rov Mus Siv cov ntaub ntawv siv email vaj huam sib luag ua ke nrog seedlists los ntsuas cov kev xa tawm, thaum 250ok siv cov noob khaws noob txiv thiab cov ntaub ntawv koom ua ke.
Ib qhov teeb meem muaj peev xwm nrog cov ntaub ntawv vaj huam sib luag yog cov kws ua vaj tsev paub txog lawv cov ntaub ntawv tau raug khawb tawm thiab rov muag duaCov. Lawv puas tso cai? Yog tias tsis yog, qhov ntawd puas ua haujlwm rau koj hom? Ib zaug ntxiv, Kuv tsis paub lub keeb kwm ntawm Return Path lub vaj huam sib luag thiab yog tias cov neeg siv pom zoo los koom, yog li thov nrog lawv.
Ua ib lub khw muag khoom, Kuv nyiam lub vaj huam sib luag cov ntaub ntawv muaj peev xwm muab tau. Tab sis nyob rau hauv cov ntaub ntawv ntawm Return Path lub vaj huam sib luag cov ntaub ntawv, lawv daim ntawv qhia uas tsuas yog 24% ntawm lawv cov kws tshawb fawb siv tus lej ntawd yog lawv thawj tus email.
Thaum hais txog cov ntaub ntawv vaj huam sib luag ntawm txhua yam, nws tsim nyog nug tus muag khoom thaum lub vaj huam sib luag tau hloov kho tshiab. Muaj txoj sia tseem muaj sia nyob yog qhov teeb meem uas koj tsis xav tau rau hauv koj lub vaj huam sib luag. Ib zaug ntxiv, kos nrog Txoj Kev Rov Mus.
Raws li rau qhov kev tso inbox, qhov teeb meem feem ntau yog vaj huam sib luag cov ntaub ntawv yuav qhia tsawg dua 100% inbox tso rau ntawm Outlook thiab Gmail vim kev lim los ntawm cov neeg siv khoom ib tus. Raws li qhov tshwm sim, cov neeg xa khoom tuaj yeem sab laug xav tsis thoob yog tias qhov inbox qhov kev tso kawm sib txawv yog tshwm sim los ntawm cov neeg siv qib kev lim lossis yog tias muaj qhov teeb meem tshwm sim tiag tiag.
250ok tsis siv cov ntaub ntawv siv email vaj huam sib luag. Nws yog lawv qhov kev xav tias cov ntaub ntawv nqis tes ua nyob rau hauv cov ntaub ntawv sib koom tes uas koj tuaj yeem siv tau los ntawm 250ok's Email Informant, uas muab cov ncauj lus kom ntxaws, cov neeg siv-theem cov haujlwm cov ntaub ntawv, ntxiv rau analytics muab los ntawm koj tus muab kev pab email (ESP). Nws yog qhov sib xyaw ua ke ntawm cov cuab yeej no uas yuav muab rau koj tus tshaj plaws kev txawj ntse email muaj.
Rov qab Kev thiab 250ok Lag Luam Pab
Ob lub tuam txhab muaj kev xaib kev sab laj rau cov neeg siv khoom. Lub ntsiab sib txawv: Txoj Kev Rov Los tau tsim ib pab sab hauv ntawm cov kws pab tswv yim, thaum 250ok tau xaiv rau kev koom tes nrog cov chaw ua haujlwm xa khoom sab nraud.
Txawm hais tias koj tab tom xav txog Return Path lossis 250ok, nws yog qhov tseem ceeb los nug cov lus nug nyuaj ntawm tus kws pab tswv yim uas yuav tswj hwm koj tus account. Rau kuv, nws tsis muaj teeb meem yog tias kuv tabtom nrog ib tus kws sab laj hauv tsev lossis tus neeg ua haujlwm hauv lub koom haum ua tus khub. Koj xav tau ib tug neeg nrog xyoo, tsis yog hli, ntawm kev paub, thiab lawv xav tau kev sib raug zoo ntawm cov ISP loj hauv qhov kev tshwm sim yuav tsum tau kho. Nug cov ntawv rov qab thov dua thiab cov qhua tuaj noj mov ntawm tus kws pab tswv yim uas yuav yog koj tus neeg taw tes. Nyuaj nrog tus kws pab tswv yim uas tsis paub nyeem ntawv los ntawm cov ntawv tuaj yeem ua teeb meem loj rau koj qhov kev zov me nyuam.
Zwm npe rau Kev Ncig ncig Cov Khoom lag luam
Kev tshuaj xyuas ceev ntawm lub 250ok platform
Txij thaum 250ok yog lub platform tshiab ntawm qhov tshwm sim, Kuv xav kom ceev nrooj npog lawv cov modules: Reputation Informant, Inbox Informant, Email Qhia, Tus Xov Xwm Tsim, thiab DMARC. Thaum siv tag nrho plaub tus qauv hauv kev hais kwv txhiaj, cov neeg lag luam tau ua tiav cov txheej txheem xa khoom los ntawm cov uas tswj hwm lawv cov kev pab cuam.
- Cov ntaub ntawv muaj npe - Reputation Informant muaj ntau yam ntxwv uas saib xyuas koj lub koob npe hauv email.
Ib qho ntawm qhov nyiam tshaj plaws ntawm cov 250ok kev daws yog lawv spam cuab network ntawm kwv yees li 35 lab thawjCov. Kev nkag mus rau cov ntaub ntawv no yog tsis muaj hlwb rau cov neeg lag luam email. Qhov loj thiab tsis zoo ntawm spam spam network, thiab nkag mus rau cov ntaub ntawv ntawm lub sijhawm ntawd tiag tiag (piv txwv li, ntxiab ntaus los ntawm hnub, IP, sau, kab ntawv, teb chaws) yog qhov tsis txaus siab rau kuv ua tus xa. Cov blacklist xyuas? Cov ntaub ntawv no muaj nyob rau hauv lub sijhawm tiag tiag, thiab koj tuaj yeem tsim qhov kev ceeb toom hais txog tus kheej los tsom rau cov npe uas ua rau koj txhawj xeeb tshaj plaws. Kuv nyiam qhov kev hloov pauv yooj yim hauv kev ua kom leej twg tau txais kev ceeb toom thiab qhov kev ceeb toom xa tawm li cas (piv txwv, email, SMS). - DMARC dashboard - Xav txog qhov kev nthuav dav ntawm kev xa ntawv spam thiab cov lus koj tau siv, thiab Gmail cov tshuaj tiv thaiv tsis ntev los no, nws tau ua tiav zoo rau 250ok ntxiv rau DMARC dashboard. Koj tuaj yeem siv “hom kev soj ntsuam” thiab software yuav soj ntsuam kev ua raws thiab qhia kom raug, uas thaum kawg coj koj mus rau txoj kev tuaj cais tawm lossis tsis lees txais tsab cai. Cov khoom lag luam suav nrog kev hem thawj daim phiaj, kev qhia ua ntej, thiab kev ua raws kev ntsuas.
250ok muaj lub peev xwm los nruab nrab rau koj cov tswv yim voj xyuas (FBL). Kev paub txog thaum tus neeg sau npe yws tawm txog koj yog qhov tseem ceeb, vim tias qhov kev ceev ntawm koj cov lus teb yog qhov tseem ceeb hauv kev ua kom cov chaw muab kev pabcuam hauv Is Taws Nem (ISP) los ntawm kev poob qis ntawm koj lub koob npe nrov.Tsis tas li ntawd, 250ok muaj kev ua ke Microsoft Smart Network Cov Ntaub Ntawv Pabcuam (SNDS) thiab Cov Lus Qhia Spam rau hauv cov haujlwm yooj yim-rau-povhwm poob haujlwm. Cov ntaub ntawv no tuaj txog ntawm Microsoft ua ib qho kev ntxhov siab, tsis sau cov pawg ntawm cov ntaub ntawv nyoos, thiab qee cov neeg muag khoom tau ua me me los txhim kho qhov kev paub ntawm kev haus cov ntaub ntawv ntawd. 250ok tau mus tawm ntawm lawv txoj kev los ua nws yooj yim.
- Qhia Muaj Inbox - Cov neeg lag luam xav tau cov cuab yeej niaj hnub los pab lawv tsaws hauv cov thawv. Cov Inbox qhia rau koj paub tias koj xa npaum li cas rau hauv lub inbox, spam, thiab ploj npaum li cas. Koj tuaj yeem zom cov teeb meem tshwj xeeb xa email los ntawm phiaj xwm, uas yog qhov muaj txiaj ntsig zoo heev.Ib qho ntawm qhov sib txawv kuv pom ntawm 250ok thiab Txoj Kev Rov Ncig yog 250ok cov khoom cog cog. Ua ntej koj mus ntes tau nyob hauv kev sib piv cov kev pab them nqi, cov noob nkaus xwb uas muaj nyob ntawm cov chaw xa ntawv uas koj xa ntawv. Sijhawm. 250ok txhim kho seedlist optimizer lub cuab tam los pab koj laser nyob rau hauv on hosts qhov teeb meem. Zuag qhia tag nrho, muaj qhov sib txawv me ntsis hauv kev pabcuam seedlist nrog ob lub tuam txhab tuav qee cov noob tshwj xeeb, tab sis nws muaj nws cov nkauj nyob ze ntawm txhua tus tswv loj. Ob lub tuam txhab yuav muaj qhov koj xav tau lossis yuav nws.
- Email Qhia - Hauv ntiaj teb cov ntaub ntawv-tsav, qhib thiab CTRs tsis qhia tag nrho zaj dab neeg. Qib 250ok qhov taug qab pixel nrog Email Qhia rau koj uas cov neeg siv xaum tau nyeem xov thiab ntev npaum li cas, thiab hom ntaus ntawv twg thiab operating system lawv tau siv.Qhov kev sib txuas lossis CTAs ua qhov zoo tshaj plaws? Puas yog koj ua kom zoo xa cov sijhawm? Email Qhia yuav pab kom koj nkag siab tias yam ua haujlwm zoo thiab dab tsis yog vim li cas koj tuaj yeem ua tus ntse dua, txiav txim siab sai dua.
- Tsim Kev Qhia - Txhua tus email lag luam xav tau los ua qee qhov kev soj ntsuam ua ntej ntawm ib puag ncig kev tsim, yog li ntawd 250ok muaj kev tawm ntawm-tus-lub thawv sib xyaw nrog kev coj cov neeg muag khoom Email rau Acid thiab Litmus.Tsim Cov Ntaub Ntawv tawm tswv yim koj lub tswv yim tiv thaiv cov spam cov ntxaij lim dej xws li Barracuda, Symantec, Spam Assassin, Outlook, thiab ntau ntxiv kom koj tuaj yeem txheeb xyuas thiab txhim kho spam ua ntej xa koj cov kev tshaj tawm.
Kuv xav tias muaj ob qho zoo heev tab sis txawv me ntsis cov neeg muag khoom hauv qhov chaw xa email yog qhov zoo rau kev lag luam. Yog tias koj tab tom yuav khoom rau kev xa khoom software, suav nrog DMARC cov cuab yeej, lossis kev pab sab laj, Kuv xav kom koj hu rau Return Path thiab 250ok rau qhov demo, thiab piv rau koj tus kheej.
Tsaug rau kev nyeem ntawv thiab yog tias koj muaj kev tawm tswv yim txog ntawm Txoj Kev Rov Mus los lossis 250ok cov khoom lag luam, thov koj xav qhia dawb cov ntaub ntawv nrog kuv, lossis tawm tswv yim hauv qab no.
Zwm npe rau Kev Ncig ncig Cov Khoom lag luam
Kev Tshaj Tawm: Oracle yog cov cim kev lag luam ntawm Oracle Corporation thiab / lossis nws cov koom tes nrog. Kev Rov Tau Ua yog lub cim kev ua lag luam ntawm Return Path, Inc. 250ok yog cov cim kev lag luam ntawm 250OK LLC. 250ok yog cov neeg txhawb nqa ntawm peb lub xaib thiab Kuv yog tus phooj ywg zoo ntawm tus tsim Greg Kraios.
Zoo kawg nkaus email tshiab cov cuab yeej kev lag luam, Kuv xav tias tib neeg yuav xav tsis thoob los ntawm email thaum lawv tau txais cov ntaub ntawv zoo dua.
Zoo uas nyuam qhuav tua raug cai ntawm cov ncej no "250ok yog cov ua haujlwm ntawm peb lub xaib thiab kuv yog tus phooj ywg zoo ntawm tus tsim Greg Kraios"
Yog lawm, Kuv yog phooj ywg nrog Greg uas muaj lub zeem muag no kaum xyoo dhau los thiab tam sim no sib tw nrog cov tuam txhab loj nrog ntau tons ntawm cov khoom lag luam. Kuv zoo siab los pab qhia cov lus rau nws cov kev daws teeb meem zoo. Thiab kuv ua tsaug rau peb cov uas tau pab txhawb nqa qhov chaw no thiab pab kuv muab cov ntaub ntawv ntxiv rau peb cov nyeem. Kev tshaj tawm yog cov pob tshab thiab yuav tsum tau qhuas, tsis txhob thuam los ntawm tus tsis pom lub npe tsis txaus ntshai dhau los muab lub npe tiag lossis email chaw nyob tiag.
Lwm yam Cert Cov neeg muas zaub nyob ntawm no pom thaiv ntawm Return Path partners? Thiab ua tsaug rau qhov ntawv pob tshab, Douglas! Nco ntsoov tias, tsis muaj qhov zoo qhov tsis mus ua qhov tsis muaj kev xaus. 😉
Douglas, ua tsaug rau koj cov lus; Kuv pom zoo nws yog ib qho tseem ceeb kom paub txog koj cov kev xaiv thaum xaiv tus khub xa khoom. Kuv txhawj xeeb, txawm li cas los xij, tias koj tsis tuaj yeem nthuav qhia txoj haujlwm tsis muaj kev ntseeg tiag hauv koj qhov kev sib piv li koj muaj ob qho kev tshaj lij thiab kev sib raug zoo nrog 250ok, raws li sau tseg hauv koj qhov kev qhia tawm. Kuv tseem sau ob peb nqe lus nug nyob rau hauv koj qhov kev tsom xam ntawm Kev Rov Tau Los, thiab kuv poob siab tias koj tsis tau hu rau peb kom pab sau rau hauv cov khoob. Raws li yog ib tus thawj coj ua khoom lag luam rau peb Cov Kev Pom Zoo Hauv Email, Kuv xav tau - thiab tseem yog - zoo siab los pab koj teb cov lus nug.
Txhawm rau teb ib qho ntawm koj cov lus nug - yog, cov tswvcuab ntawm peb Pawg Neeg Siv Network tau ua tiav pom zoo muab Rov Qab Kev Nkag mus nkag rau lawv cov kev siv mailbox thiab cov ntaub ntawv koom nrog. Kuv zoo siab los muab cov ntaub ntawv ntxiv ntawm qhov no yog tias koj xav tau.
Thaum Xa Txoj Kev Rov Los, peb zoo siab heev ntawm cov ntaub ntawv tshwj xeeb uas peb muaj lub zog peb cov kev daws teeb meem thiab kev nkag siab cov ntaub ntawv no muab rau peb cov neeg siv khoom. Peb paub tias cov ntaub ntawv-kev nkag siab yog qhov tseem ceeb yuav tau xa email rau kev lag luam kev ua tiav, thiab nws yog qhov tseem ceeb uas cov neeg lag luam yuav txiav txim siab raws li cov ntaub ntawv los ntawm lawv cov neeg rau npe tiag. Peb muaj kev ntseeg siab hais tias cov tub lag luam email uas xav tau qhov kev loj hlob ntawm lawv qhov kev pab cuam email thiab pom txhim kho ROI los ntawm email yuav tau txais txiaj ntsig los ntawm kev koom tes nrog Return Path. Raws li koj tau hais, peb muaj cov ntaub ntawv, kev sib raug zoo ntawm kev lag luam, thiab tus kws tshaj lij email paub uas tuaj yeem pab cov neeg lag luam nce lawv cov nyiaj los ntawm email los ntawm kev ua kom tiav lawv cov email kom zoo, tsim kom muaj kev sib raug zoo ntawm cov tub luam, thiab ua kom lawv cov email kom zoo dua qub.
Joanna,
Ua tsaug rau koj lub sijhawm los ncav tes. Tsis muaj kev ntseeg ntawm qhov dav, ncav cuag, thiab txoj kev taug kev uas Kev Rov Mus Los tau ua rau sab hauv txoj kev lag luam xa tawm. Ua tsaug rau kom paub meej cov ntaub ntawv nkag qhov teeb meem kom zoo.
Kev sib tw yeej ib txwm muaj txiaj ntsig, thiab tau siv 250ok cov cuab yeej rau peb tus kheej ESP, peb tau txais kev paub zoo rau cov txiaj ntsig. Yog li thaum kuv tseem ua phooj ywg thiab lawv tau ua tus lav, peb kuj yog tus neeg siv khoom thiab cov neeg siv ntawm lawv lub platform. Lub platform kev tawm tswv yim tsis yog kev ncaj ncees - Kuv yuav tsis ua ib qho kev pom zoo rau lub platform uas kuv tsis tau siv thawj-tes.
Ua Tsaug Dua!
Doug
Ua tus tshaj lij kev tshaj lij nyob hauv Fabkis, Kuv xav tsis thoob uas koj hais qhia RP txhim kho kev nce qib ntawm Txiv kab ntxwv. Txiv kab ntxwv tsis siv RP Certification.
regards
Yog lawv ua: https://blog.returnpath.com/orange-partners-with-return-path-to-maximise-its-subscribers-email-experience/
Kuv xav paub txog ib qho kev sib piv nqi zoo ib yam thiab. Kuv tam sim no siv 250ok txoj cai tam sim no, tab sis kuv txaj muag dhau ntawm qhov txheej txheem demo yam tsawg kawg tsis paub txog kev sib piv tus nqi txheeb ze ntawm 250ok thiab rov qab txoj kev