I would hope that every year is the year of customer experience for each of our companies, don't you? I know that's not the title was eluding to. In the past I've said that customer service is now a core to every company's social strategy. Because of the natural tendency of consumers to share and research information online about the products they use, companies they work with and the brands they love or are frustrated by, every company's social media strategy can be severely damaged or improved by the echos of customer experience across the Internet.
Raws li kev tes hauj lwm tau loj hlob thiab nthuav dav hauv xyoo 2014, yog li cov nyiaj uas cov neeg siv khoom tau hais thiab sib koom hauv kev tshaj xov xwm. Xyoo 2014 yog qhov tsis txaus siab rau lub xyoo ntawm cov neeg siv khoom lag luam thiab qhov no yog txhua yam ntxiv los ntawm kev tshaj tawm. Hauv no infographic peb mam tham txog vim li cas tam sim no yog lub sijhawm siv kev sib raug zoo ntawm kev txawj ntse kom ua tau zoo ntawm cov neeg siv khoom thiab koj yuav ua li cas.
Conversions are tied directly to the emotional choice that a consumer or business makes once they trust they're making a good purchasing decision. Since customer service is the number 1 factor of trust, it's a no-brainer that you must have a great customer experience in order to reach, find and attract customers online.