We're getting crushed. Lack of expertise and training, misaligned organizational structures and processes, and ingrained legacy practices are crippling marketers nowadays. The tools and technologies are evolving and emerging every single week – but it's not enough. This is a key reason why we started DK New Media… Peb cov neeg siv khoom tsuas xav tau qhov zoo los pab lawv mus tom ntej thiab muaj txiaj ntsig zoo siv lawv cov peev nyiaj lag luam thoob plaws cov tswv yim.
Cov lus qhia ntxaws hauv cov lus no tau los ntawm cov kev ua haujlwm ncaj qha nrog cov thawj coj lag luam thiab cov neeg lag luam, qhov kev soj ntsuam kom muaj ze li ntawm 200 tus thawj coj ua lag luam (Finch Hom thiab Netplus Digital Mem Tes Kawm, August 2013), and a series of interviews with the people who work in this space day in and day out. The findings clearly demonstrated that it's time for marketers to stop pretending everything is under control. The success or failure of their brands depends on it.
Dab tsi yog koj pawg neeg tab tom tawm tsam nrog? Koj yuav hla dhau cov kev cov nyom no li cas? Nyeem txog Tsab Ntawv Ntxiv rau lawv cov kev daws teeb meem.